Kim and Kevin discuss The Halo Effect, a topic suggested by Isaac Kremer of Downtown Metuchen. Investopedia.com defines The Halo Effect as "a term for a consumer's favoritism toward a line of products due to positive experiences with other products by this maker. The halo effect is correlated to brand strength and brand loyalty and contributes to brand equity." There are so many correlations between in-person markets and e-commerce; it is an important topic to discuss for any small business in today's retail landscape.

Article: The Halo Effect II: Quantifying the Impact of Omnichannel

https://www.icsc.com/thehaloeffectII

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Whether it's creating custom rustic wood pieces for homes in NJ or entertaining his following on TikTok, Evan Stivala is a busy guy. He is the co-owner of MANvsWOOD and in this episode we talk 'woodshop' with Evan, his rapidly growing social media presence, the science (or lack thereof) of in-person markets, and how he's benefited from active participation in his local networking group. Please follow him on Facebook, Instagram, and TikTok. You can watch his expertly crafted intro video on https://manvswood.com/

Evan highly recommends joining a networking group, such as LeTip of Shore Hustle in Asbury Park, NJ.

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Owner and silversmith Jess Dunbar joins the Business: Handmade podcast to talk about rebranding her business and the importance of building her online presence while understanding her customers at local handmade markets. Jess designs and crafts Viking and Rune Inspired Jewelry, but it wasn't always her focus. She learned how to read and understand her target audience and use the information to make changes to her business model. Taking advantage of free online courses on social media and online commerce has elevated this small business to global sales. Check out her gorgeous jewelry (and the meanings of the runes) at her website: www.instinctjewelrydesigns.com and like her on Facebook and Instagram.

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Kim and Kevin discuss a few articles on the importance of saying no and how and when to say no. A big thank you to our first user submitted story. Pat Mangi of Kathleen's Loops shares why she started her small business and how it has shaped who she is today. Please like Kathleen's Loops on Facebook.

Now things are starting to get sassy on the podcast. Lauren (and Mark) talk about what sparked Sass n' Crass Candles and how it has grown into the small business it is today. She talks about how they have faced direct competition, some avenues where they've collaborated, and the funny types of customers they have met along the way. Make sure to check out each and every candle and the amazing quotes that grace each 100% recycled bottle by visiting www.sassncrasscandles.com and like them on Facebook and Instagram. 

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The amazing Declaration HOME joins us in this episode and shines light on her early days and how she made the jump from the NYC-commuter lifestyle to building her own lifestyle home goods brand. Courtney Bush is an amazing business owner that knows focusing on herself gives her business a strong identity. We also talk about drop shipping and business-to-business (B2B) relationships.  You can follow her on Facebook and Instagram and shop her perfectly curated online store here: https://declarationhome.com/

Ready-To-Use Creative Resources: https://creativemarket.com/

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Mary Spinelli of Hyssop Beauty Apothecary gives us a peak into her New Jersey Registered Sustainable Small Business. She creates small batch, handcrafted skin care and beauty products and recently opened her own store in Nutley, NJ. In 2020, she is focused on the concept of experiential shopping by offering an apothecary experience where she customizes products to fit customers' individual needs. To find Hyssop Beauty Apothecary, visit www.hyssopbeautyapothecary.com and like them on Facebook and Instagram. Her brick and mortar storefront is located at 674 Bloomfield Ave. Nutley, NJ 07110.

Check out the Skin Deep Database here: https://www.ewg.org/skindeep

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Today’s guests are Lisa and Phil of the wonderful handmade toffee company, For the Love of Toffee LLC. This Sparta, NJ based duo started in 2018 and has crafted their own successful business strategy along the way. To purchase your own toffee, please visit www.fortheloveoftoffee.com and like them on Facebook and Instagram.

Check out the free pricing calculator at www.launchgrowjoy.com/how-to-price-your-products/

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Hello and Welcome to the Business: Handmade Podcast. Thank you for listening to Episode One. We are Kim and Kevin Kraemer of Marketspace Vendor Events. We are married and we started an event business located in New Jersey. We talk about how we started our business, the handmade markets that we promote and run, our revamped website, some network connections, and how the podcast will go.

Email your stories, ideas, thoughts, or anything you want to [email protected] and we will find a way to include it on the podcast. If you would like to be a guest on the podcast, please email us!

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