Business is ART

Barbara Carneiro, Senior Strategist with WordRevolution suggests not just starting with "why" - start with who. Who are you serving? Craft content and messaging specifically for that target audience. Spoiler alert - you might not need a website to do it!

Perhaps a book, blog, or published article will help your business, but you have no desire to be a writer. Consider ghostwriters as an alternative. It could change the trajectory of your brand. Joshua Lisec joins Jon to discuss.

Many of us think we are good to great marketers, then wonder why our sales suggest otherwise. It could be that we have fallen into the trappings of traditional marketing, even if using modern platforms. Jon's guest, Steve White, explains what it means to market with heart and soul, and how it's different.

Jon's guest, marketing and customer relationship expert Keri Vandongen, takes "starting with why" a step further and discusses how to determine your unique gift - your irresistible value, or "IV Line" as she calls it. Keri has kindly provided a link to a free PDF document providing additional information, but LISTEN TO THIS PODCAST FIRST! http://bit.ly/2ymEWKz

If you are technologically savvy or have grown up with social media, it's easy to forget that not everyone knows how to use it, particularly senior citizens. Jon's guest, Marianne Bailey of The Senior Tutor, discusses why it's important.

Jon Umstead and his team have been diligently working on Plan Canvas, an online community and software-based on his book, Business is ART. Camden Pierce sat into not only talk about it but to dive into some basic tips that any entrepreneur can use.

Everyone wishes they could take a magic pill or win the lottery, but for the vast majority of us, that just isn't going to happen. So what is the key to business success? Jon talks about a few things to consider when answering that question.

How do college students go from being hopeful to being hired into that dream job? Jon and his guest, Adam Dince, discuss the topic and Adam's book entitled "Hopeful to Hired" on this episode of Business is ART.

Struggling to focus on your business? You might be trying to be too many things to too many people. It might be time to simplify and reduce your offer - focus on what makes clients say "Wow!". Jon and his guest, Carlos Scarpero, discuss.

What is budgetology and what is a budgetologist? Jon's guest Phylecia Jones is on hand to explain both, and why it's important, particularly to the solopreneur or anyone els interested in improving their money management skills.