Accepted wisdom tells us that business should come before pleasure, or that the two should never be mixed; business was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a cold, unforgiving environment. But business isn’t like that. At least, that’s the way it goes according to the book, Business is Beautiful: The Hard Art of Standing Apart, which was co-authored by Jean Baptise Danet. So, what exactly makes a business beautiful?

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