Business of Marketing

Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why stablecoins, immutable ledgers, and lower fees are reshaping digital advertising, what it means for brands and publishers, and how blockchain can finally become invisible tech that just works.

Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, she shares how Nortal drives impact at scale. Discover her journey from advertising to AI, why storytelling matters in complex sales, and how modern growth leaders can build credibility, personalisation, and precision into every touchpoint.

Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema, the enduring power of the big screen, and how brands can create deeper connections through immersive storytelling.

Join Owen Griffiths, Commercial Revenue Director at The Sun, as he shares how one of Britain’s most iconic media brands is evolving across platforms, from print to programmatic, partnerships to original video. Learn how The Sun blends scale, creativity, and data-driven insight to deliver front-of-mind results for brands like Tesco and Paramount+, while tackling news brand perceptions with bold innovation and a human touch.

In this episode, we’re joined by Justin Reid, Senior Director of Global Partnerships Solutions from Tripadvisor, the world’s largest travel guidance platform.

Justin shares how TripAdvisor is evolving from reviews to end-to-end travel planning, what brands can learn from pet care partnerships and Olympic athlete creators, and why trust, data, and meaningful experiences still win in a noisy media landscape.

In this episode, we speak with Joseph Worswick, VP EMEA and Global Head of Sustainability at OpenX – a leading programmatic platform driving progress on transparency, premium inventory, and sustainability.

Joseph unpacks how OpenX became the first carbon-neutral ad tech company, why the future of programmatic depends on smarter curation and AI, and how culture and curiosity fuel long-term success.

In this episode, we’re joined by Lina Tonk, Chief Marketing Officer at Recurly, the leading subscription management platform helping brands unlock recurring revenue at scale.

Lina shares how Recurly empowers companies across industries—from airlines to fashion—to innovate with subscription models and elevate the subscriber experience. She talks about the power of partnerships, the critical alignment between marketing, sales, and product, and why marketing should own the full pipeline. With practical examples and sharp strategic thinking, Lina offers a fresh perspective on what it takes to drive growth in the subscription economy.

Join Cat Botibol, Business Development Director at Secret Cinema, as she unpacks the power of immersive storytelling, brand authenticity, and cultural connection. Discover why experiences are becoming the new media, how brands like Coca-Cola and EE are embedding into fandoms, and why emotional resonance, not reach, is the true metric of success. Learn what modern audiences crave, and how smart brands are showing up in unforgettable ways.

In this episode, we’re joined by Cat Hartland, UK Growth Lead at SBS, a company on a mission to level the playing field for independent agencies.

Cat shares how SBS is democratising access to programmatic tech, building a thriving partner ecosystem, and helping indie agencies deliver big-agency performance, without the bureaucracy.

In this episode, we’re joined by Ben Woollams, CEO and founder of True Rights – a platform reshaping how digital rights are managed in marketing. Ben shares his fascinating journey from UBS to influencer marketing, and how his experience led him to tackle one of the industry’s biggest blind spots: IP mismanagement in the creator economy.