What is a business identity consultant and should small businesses use them? Joseph Lewin from The Business Identity Company joins Jon to explain the importance of knowing your customers.

Should businesses invest in research and what type of return should you expect? Dr. Christa Ward, a Qualitative Researcher and instructor at Texas State University, joins Jon to explain the value of research.

Business is ART host's Jon Umstead did not have a background in marketing commodity products such as his book, Business is ART and his business strategy planning and management software Plan Canvas, but has been learning a lot over the last several months.

Education is always a hot-button topic and Jon Umstead is getting into the fray, becoming an adjunct professor. Cam joins to discuss what changes Jon would make to his textbook and what education should truly mean.

What does it mean to have a personal brand, and how is it different from a product or company brand? Guest Ben Baker shares his expertise on this and more.

Storytelling in business isn't like your typical children's book and it isn't a passing fad. Hear Jon's guest, Michael Davis, explain why it's important and how you can get better at it.

It's no big secret - the success rate of strategy execution improves dramatically when employees are engaged. Employees are more engaged when they work in an environment that fosters creativity. But how do you do that? Michael Michalko shares his thoughts.

The cost of one wrong hiring decision can equal multiple times the base pay of the new hire. Is that just a cost of doing business, or can we do something to mitigate the risk? Dave Nast is on hand to tell us.

Arguments, finger pointing and vitriol aren't productive anywhere, but in business, they put things at an unnecessary level of increased risk that climbs exponentially. Regardless of the size of your business or organization, knowing how to lead effective discussions is key. Camden sits in as Jon's co-host.

How does the manager or leader make an impact on employee engagement, and why should anyone care? Our guest, Andrea Davis helps explain.