In this Business In The Car episode, Brandon reviews what the day brought to him and his team. They discussed how they are going to save a ton of time and resources for future employee training. How to drive 30% more in revenue from database management. And the one thing that can change your sales and brand forever (hint: tell your story). 

In this episode, Brandon and Misty try to breakdown what NFTs actually are, how businesses might be able to utilize them to grow their sales, grow their brand by creating a more loyal following, and leverage them to create an incredible experience for their customers. 

**Disclaimer - We are not NFT, Crypto, or Web3 experts. The information discussed in this podcast is purely based off what we think might happen in the future with these technologies and what opportunities they might present for businesses of all sizes. Please do not take any information provided within this podcast as advice on what to do or invest in. We will work to have an expert in this space on the show soon!

In this episode, Brandon discusses getting scheduled for an interview on a fairly big podcast but he almost quit before it happened. Being self aware allowed him to use what he believes to be one of the biggest strengths a person can have. 

When it comes to entrepreneurship, there is a lot of misinformation about what it takes to get results. Unfortunately, host Brandon Cockrell has seen too many great entrepreneurs give up due to unrealistic expectations. In today’s episode, Brandon discusses the biggest mistake people make when starting a business.

According to Brandon, the number one mistake new entrepreneurs make is having unrealistic expectations. While there are examples of overnight successes, Brandon explains that most businesses need at least a year of hard and consistent work before they reap the benefits. In reality, the only way to keep your business running is to be committed to your success in the long run.

Tune into this week’s episode of Fail Fast to Success to learn more about the importance of long-term commitment, trusting the process, and creating a feasible strategy so you can build your business around realistic expectations and increase your chances of success.

Quotes:

• “There has been so much false information and expectation setting whenever it comes to what it really takes to get results whether that's with sales, building your actual business, or building your brand. And it's making owners and executives quit before they get over that hump.” (01:29-02:01)

• “You have to have long-term commitment if you want to have success.” (07:26-07:30)

• "Sometimes the return doesn't necessarily mean revenue whenever you're building your business up.” (09:44-09:50)

• “When you lack cash and time, that's where you really have to come up with a strategy based off on the budget that you feel comfortable with for one year.” (12:40-12:51)

• “If you are not on the platforms your audiences are, it's going to be almost impossible to get in front of them.” (17:12-17:20)

• “If you go into business with a short-term mindset, short-term budget, and short-term expectations, you're setting yourself up for failure and you’re just going to waste your money.” (18:17-18:28)

Links:

https://www.facebook.com/linchpinsales/

https://www.instagram.com/linchpinsales/

linkedin.com/in/brandon-cockrell-0b66a02b

linchpinsales.com

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