The COVID-19 pandemic has undeniably changed the way we do business. One of the areas that got affected is how we build business connections. Fortunately, with people migrating online, we can now fully utilize our LinkedIn accounts. Helping you make the most of it in this episode is Kim Peterson Stone, founder and CEO of Linkability, Inc. Here, she shares some of the LinkedIn virtual business strategies that are particularly helpful in this time of the COVID-19 pandemic. She shares in detail how you need to set-up your account, how to position your message, what features you need to take advantage of, and what kind of content to put out. Kim also shares some of the relevant trends in the space when it comes to communicating with others, as well as some of the advantages of joining a group to your business.