First, let’s poison Gregg.  Then there’s the issue of rising prices for fertilization.  Did you notice your budget isn’t sufficient anymore?  Might there be some alternatives?

Thinking, Remembering and Knowing.  We are each a collection of our own experiences which turn into biases impacting the actual facts behind any decision.  The goal isn’t to remove our biases, but to understand their impact.

Secondary steps such as drying and processing don’t have to be done. When you choose to do these things you create cost, but you also create value (and price point). What does it cost to add these value elements and is it proportional to what you can get out of it?

Krappy Pulpy IPAs?  No, we’re talking about Key Performance Indicators.  If you had to just pick a handful of critical, high-level metrics to measure the health of your business, what would they be?

How cheap can I make this and how much can I sell it for?  Balancing making your business profitable with “you get what you pay for”.

Should you spend a premium on brand new equipment, or save a bunch while inheriting someone else’s problems with used?  As always the answer is “it depends”.

It’s our 150th episode!  We spend it talking about the “hype cycle” and how it applies to the life of a hop grower.  This also includes a disturbingly prophetic couple of minutes in tribute to Betty White, recorded several days prior to her passing in late 2021.

Hopnologist profile!  We sit down with Chad to learn more about his path into hop production and expansion into the world of distribution.

http://www.thebineyard.com/

https://drinknycraft.com/

At what point is it time to start paying people for the work you’ve been doing yourself?

Marketing, sales, advertising, promotions.  What’s what?  And how does a garbage bag full of hops differ from one that has your tagline on it?  This one’s got some low-hanging fruit.