In this conversation, Adam Strong interviews Greg Wilkes, a business coach for the construction industry. They discuss Greg's background in construction and how he developed a methodology to help construction businesses grow. They also talk about the mindset challenges faced by construction business owners, the importance of getting off the tools and working on the business, and the similarities between the construction and professional services industries.

Greg shares his five-step process for business growth and discusses the opportunities that can arise during economic downturns. They also touch on the concept of pattern interrupt in marketing outreach. In this conversation, Greg Wilkes and Adam Strong discuss various topics related to marketing and growing a business.

They touch on the effectiveness of old-school marketing methods, the importance of a comprehensive marketing strategy, and the role of social media in business growth. They also discuss the difference between growth and scaling, and the key factors to consider when evaluating a business's growth stage.

Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist

1) Getting off the tools and working on the business is crucial for long-term success and growth.

2) Learn about the five-step process for business growth

3) How to use pattern interrupt which can be an effective strategy in marketing outreach, using personalised messages and specific references to catch the attention of potential clients.

4) Gain insights on a comprehensive marketing strategy should include a mix of old-school and new-school methods for building leads

5) Creating a unique value proposition and tailoring it to individual clients can improve conversion rates

00:00 Introduction and Background

08:43 Mindset Challenges in the Construction Industry

15:39 Similarities Between Construction and Professional Services

30:02 The Power of Social Media for Business Growth

37:39 Crafting a Compelling Value Proposition

42:59 Outro business strategist.mp3

Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

Live Event: https://developcoaching.co.uk/5-steps-to-5-million-navigation/

Free e-Book: https://www.developcoaching.co.uk/download-book/

LinkedIn: https://www.linkedin.com/in/adamistrong

Have the aspirations to scale but not sure where to start? take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

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