Business Growth Tips for Your VA & OBM Business: Soulpreneur Scaling Stories

In this episode of Soulpreneur Scaling Stories, I sit down with Mayra Gomez Sanchez, a Latina Marketing Strategist & Copywriter who transitioned from elementary school teacher to successful copywriter. She shares how she built her copywriting business from the ground up, developing specialized packages and creating stability through intentional business decisions. We explore the mindset shifts and strategic choices that helped her create a business aligned with her values and vision.

During our conversation, Mayra reveals her practical approach to scaling, from developing unique service packages to expanding into group programs. She openly discusses using AI as a copywriting tool and shares valuable insights about creating sustainable income streams while maintaining authenticity in your business. 

If you're a service provider looking to pivot your career or scale your business, this episode offers actionable strategies for building a business that supports your ideal lifestyle.

Key Points Covered:

✨ Transitioning from teaching to copywriting

✨ Creating sustainable service packages

✨ Using AI as a tool in copywriting

✨ Building a business with intention

✨ Managing mindset through business growth

✨ Developing multiple revenue streams

Connect with Mayra:

Website

Instagram

LinkedIn

All the links!

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Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

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Podcast produced and edited with love by @FerAssists

Ever feel like your business is running you instead of the other way around? You’re not alone. 

If you’ve ever answered a late-night client message, squeezed in a last-minute favor, or felt guilty about enforcing your boundaries, this episode is for you. 

Most entrepreneurs think that being available and accommodating makes them valuable, but in reality, weak boundaries are keeping them overworked, underpaid, and stuck in a cycle of burnout. 

The truth is, premium clients expect and respect strong boundaries, and when you structure your business accordingly, you’ll not only protect your time and energy but also position yourself as the high-value expert clients are eager to work with. In this episode, I’m breaking down the biggest boundary mistakes service providers make and how to fix them, so you can build a business that feels both peaceful and profitable.

Key Points Covered:

✨ Why weak boundaries repel premium clients—and how to fix it

 ✨ The biggest boundary mistake that’s keeping you overworked and underpaid

 ✨ How to stop feeling guilty about enforcing boundaries in your business

 ✨ My response reset protocol to prevent last-minute “urgent” requests from hijacking your schedule

 ✨ The connection between boundaries, self-worth, and scaling your business sustainably

If you’re tired of scope creep, endless last-minute client demands, and feeling undervalued, this episode will shift everything for you. It’s time to structure your business so that boundaries aren’t just rules, they’re built into the way you work.

💫 Grab my free Peaceful Profits Vault for premium trainings at dancingleafsolutions.com/resources

💌 DM me “Boundaries Template” on Instagram @soulfulbizcoachandrea for my scripts and templates

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

What if selling your business was the ultimate scaling move? In this episode, I sit down with Adriana Richardson, a Business Process Consultant and technical writer who transitioned from running a VA agency to specializing in streamlining processes for sustainable growth and exit strategies. Adriana shares how she accidentally scaled an agency, why she decided to pivot, and how she now helps entrepreneurs document and optimize their businesses for long-term success.

We talk about building systems that work for you, avoiding the trap of scaling in the wrong direction, and how Adriana discovered the power of SOPs and licensing. She also opens up about the challenges of listening to too many outside opinions, finding clarity in what truly feels aligned, and her plans to sell her business within the next few years. If you're a VA, OBM, or service provider looking for new ways to scale, this episode will show you an entirely new perspective on growth.

Key Points Covered:

✨ How documenting SOPs & systems can help service providers scale with ease

✨ The biggest mistakes VAs & OBMs make when trying to scale their businesses

✨ Why selling your business is an option most service providers don’t consider

✨ How to structure processes so your business runs smoothly—even without you

Connect with Adriana:

Website

LinkedIn

Instagram

Threads

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Are you tired of feeling like you have to say “yes” to everything just to keep your business afloat? In this episode, I’m sharing how you can still say “yes” to the right opportunities—but in a way that feels aligned, strategic, and profitable. It’s not about saying no to growth; it’s about saying yes to the things that support your business goals without burning you out.

I’ll walk you through the exact framework that helps virtual assistants, OBMs, and service providers scale to $7K+ months while working less. You’ll learn how to set boundaries without shutting doors, create offers that serve both you and your clients, and make decisions that support your long-term growth. This is about creating a business that feels expansive, not exhausting.

If you're a virtual assistant, OBM, or online service provider ready to create a business that feels spacious, profitable, and aligned, this episode is your roadmap to scaling with ease.

Key Points Covered:

✨ How to say “yes” without sacrificing your time or energy

✨ The framework that helps service providers scale to $7K+ months

✨ Why boundaries aren’t about saying “no,” but about choosing aligned opportunities

✨ How to create offers that serve both your clients and your business goals

✨ The mindset shift from overworked VA to strategic service provider

✨ Simple strategies to work less while increasing your income

🚀 Ready to scale your business with ease? Discover how my 1:1 EXPANSION Program can help you create a peaceful, profitable business, without the hustle. Learn More →

💫 Tired of exhausting discovery calls? Master the art of selling with ease by creating your own Signature Framework inside my low-ticket mini-course, FRAMEWORK FLOW. Start Now →

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

If social media feels overwhelming and traditional marketing strategies aren’t working for you, you’re going to love this conversation! In this episode, I sit down with Judy Murdoch, a Marketing Root Work Coach, to dive into word of mouth marketing, one of the most effective and overlooked ways to get consistent, high quality clients for your service based business.

Judy breaks down the psychology of referrals, why people love recommending businesses, and how you can make it easy and natural for your clients and network to send dream clients your way. If you’re a VA, OBM, or service provider tired of constantly posting on social media and chasing leads, this episode will change how you approach marketing forever.

Key Points Covered:
✨ Why word-of-mouth marketing is more powerful than social media
✨ How to ask for referrals without feeling awkward
✨ Why creating safety makes clients more likely to recommend you
✨ The key to positioning yourself so people want to refer you
✨ How to set up a simple referral system that actually works

Connect with Judy:
Substack
Instagram
Facebook

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Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Are you tired of being told to "niche down" when you have a diverse skill set? You don’t need to specialize in just one thing to charge premium rates, you need a signature framework that clearly communicates your value. In this episode, I break down why niching isn’t the answer for every service provider and how creating a structured framework can help you stand out, attract high-paying clients, and position yourself as an expert.

Key Points Covered:
✨ Why trying to "do it all" keeps you stuck in low-paying, task-based work
✨ The real reason premium clients invest—and it’s not about specialization
✨ How to package your skills into a premium framework without limiting yourself
✨ Real-life examples of VAs and OBMs who transformed their businesses using this method

If you’re ready to ditch the niche, embrace your strengths, and build a scalable, in-demand business, this episode is for you!

Learn how to create your own signature framework + Attract Premium Clients WITHOUT Niching! 

Get my Signature Framework Course for $27 with code PREMIUM! 

💫 Grab it now → Framework Flow Mini-Course - Special Offer!  💫

DM me “FRAMEWORK” on Instagram for more info. 

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I’m joined by the incredible Lona Czerwinski, a Launch Strategist, Tech VA, Canva Queen, and one of my former coaching clients. 

Lona shares her journey from being a general admin VA, working with 12 clients at once, to niching down into launch strategy and creating a business that aligns with her passions and values.

We discuss how Lona transitioned from burnout and feeling unfulfilled to building an intentional business that combines her love for tech and creativity. She opens up about overcoming imposter syndrome, setting boundaries, and creating a high-ticket signature offer that supports both her clients and her own dream life. 

This episode is perfect for virtual assistants, OBMs, and service providers looking to create a business that’s aligned, sustainable, and built for growth.

Key Points Covered:
✨ The importance of aligning your business with your passions
✨ Overcoming burnout through boundaries and intentional offers
✨ Why niching down can help you charge premium rates
✨ The power of a support system in scaling your business

Connect with Lona:
Website
Instagram
Threads
All the links


Feeling stuck in your business? DM me 💫 LAUNCH 💫  on Instagram to start building a business that aligns with your goals and supports your dream life.

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

Are you tired of endless discovery calls that lead to “I’ll think about it”? In this episode of Soulpreneur Scaling Stories, I share the game-changing strategy that transformed my sales process, and it has nothing to do with convincing or selling. 

I’ll walk you through the power of creating a signature framework, the one thing that positions you as the expert, makes your value crystal clear, and has premium clients eager to say, “When can we start?”

I also dive into why generalist approaches don’t work, how to stand out as a specialist, and the four key elements of a framework that naturally guide your sales conversations. Plus, hear about how this method helped one VA transform her business, eliminate price objections, and get referrals effortlessly.

If you’re ready to ditch the endless back-and-forth and start attracting aligned clients with ease, this episode is packed with actionable insights to help you build confidence, structure, and success in your service-based business.

Key Points Covered:
✨ Why discovery calls often don’t work, and what to do instead
✨ The key elements of a signature framework that sells
✨ How frameworks create confidence, clarity, and better client relationships
✨ Real-life examples of frameworks in action

Ready to transform your discovery calls and create a signature framework? Check out my low-ticket mini-course 💫 FRAMEWORK FLOW  💫 for a step-by-step guide to becoming the go-to expert in your field! 

DM me “FRAMEWORK” on Instagram for more info. 

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

This isn’t your typical year-in-review episode. It’s a raw, heartfelt look at my journey through one of the most challenging and transformative years of my life, a celebration of redefining success beyond the numbers. In this special year-end episode of Soulpreneur Scaling Stories, I share how I went from hitting burnout to making a bold move to Barcelona, and how it reinvigorated both my life and business.

I’m sharing the highs, the lows, and the lessons that reshaped my business and my life in 2024.

I also open up about my experience of pivoting from OBM retainers to coaching, navigating the challenges of saying “no” to misaligned clients, the hard truths about growth and transition, and the lessons I’ve learned about building a business that truly aligns with my values.

This episode is for anyone who’s felt stuck, overwhelmed, or uncertain and is ready to embrace change, even when it’s scary. If you need a reminder that success looks different for everyone, this episode will inspire you to reflect, reset, and embrace your own unconventional path.

Let’s reflect, reset, and step boldly into 2025 together.

Key Points Covered:
✨ Why transitions take time and require patience
✨ Lessons learned from taking on misaligned clients
✨ How moving to Barcelona changed everything
✨ How personal growth and business alignment go hand-in-hand
✨ Why slowing down can lead to your biggest breakthroughs
✨ The power of realigning your business with your values
✨ The impact of investing in coaching and self-development

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists

In this episode of Soulpreneur Scaling Stories, I sit down with Alefiya Khorakiwala, a quiz funnel strategist and copywriter who’s redefining lead generation with innovative, high-converting quizzes. Alefiya shares her journey from working with traditional funnels and email marketing to discovering the unmatched potential of quiz funnels for scaling businesses.

We explore how Alefiya created her first quiz funnel, achieving conversion rates as high as 80%, and why she decided to niche down into this specialized area. She provides insights into the power of gamification, creativity, and understanding your audience’s needs to craft quizzes that not only generate leads but also spark genuine engagement. Whether you’re a virtual assistant, OBM, or service provider, you’ll learn how to embrace creativity, take bold risks, and carve out your own path in a saturated market.

Key Points Covered:
✨ The surprising success of Alefiya’s first quiz funnel project
✨ How to use gamification and creativity to build impactful quizzes
✨ Why niching down is a game-changer for service providers
✨ The mindset shifts needed to experiment and innovate in your business

Connect with Alefiya:
LinkedIn

Send us Fan Mail

Your income shouldn't be capped by your capacity.

FREE RESOURCE
Uncap Your Revenue: Find out what's capping your revenue & what to tackle first.

BOOK A FREE OFFER STRATEGY SESSION
Free 45-min call. We’ll identify 2–3 shifts to help you grow revenue without adding more client hours.

WORK WITH ME

Expansion: 6-month 1:1 coaching to design a strategic offer ecosystem for VAs, OBMs, and DFY service providers who want more revenue, not more hours.

Website | Instagram | Threads | YouTube 

Podcast produced and edited with love by @FerAssists