Recorded in Republic of Work, Cork City centre. The podcast starts with Roger & Paul describing what happened the last time they recorded the podcast. A disaster. The episode was lost : the recording equipment failed. That 'catastrophe' led to discussion about "What should a company do when it has a major failure?" All businesses have failures - you have to pick yourself up (2:30) What to do when you have a major disaster (a huge screw-up) - and you want to remain genuinely attractive? There's evidence that when things go wrong - providing you recover well - you become even more attractive to customers. (3:20) People think you're human We all fail. But because of the way you recovered... Your client is a human being as well. You can easily imagine the worst. However, the reaction may not be anger - may be one of understanding. Roger's story about his father's mistake. How he learned from the experience. "What are we going to do about it?" - this is the big question. (6:45) When this is the focus (1) Employee doesn't feel so horrible, they can continue to do their job (2) No energy is wasted on feeling bad, shouting - all energy is directed to solving the problem. There is slight reference to "A no - blame culture". (8:00) Roger's big recommendation: There are three questions that need to be asked when things go wrong (1) Why did it happen? (2) What have you learned from what went wrong? (At Business Jazz - we had a faulty kit, we weren't monitoring the audio, there was an intermittent fault. We weren't monitoring the audio throughout the whole podcast. (3) How do we move on? What's our action plan? (At Business Jazz, we had a 'small' problem - we moved on before we sorted the problem and that led to a much bigger problem.) Paul asks: What if the disaster is big and the cost of fixing it for ever is too high? Should you be going out of business? (14:15 ) This led to discussion of - Example of travel to Mars... - Use of Disclaimers - Insurance to cover failure to deliver. Plus even more discussion of the experience Roger had with Air Canada & Aer Lingus - on his way to Vancouver, Canada. The cost of guarantees Aer Lingus wasn't able to guarantee ... Big praise for Heathrow Airport website is excellent : tells you how to transfer. (19:00) Big emphasis on the importance of really good clear information - presented in a friendly language. Go to Heathrow. Paul & Roger say they'll put the Air Canada email up in shownotes. Paul sent a tweet with a link to the last episode of Business Jazz to Air Canada - but there's no guarantee the CEO got it. Humourous chat about Air Canada. Any other disasters? (24:50) Exxon Valdez oil spill is discussed. Elevator pitch: New TV program Roger would like to make. Roger tells " Do nothing - let the sea clean up" Better than throwing chemicals over the oil. Adding to polution. Oil is of nature - not synthetic. "We're not here to tell people how to clear up an oil slick" How to communicate that to the public in a way that will persuade the public you're being responsible: 1. Be seen to be doing something 2. Do what you can for wildlife 3. Educate people (For example: Why do you think we're transporting oil?) What caused the oil spill? A meteorite fell to earth theory If you have thoughts about oil spills, please get in touch An experiment to try at home: Spill olive oil on water & clean it up. Roger's tip - use lemon juice Contact us please at BusinessJazz.net.

This episode of Business Jazz Podcast is (mainly) about : How to do an elevator pitch to the CEO of your 'ideal potential client'. _________________ There is no perfect way. You need to find your best way. There are some essentials & some desirables. You must find out how to get in touch with the person afterwards ensure they know how to contact you (if they want to). Give us an example of a successful elevator pitch you've done Paul Paul's elevator pitch story: to an advertising agency director. Paul eavesdropped on a conversation during a coffee break at a conference in Dublin. (The person in the queue was a director of Arks "one of Ireland's longest-established agencies, with billings of £21 million (€27 million) in 1999 - up from £6 million in 1996".) The Guinness stout account was once held by Arks for more than 20 years. What Paul did led to a contract to provide services to the agency - presentation skills training courses for account managers & creatives. Learning: A queue for coffee's a great place to take the first step - to make a "memorable splash". P&R speculate how Michael Lynch AV3 Media (for example) could make a 'memorable splash' - introducing AV3 Media to new potential clients. PLEASE NOTE: The topic of Elevator Pitches emerged as a surprise during this podcast. P&R don't decide beforehand what they're going to focus on. ____________________ A 'business development' news story : ShowandTell Communications is in a situation. Another podcast team are (1) in difficult (2) looking for advice Asked for advice, S&T offered a solution. The solution involved offering to do some work (audio-editing) - for free. Because S&T want to be seen as genuinely attractive Our No 1 aim at Business Jazz Podcast is to (1) Be Useful to Show&Tell Communications (our parent company) [and equally at the same time] (2) Be Useful to other businesses That's why we offered a trial - one piece of work - valuable but not a huge service. Why a Trial period is a good idea: A trial piece of work. The advantage to both parties - being able to stop without losing face - time to get to know each other & see whether both like working together. In this case, it's important to clarify the quality of the audio-editing needed - before quoting or agreeing a fee for the service. You'll hear lots of chat about editing audio - the tricky work involved in removing background sounds - how it can take a long time to remove sounds entirely. [There's short reference to sound of Theresa May coughing at Tory Party Conference.] ______________________ Contact Paul & Roger on www.businessjazz.net. - if you'd like to follow up on anything on this podcast. Please tell someone about this podcast

Paul O'Mahony & Roger Overall [P&R] - podcasting from Cork, Ireland talk about how to be genuinely attractive in business today. Recorded in @RepublicofWork. The podcast recording was live streamed on Periscope. This week P&R discuss: (1) A serious approach to branding. What is your brand? It's what others expect from your business. "This is what you are in the mind of others..." P&R emphasise the importance & value of doing research to find out what your business is in the minds of others - research may surprise you. (2) What if a business can't afford to do research about its brand? (3) Roger tells a story about his plans to travel from Cork to Vancouver - via Aer Lingus & Air Canada. Paul is shocked by Air Canada. Roger emailed both Aer Lingus & Air Canada to find out about his luggage. He expected a poor, slow response from Aer Lingus. He expected a top class response from Air Canada. Brand Canada is strong, much stronger than Brand Aer Lingus - in Roger's expectations. The shocking thing is that Air Canada sent an email : "We will respond to you within 30 working days." You hear Paul cracking-up. Paul says it's like someone calling a fire brigade and getting a reply - "thanks for your call, we'll be with you within 30 working days." P&R decide : "Let's send this podcast to CEO of Air Canada". Paul says next time he books to fly Air Canada he expects a reply "we expect to be able to collect you within 30 days of your booking date." Horrific story - almost unbelieveable. (In case you're wondering, Aer Lingus sent a reply that left Roger in some doubt - but at least it was an honest answer that sounded as if they couldn't provide an absolute guarantee that nothing would go wrong.) _________________________ Part Two: Paul & Roger (P&R) chat about (1) An understanding of what a brand is. Many miss the point that "I don't have control over my brand. (2) A book: "Markets are conversations" is the No 1 thesis in "The ClueTrain Manifesto" (1999). ______________________ P&R summarise key points from their conversation: - You need to have a huge interest in the expectations people already have. - Strong Brands discourage some people from being interested in their products & services (saves people from wasting their time). An Undertaker doesn't want to be confused with Pizza parlour. - It's good to "Be Ignorant" about what other people think Don't base your understanding & decisions on (1) an unrepresentative sample - (2) what you fear people are saying Your company values: Remember : You can control the extent to which you behave in line with your values. Your values can't be changed without changing the Board, the hiring policy, the people. You may gradually need to ditch some of your clients - in order to move to working with your "ideal clients". Many companies have "values" - value statements. But statements are not what matter most - behaviour is what people base their expectations on. Paul tells story about a company he once worked for whose No 1 value was Fun ___________________ P&R summarise the Key Points from this week's episode. (Bitcoins get a brief mention) EIR brand is an elephant or a tanker - slow to change. It's in a market that's high tech - fast - nimble. P&R say there's a "phenomenal mismatch" between Eir's brand and the market in which they aim to succeed. "If your No 1 value is X - why do you do Y? "If that's your No 1 value - why are you doing that? The ClueTrain Manifesto : "Markets are conversations" is highly recommended Paul & Roger would like you to contact them via BusinessJazz.net Important Note: Big thanks to Jane Boyd in Vancouver for contacting us about our "About Us" Page: she pointed out that it's out of date. Sometimes you really do screw up - even when your heart is in the right space. Please tell someone about Business Jazz Podcast. ____________________

P&R = Paul and Roger not yesterday, not tomorrow - How to be genuinely attractive in business today (GAIBT) This episode of Business Jazz Podcast was live streamed on Periscope. What is BJ day? S Day T day F day or BJ day Bj name is taken already Before you name your company - who else dominatd that name? Don't go for a name a criminal uses They have to have trade marked it in different jurisditions F day is n't confusing you can't be attractive if Words have resonances F-day further fab featuring a series of f words You get more f words on our podcast our 3 words - superlatives we own Press release - use all the superlatives when referring to your company some journalists are lazy = tip for you rubbish about you a leading co professional quality What 3 words would you reccomend fenomenal - factual - frisky Research team - 2.5 m - trafied _________________________ Are we going to get serious? Imagine we aimed to podcast alert & attentive their job is to communicate ehat how why & outcome you could expect you were an employee ambition to be change agent - make a difference and leave coffee-makers make a difference Anything going on in the world? M a diff or leave give people leaway to make a difference SOPs for everything - Scripts on screens - Siri co in-built Good example of a company doing something well Not first time they've impressed Roger American, San Fancisco Company - 53 You hear Roger tell "The 53 Story" "Paper Drawing App" Paper is a very human App Ohters are clinical empty soullesss "I use Paper" 53 is memorable company name. Lots of detail & emotions in the 53 "Paper" story. Is "Paper" a Challenger Brand to market-leader? (Pro Create & Adobe) (1) The fall from grace of "Paper" in 2015 ... Why did Paper add functionality to the App? Paul is preposterous (2) Roger wrote a blogpost... saying he was no longer happy Said he was "disappointed" (3) Email from Christopher Martin from 53 product mgr who oversaw the product the devel pf paper 3 "a very human email" out of the blue (4) Updated function 3 months later - App transformed "amazing, great to have t he App back" (5) R does cartoon building a career as a cartoonist Roger was asked: "How do you do your cartoons?" Stylus applied ear 53 launched their own stylus "Pencil" ¢50 Charoline Weingardt artist had a Pencil - got one for r - one of first in E have have one. Technological problems - wearing out too quickly - odd behaviour - trouble drawing with it - palm rejection didn't work quirks- eraser didn't work for me I use Paper Magnus Stylus by; an Irish company R said this on Instagram - can we send you a replacement? arrived additional nibs - it works brilliantly - better than the one I had leapt in on a conversation feint whisper on smedia -= got in touch - 2 years after last contact fenomenal way of reading wea "fing fabulous" 53 may take your story & put it on their wevbsite "I wouldn'tmind if they cc licence to 53 to use as you wish left me gushig fan of their product & company flaberghasted Advice points: Stories are better than points 144,000 seconds - BJ book producedin 144k seconds .... If you want to be genuinely attractive in business today (HTBGAIBT): (1) Do what people don't expect (2)Do what gets people saying "I don't really deserve to be served by this business ... Surely it's only others who get this extraordinary service? (3)Treat users in a 'down-to-earth' - ordinary - genuine - intelligent - way. There's a good chance you will be (GAIBT). Ffnd & contact P&R on "BusinessJazz.net" Find Roger Overall on "showandtellcommunications.neti" Find Paul O'Mahony's freshest bio there. Find Paul live streaming as @omaniblog on Periscope. 'OMANI' = Outrageous Monsters Are Near Ireland. Phone Paul - he'll be very pleased to talk to you. Last words you hear on this episode "... Now look you wonderful wonderful ...

How to be genuinely attractive in business today. Podcasting from Cork Ireland, Paul O'Mahony & Roger Overall (P&R) talk business. This is the start of Season 4. __________________ (1) You hear P&R address the topic of SWEARING in business - and swearing during podcasts. Blasphemy, GaryVee & iHeartRadio are discussed. One person's unattractive phrase is another person's way of emphasising a point - or attracting attention. How you present your business matters - but what about presenting yourself in a GENUINE way? _________________ P&R argue *your website is your home on line * it's where you can be who you want to be _________________ (2) You own your website - you don't own 'platforms' like Twitter, Facebook, Instagram, You Tube, Snapchat, Audioboom. A platform has the power & right to change its terms & conditions. What happens to your stuff if they change direction? ______________________ (3) P&R carry out a 'thought experiment". What if you want to connect with people who would dislike your usual way of presenting yourself - what should you do? What about attracting people on a false basis? Like using a woman's voice to introduce a podcast - and then presenting male voices in the podcast - like Business Jazz does? P&R talk about Sarah & Mark. ___________________ (4) The Audioboom Story How Audioboom recently changed its focus and terms & conditions. How Audioboom communicated the changes to people who'd used their service for years. Roger rants against the $9.99 price point too many companies adopt. Paul thinks companies should reward early adopters & big users who've helped a platform to grow - rather than ignoring them. What follows is detailed discussion about how some people responded to an email from Audioboom: Paul was "particularly pleased & shocked to get a reply so quickly" - four others reacted differently. This led to discussion about 'confirmation bias'. People tend to look for confirmation of their expectations. Roger summarises the suggestions made during the podcast: (1) Pay attention to the risk of 'confirmation bias' - its always there. (2) A single communication doesn't exist in a vacuum - best to have a unified approach to all your communications. (3) Your Brand : it's what people expect from you - attend to the reputation of your brand all the time. Thank you very much for joining us for Season 4. We intend to serve you well. Paul O'Mahony & Roger Overall.

In this podcast, you hear: Erratum : Roger corrects a mistake he made in the heat of the moment We're ready to talk (1.28) Personal Introductions (1.40) _____________ Business communications (5.10) Is this an Anti-Apple rant" (7.10) "Why would anyone stay with Apple?" (8.00) Apple knows it has this reputation. (8.40) Special Event in the life of Apple : Apple meets journalists - a rare occasion these days (8.50) Remember those who don't use Apple (10.00) The point of the story: don't let others tell your story. If there's a void, others will fill it (10.30) You need to take control of the story - immediately (10.50) ____________ USA - Frozen Head State Park - Tennessee - the Barkley Marathons 2017 (11.05) Trail-running not orienteering (12.55) Twitter's the best way to follow the race @KeithNunn (13.30) The drop-out rate is "horrendous". (14.45) NB - John Kelly finished in 59:30:53 Gary Robbins from Canada The 5th and Final Loop (16.00) Where's Garry? (17.40) The first story that went out from Gary "Lazarus Lake" Cantrell : the "6 seconds late" story - exploded on Twitter (20.45) The second story: "I did not complete". (21.50) Which story travels most? Back to the practice of communications (23.50) Putting the story right (24.00) Correcting the message The speed with which you put the story right (26.22) __________________ Our advice & the Challenge: how to draw valuable lessons from Roger's story? (1) A concise, appealing, powerful & emotional story that's easily understood will travel (27.50) (2) Make sure your message is accurate (3) Give people something they can use - express your message in a form that others can use BIG issues we didn't resolve: "Truth is not the big issue - usability is." (Paul) "Be careful you don't fall into the trap of telling the truth." (Paul) "If you're going to put out a message, why not make it a true message." (Roger) "Make it useful & true." (Roger) "Which would you prefer, an interesting lie or a boring truth?" (Paul) Appeal to our supporters : Please tell one other person about #BusinessJazzPodcast ________________________ Contact us Roger Overall @rogeroverall Show&Tell Communications (+ Spierkater.com – running & cartoons) Paul O'Mahony @omaniblog BusinessJazz Services @bizjazzpodcast Mark Cotton @mcfontaine. www.audiowrangler.co.uk – for your audio requirements – Bletchley Park Podcast

All about marketing - Roger Overall & Paul O'Mahony chat about a recent email from Chris Brogan.

BusinessJazz - Season 3 - Episode 14 - Values & Personality Make You Strong by Business Jazz

Podcasting from Cork Ireland, for 43 minutes you'll hear Roger Overall & Paul O'Mahony riff off each other, playing "You can't do it alone" Topic: Attracting Staff, Partners & Funders INSERT CARTOON ________________ In Episode 13 of Season 3, we help you think about your staff & business partners. We want you to become more attractive in business today We discuss What about the staff, employees, partners? [1.10] You need a partner [1.35] Why one-person businesses don't work [1.45] The squabble between Roger & Paul [4.05] With staff comes headaches [4.50] You need to find right people and able people [5.30] You have to make yourself an appealing employer [5.45] The flower shop story - Best of Buds in Cork [6.20] One of Paul's clients makes software for universities [7.30] Every business is always in competition for staff [8.40] Roger goes for water [9.07] We also discuss .... Republic of Work people & Partners [10.00] The importance of signage & balloons for business [11.20] Solopreneurs [11.30] BusinessJazz has Lennon & McCartney [13.30] You need to attract great people to work with you [13.55] How can you afford to take on new staff? [14.25] One of the most important points about business [15.30] Funding the business [16.00] What about doing the work [16.35] The Vaynerchuk approach [16.05] Saving money - having reserves [17.35] The behaviour of banks [17.50] Raising money from investors [18.20] What potential investors look for [18.45] Never borrow from family? [19.10] Kickstarter - the Peter Cox story [19.50] How Peter Cox failed to hit his target [22.10] Peter Cox needed to attract his "ideal" staff [24.30] Writing a 'person specification' [25.05] Selecting staff - avoiding 'bullshit' [26.00] Getting on (gelling) with people in the company [28.40] The company's angle - the employee's job [29.45] "How can I make myself genuinely attractive in business today?" [30.05] Treating an employer as a customer [30.20] Being 'irreplaceable' [31.00] Paul can't remember the point he was going to make [30.45] Best example of a company making its staff feel really valued [31.50] Roger's South Africa story [32.30] Providing employees with the right equipment [34.55] The right amount of pressure [35.20] Summary [37.15] We offer you our best advice: (1) You can't do it all on your own - you must find supporters (2) This podcast is relevant to you no matter what your business is. Appeal to our supporters -------------------- Please tell one other person about #BusinessJazzPodcast _______________________ We spoke fondly of John Lennon & Paul McCartney Mick Jagger & Keith Richards Simon & Garfunkel Facebook: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz & Chris Hughes T S Eliot & Ezra Pound Prince Best of Buds (Cork) Akari Software Republic of Work, Bank of Ireland, Nespresso, Teamwork.com (Peter Coppinger & Dan Mackey) Sherlock Holmes Show&Tell Communications (Roger's company) Change Agents Branding Jonathan Amm Gary Vaynerchuk Dragons' Den Kickstarter Peter Cox Photography Michael Port MS Word & Excel ________________________ Let's work together – fondly Roger Overall @rogeroverall Show&Tell Communications (and Stierkater.com - running & cartoons) Paul O'Mahony @omaniblog BusinessJazz Services @bizjazzpodcast Mark Cotton @mcfontaine. Www.audiowrangler.co.uk – for your audio requirements – Bletchley Park Podcast

BusinessJazz - Season 3 - Dublin Road Trip Special by Business Jazz