In this episode of the Business Insider Sequence podcast, host Andy Hooper welcomes Simon, the founder of a marketing agency called Antler. The episode delves into Simon's journey from his school days to starting and growing his business. Simon shares insights into his education, entrepreneurial ventures during school, and his decision to pursue marketing after a photography studio venture.

The conversation transitions to Simon's transition from employment to entrepreneurship, highlighting the pivotal moments and decisions that led him to establish Antler. Simon reflects on the challenges and learnings he encountered in the early stages of his business, emphasizing the importance of niche marketing and customer-centric approaches.

As the discussion progresses, Simon shares candidly about the risks and innovations he implemented in Antler, including diversifying services and adapting to market demands. The episode explores the significance of brand building, lead generation strategies, and the evolution of Antler's business model over time.

Listeners gain valuable insights into the entrepreneurial journey, the importance of customer understanding, and the necessity of continuous innovation in business growth. Simon's story serves as a testament to the resilience, adaptability, and strategic decision-making required to succeed in the competitive business landscape.