What if the biggest reason your podcast isn't growing has nothing to do with your content?

In this episode of Business Networking & Referrals, Faithann Basore sits down with podcast growth expert Adam Schaeuble, founder of Podcasting Business School, to uncover one of the most overlooked strategies in podcasting: making your show searchable.

Adam shares how a simple name change transformed his own podcast from struggling for downloads to becoming one of the most recognized podcasting shows in his niche. You'll also hear the story behind why Faithann renamed her own podcast—and the results that followed.

Whether you're just launching a podcast or looking to grow an existing one, this conversation is packed with practical, easy-to-implement strategies that can help more of the right listeners find your show.

"We can't have business-level goals with hobby-level effort." -Adam Schaeuble

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Episode 89 | Business Networking & Referrals Podcast

How do you make your elevator pitch memorable when you're in an industry where everyone says the same thing?

In this live coaching episode, Faithann Basore works with REALTOR® Michelle Spurlock of Spearhead Realty to transform a broad referral request into a clear picture of the exact client she's looking for.

Instead of asking for "anyone buying or selling," Michelle discovers how to help her networking partners recognize the conversations that happen long before someone ever asks for a Realtor.

You'll also hear the answer Michelle developed to one of the hardest networking questions:

"What makes you different?"

Whether you're in real estate or any service-based business, this coaching session will help you become easier to remember, easier to refer, and more confident in the way you talk about your business.

⭐ Why "anyone buying or selling" is one of the weakest referral asks.

⭐ How to build an elevator pitch around one star instead of a star-studded list of services.

⭐ Why your networking partners need to know what people are already saying before they realize they need you.

⭐ How to teach people to listen for referral opportunities instead of waiting for someone to ask for a recommendation.

⭐ A practical strategy for answering the question:

⭐ How setting healthy boundaries can actually make clients trust you more.

⭐ Why life changes often create better referral opportunities than asking who needs your service today.

⭐ A simple conversation strategy that naturally leads people toward talking about buying or selling a home.

📧 mDiscovery Call to explore how a customized Pitch Strategy Session can help you confidently describe what you do, attract better referrals, and make your conversations more memorable.

🌐 The Networker's Tour Guide

💬 Premium OKC Networking, Faithann's online community

Many business owners unintentionally damage new relationships because they confuse a networking one-to-one with a sales discovery call.

In this episode of Business Networking and Referrals, Faithann Basore explains the difference between these two important conversations, why each has a different purpose, and how knowing when to use each one can strengthen your referral network instead of creating awkward sales pressure.

You'll learn why one-to-one meetings are designed to build trust, uncover referral opportunities, and deepen relationships, while discovery calls are meant to determine whether your product or service is the right solution for someone's specific problem.

Faithann also shares practical advice for handling uncomfortable situations when someone invites you to what sounds like a networking conversation but turns it into a sales presentation.

Whether you're new to networking or you've been attending meetings for years, understanding this distinction will help you build stronger relationships, earn more referrals, and know exactly when it's appropriate to move into a sales conversation.

If you're ready to build stronger referral relationships and create more opportunities in every networking conversation, connect with Faithann Basore at The Networker's Tour Guide.

If this episode helped you, please subscribe, leave a review, and share it with another business owner who's growing their business through referrals.

Question for listeners:

Have you ever shown up expecting a one-to-one, only to realize it was really a sales presentation? Share your experience in the comments!

What if the biggest thing holding your networking back isn't your confidence...it's a few everyday phrases you're using without even realizing it?

In this solo episode of Business Networking and Referrals, Faithann Basore shares four common phrases she's completely removed from her networking conversations, emails, and business communication—and explains what to say instead.

These small language shifts create clearer invitations, stronger relationships, and more opportunities because they keep conversations moving forward instead of leaving them stuck.

If you're growing your business through referrals, networking, or relationship marketing, this episode will help you communicate with greater confidence and intention.

One of the biggest ideas from this episode is this:

Be the current that moves conversations forward—not the stagnant water that leaves opportunities waiting.

Whether you're inviting someone to coffee, following up after a networking meeting, asking for a referral, or simply writing better emails, these communication shifts can change the way people respond to you.

Would clearer, more confident communication help you create more opportunities from your networking conversations?

Schedule a Discovery Call to explore how we might work together to improve your networking emails, strengthen your follow-up, and create conversations that naturally lead to more referrals.

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Are you making the most of every conference, networking summit, or large business event you attend?

Whether you're walking in as an attendee or stepping onto the stage as a speaker, conferences create some of the biggest relationship-building opportunities in business. But simply showing up isn't enough.

In this solo episode of Business Networking & Referrals, Faithann Basore shares practical networking strategies that help you create meaningful conversations, build referral relationships, and leave every conference with real momentum instead of a stack of business cards you'll never use.

You'll learn how to prepare before you arrive, make stronger connections throughout the event, follow up more effectively, and maximize every opportunity—whether you're sitting in the audience or speaking from the stage.

Buying Signals Workshop

Learn how to recognize when someone is ready for your next step—and how to confidently invite them to work with you. This live workshop includes practical teaching, guided practice, and real-world application so you can leave networking conversations knowing exactly what to listen for.

Join us on July 10th, 2026, virtually.  Save your spot here.

One of the biggest takeaways from this conversation is that better conversations create better opportunities. Once you learn how to create curiosity, the next step is recognizing when someone is inviting you to take the conversation further.

That's exactly what we'll be practicing in the Buying Signals Workshop, a six-week virtual experience where you'll learn how to recognize buying signals, respond naturally, and confidently move conversations toward the next step without feeling salesy.

Whether you're networking, meeting with prospects, or simply having everyday business conversations, this workshop will help you stop missing opportunities that are already happening right in front of you.

Learn more and reserve your spot in the Buying Signals Workshop today.

What if the reason people aren't referring you isn't because you're bad at networking... but because they don't understand your story?

In this episode of the Business Networking & Referrals Podcast, Faithann sits down with messaging strategist Kelly Harris of Kelly Harris Creative for a live coaching session on refining a networking pitch. Together, they unpack why vague language makes referrals difficult, how to replace business jargon with real-life examples, and why the stories you tell (or don't tell) shape how memorable you become.

Along the way, Kelly shares how networking transformed her confidence, what she learned from the Creating Curiosity Workshop, and why understanding buying signals is the next skill she's excited to develop.

Whether you're trying to explain your business more clearly or make it easier for others to refer you, this episode is full of practical takeaways you can begin using at your very next networking meeting.

If you've been struggling to explain what you do in a way that people immediately understand and remember, Kelly would love to connect with you.

Website: www.kellyharriscreative.com

What if the secret to better networking isn't saying more, but saying less?

In this episode, Faithann explores a quote that sparked a powerful insight:

"An interesting simplicity is the most precious and difficult thing to achieve."

From elevator pitches to networking conversations, referrals, and sales opportunities, the professionals who stand out are often the ones who make complex things simple and simple things interesting.

You'll learn:

Faithann also shares practical advice for creating networking conversations that feel easy, positive, and engaging while still moving relationships forward.

If you've ever struggled to explain what you do, wondered whether someone was interested in working with you, or wanted networking to feel more natural, this episode will give you a framework for making your interactions both memorable and effective.

Buying Signals Workshop

Starts July 10. Click below to learn more and reserve your spot.

Buying Signals Workshop

Have you ever heard someone say, "I tried networking once, and it just wasn't for me"?

What if the real problem wasn't networking itself, but the experience they had when they walked into the room?

In this solo episode, Faithann Basore explores why visitors often leave networking groups feeling disconnected, overwhelmed, or invisible, and what established groups can do to create an environment where newcomers feel welcome enough to return.

Drawing from a conversation with a professional who recently had a negative networking experience, Faithann shares practical ways networking groups can become more intentional about first impressions, visitor engagement, and follow-up.

Whether you're a chapter president, membership coordinator, ambassador, or simply someone who cares about the growth of your networking community, this episode offers actionable ideas you can implement immediately.

"Visitors don't need a perfect networking group. They need a group that's intentional about making them feel welcome."

"Be the tour guide of every conversation."

"Your worth as a professional doesn't hinge on one sixty-second introduction."

"Networking is creating opportunities for others that they would not have except for you so that you have standing to ask for opportunities when you need them."

Want more practical networking strategies that help you build genuine relationships and generate referrals?

Subscribe to Business Networking and Referrals and share this episode with the leaders and members of your networking groups. Together, we can create networking experiences that make people want to come back.

Free Resource for Listeners:

✨ Download Faithann’s 10 Questions to Ask in a One-to-One — a free guide to deepen your networking conversations and leave a lasting impression.

Connect with Faithann:

Instagram: @thenetworkerstourguide

Join Premium OKC Networking for $95 for a 1 year access to Faithann's networking calendar, community forum, and networking courses.

Join the Private Community: The Networker’s Tour Guide on Facebook

Know a networking group that prides itself on being welcoming? Share this episode with their leadership team and use it as a quick visitor-experience audit.

What do graduation parties, summer vacations, kids being home from school, and Fourth of July celebrations have to do with your networking pitch?

More than you might think.

In this solo episode, Faithann Basore explores how seasonal themes can make your networking introductions more memorable, more relevant, and easier for others to act on. Rather than giving a generic description of your business, you'll learn how to connect your referral ask to situations people are already thinking about and discussing.

You'll hear practical examples for service-based businesses, home services, virtual assistants, health and wellness professionals, and more. Faithann also shares two simple referral-seeding questions that help your network bring you up naturally in conversations without sounding salesy.

When you've ever struggled to help people remember who to refer to you, this episode will give you a fresh approach that aligns your message with what's already happening in your prospects' lives.

The best networking pitches don't simply describe what you do. They help people recognize a situation, hear the words a prospect might say, and know exactly how to introduce the idea of working with you. Seasonal themes give you a ready-made way to create relevance and increase referrals.

What would it be like to walk into your next networking meeting confident that your pitch is clear, memorable, and easy for others to refer?

Book a free 15-minute discovery call to see if a Pitch Strategy Session is the right next step for you.

Faithann Basore is the founder of The Networker's Tour Guide and Premium OKC Networking. She helps business owners create stronger networking conversations, clearer referral asks, and elevator pitches that make it easier for others to send referrals.

Free Resource for Listeners:

✨ Download Faithann’s 10 Questions to Ask in a One-to-One — a free guide to deepen your networking conversations and leave a lasting impression.

Connect with Faithann:

Join Premium OKC Networking for $95 for a 1 year access to Faithann's networking calendar, community forum, and networking courses.

Join the Private Community: The Networker’s Tour Guide on Facebook

"The best pitches paint a picture of who you're looking for, and the best pitches put the actual words your clients are saying into the pitch."

Have you ever walked into a networking event, looked around the room, and realized you didn't know a single person?

In this episode of Business Networking and Referrals, host Faithann Basore sits down with Kelly Burton, owner of Boards by Kelly, to tackle one of the most common fears networkers face: how to confidently enter conversations when you're attending an event alone.

Kelly shares a real-life experience from a recent networking event where the friends she expected to see never showed up, leaving her to navigate a room full of strangers. Together, Faithann and Kelly discuss practical networking strategies that help turn awkward moments into meaningful connections.

You'll learn how to identify approachable groups, use curiosity to overcome self-consciousness, give genuine compliments that spark conversation, and gracefully exit conversations when it's time to meet new people. They also discuss the importance of building authentic relationships, networking with competitors, and creating positive interactions that lead to referrals over time.

Whether you're brand new to networking or simply looking to feel more confident in unfamiliar rooms, this episode offers actionable advice you can put to work at your very next event.

Kelly Burton is the owner of Boards by Kelly, an Oklahoma-based charcuterie board business that creates memorable food experiences for weddings, corporate events, graduations, engagement parties, and special celebrations. Alongside her sister Abby, Kelly has built a thriving business focused on making the event planning process effortless for clients while delivering beautiful, customized charcuterie displays.

Interested in personalized networking support? Schedule a discovery call with Faithann to explore ways to make networking easier, more enjoyable, and more effective for your business.

If you're ready to become more confident in networking rooms, strengthen your referral strategy, or develop a memorable introduction that opens doors, connect with Faithann Basore through The Networker's Tour Guide.

Free Resource for Listeners:

✨ Download Faithann’s 10 Questions to Ask in a One-to-One — a free guide to deepen your networking conversations and leave a lasting impression.

Connect with Faithann:

Join Premium OKC Networking for $95 for a 1 year access to Faithann's networking calendar, community forum, and networking courses.

Join the Private Community: The Networker’s Tour Guide on Facebook