Welcome to another edition of The Business of Social Podcast, panel edition!

Did you know the League of Legends World Championship had more viewers than the Super Bowl? Did you know that the gaming industry is estimated to produce 159 billion dollars in 2020? That's 4 times Box Office Revenue and 3 times Music Industry Revenue!

In the 5th episode of our panel series David was joined by 3 leaders in the gaming and e-sports industry to take a high level look into the business of video games.

Guestlist:

Ray Kallmeyer - CEO @ Enklu
Shane Bierwith - EVP, Global Marketing @ Maximum Games
Mike Dalton - VP, Global Marketing @ Unikrn

Questions/Topics Include:

During this COVID-19 time, how has your team innovated and pivoted?

What are some effective strategies you’ve been able to use with everyone working remotely?

What strategies do you think you will continue to use going forward?

With traditional marketing being affected, what digital, app or social pivots did you make to adjust?

What have you learned in terms of leadership and teamwork during this?

What has been the biggest change in your industry?

How do you see the gaming industry evolving over the next couple of years?

Where is the undervalued attention in gaming/esports?

What will partnerships/attendance look like in the esports scene 2-5 years from now?

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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

On this mini episode David and Producer Will take a look at how the return of sports is going so far. The NBA seems to be handling everything perfectly, the NFL is up in the air and MLB is trying to figure everything out on the fly. They also discuss how Netflix continues to dominate all of streaming, and wrap up with talking about the recent hack of some very notable Twitter accounts.

Topics Include:
NBA Bubble Content
Why Bubble Must Work for Sports
TikTok Drama and Twitter Hack
Netflix is the king of Streaming

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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

Welcome to another edition of The Business of Social Podcast, panel edition!

In the 3rd episode of our panel series David was joined by Nick Woodhouse, President and CMO of Authentic Brands Group and Sean Robertson, Director of Partnerships at Dish Media.

The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others what they have been learning and what tactics they have used with their teams to stay productive and positive throughout this situation.

Questions/Topics Include:

What immediate challenges did you face when the pandemic hit?
How did you rise to that challenge?
During this time, how has your team innovated and pivoted?
What are some effective strategies you’ve been able to use with everyone working remotely?
With traditional marketing being affected, what digital, app or social pivots did you make to adjust?
What have you learned in terms of leadership and teamwork during this?
What are some tools/resources you use to make your life easier?

On this episode David is joined by Lori Hall, Jessica Lane and Tatiana Holifield to discuss the #BlackLivesMatter movement and action steps that people/brands can take to enact change. The panel provides insights on how to go beyond brand statements to empower followers and take part in actionable change.

Guests:

• Lori Hall - Co-Founder & Head of Creative at Pop’N Creative
• Jessica Lane - Co-Founder & Head of Digital Content + Marketing at Pop’N Creative
• Tatiana Holifield - VP/Head of Digital Strategy at Pacers Sports & Entertainment

Questions/Topics:

• Your overall thoughts on #BlackLivesMatter and where we stand as a country right now
• What Brands got it "right" in terms of their statement and actions
• What Brands / Companies should be doing in the future to create actionable plans for social justice.
• How brands can be intentional about having more diversity on their staff and leadership teams.

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An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.co

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

Welcome to another edition of The Business of Social Podcast, panel edition!

In the 2nd episode of our panel series David was joined by 3 leaders who work at some of the largest brands in the food and beverage space:

• Luiz Barros - Global VP, Data and Media @ AB-Inbev
• Nicole Portwood - VP, Marketing @ PepsiCo
• Mike Manzo - COO @ Jersey Mikes

The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others what they have been learning and what tactics they have used with their teams to stay productive and positive throughout this situation.

Questions/Topics Include:

• What immediate challenges did you face when the pandemic hit?
• How did you rise to that challenge?
• During this time, how has your team innovated and pivoted?
• What are some effective strategies you’ve been able to use with everyone working remotely?
• With traditional marketing being affected, what digital, app or social pivots did you make to adjust?
• What have you learned in terms of leadership and teamwork during this?
• What are some tools/resources you use to make your life easier?

--

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZ...
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

Welcome to another edition of The Business of Social Podcast, panel edition!

On this episode David was joined by 4 fantastic guests, who are all leaders at some of the largest brands in the apparel and products space:

• Don Lane - CMO @ Saucony
• Steve Lesnard - VP, Mktg and Product Creation @ The North Face
• Nate Checketts - Nate Checketts - CEO @ Rhone
• Hilary Hartley - President, North America @ Victorinox Swiss Army
  
  

The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from others what they have been learning and what tactics they have used with their teams to stay productive and positive throughout this situation.

Questions/Topics Include:

• What immediate challenges did you face when the pandemic hit?
• How did you rise to that challenge?
• During this time, how has your team innovated and pivoted?
• What are some effective strategies you’ve been able to use with everyone working remotely?
• With traditional marketing being affected, what digital, app or social pivots did you make to adjust?
• What have you learned in terms of leadership and teamwork during this?
• What are some tools/resources you use to make your life easier?

--

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

On this mini episode David and Producer Will take a look how brands and events are pivoting and innovating now and for the foreseeable future. What can brands/events do to break through the noise and incentivize fans to participate?

Topics Include:
1. Events going virtual
2. How sports on TV will change
3. How the broadcast and production industry will change
4. Marketing in 2020 and beyond (Social, Ecomm, App)
5. Scaling tech and educating the population 
6. Brands leaning more on agencies?
7. Remote working

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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

On this episode David is joined by Bonnie Bernstein. Bonnie is a veteran broadcaster and now owns her our production company, Walk Swiftly Productions, her latest endeavor in a career that has spanned nearly two decades on-air with ESPN and CBS covering the NFL, NBA, MLB and college football and basketball. She has been recognized by the American Sportscasters Association as one of the most accomplished female journalists in her field.

David and Bonnie discuss the current landscape of the sports world and where things might be headed down the road. They talk about the of impact The Last Dance on ESPN, women in the sports world, college athletics and how the future of sporting events might look without fans.

FOLLOW THE GUEST, Bonnie Bernstein
LinkedIn: linkedin.com/in/bonnie-bernstein-51441679
Twitter: @BonnieBernstein
IG: @BonnieBernstein

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

Bonus Episode! David joined a Real Time Summit panel with 4 other industry experts to discuss marketing tactics, best practices, leadership strategies and more!

If you're looking for advice/tips/tricks for marketing strategy and overall best practices this panel has some great discussion from industry experts to help guide you through the current climate.

To buy the full replay go to: https://therealtimesummit.com/

Thanks to @Rvrbagency for all of their help organizing and producing the panel!

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

On this episode of the Business of Social we are going to a panel style discussion to talk to a few of the department heads at STN Digital about the current social/digital climate, how things are continuing to change and some best practices for brands given the current state.

The panel is a robust discussion covering topics from live streaming 101 to paid media strategy to content creation. This discussion is packed with tips and tricks to not only help you navigate the current climate but to improve your overall marketing strategy as well.

Departments Featured:

• Client Services
• Production and Streaming
• Paid Media

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZ...
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...