If you want your brand to stand out in the crowded field of social, how do you need to approach putting your team together to work best in the modern social age? What strategy & more importantly, staffing do you need to win in 2021?

David Brickley, owner and CEO of STN Digital, and Tania Yuki, founder and CEO of Shareablee, walk you through how to create an effective social team in 2021.

On this episode David is joined by Julia Spillman, CEO of the  EklundGomes Team at Douglas Elliman Real Estate, to discuss how Julia and her team have switched their sales and marketing strategy and have fully embraced digital, paid media and the results that they have seen from this strategy. 

In real estate in particular traditionally everything has relied on showing homes, showing properties and being able to walk potential clients through these properties. What happens when all of that gets turned off? What technology or solutions have they added in the past year that will now be forever part of their day to day strategy? How do find leads for a 20 million dollar property? 

FOLLOW THE HOST, David Brickley:
Twitter:https://twitter.com/DavidjBrickley
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YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn:https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

David is joined by Crystal Ivey, Brand Manager at Diet Coke, about all things product marketing.

They dive into the ideas and strategy behind launching a product on social:

What brands need to keep an eye out for?
The importance of getting to social quickly
How does your brand stand apart
Why should a consumer go with your brand over another?

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
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LinkedIn: https://www.linkedin.com/company/stn-...

David is joined by Preston McClellan, Director of Player Content at the PGA Tour to discuss athlete/talent marketing, how to create more opportunities for your athletes/talent/stars, and what strategies you need to have in place in order to set them up for success.

What platforms seem to be working the best right now?
How do you pitch new content/sponsorship opportunities?
Who on the tour right now is doing a great job on capitalizing on these opps?
What does the future of athlete marketing look like to you?

Preston answers all of the above and more on this episode!

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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

On this episode David is joined by Tania Yuki, the founder and CEO of Shareablee, to discuss the in's and out's of running a business in 2021. Tania gives her thoughts on hiring, culture best practices, dealing with investors and what your content says about your brand.

This was our first episode where we went live on clubhouse as well, so keep your eye out for more updates as we'll be doing more live videos on clubhouse and twitter spaces in the future. All of those announcements can be found on David's Twitter Page @DavidJBrickley.

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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

On this episode we are joined by Christine Wixted (@wixxy), Sr. Partnerships Manager at Twitter Sports, to discuss all things Twitter! Christine gives her thoughts on the newest updates to the platform, how brands can get the most out of their partnerships and how to utilize Twitter correctly during real time events like the NFL Draft.

Christine drops a ton of knowledge about the bird app and how you should be using it! Topics include:

- Recent updates like Fleets and Spaces, and how users can best leverage these new tools.
- Capitalizing on live events like the NFL draft and why Twitter works so well as a 2nd screen experience for these types of events.
- What should your strategy be before, during and after live events?

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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

David is joined by Alec Palmer, Head of Product at Momentum, to discuss athletes owning their own message, the future of player/celebrity/influencer content and how to get ahead of the curve on all of those aspects. 

Trevor Bauer and Taiki Green founded Momentum in 2019 with the goal of sharing authentic player stories and ultimately affecting the public perception of baseball. Momentum is changing the way that that baseball players and fans connect and ultimately how the sport is marketed.

Alec talks about how baseball is slowly but surely trying to change their rules and procedures to be more forward facing, and how athletes can help to bring fans more of what they love by giving them access into their day to day lives. 

Whats the best way to market and a promote a new show for a streaming service? Should you release the episodes all at once or week to week? How does the release strategy affect your marketing tactics before, during and after release?

On this episode we are joined by Henry Ong, Former Sr. Global Marketing Manager, at Marvel and Disney to discuss how the largest streaming companies promote their shows and grow their audience.

Henry discusses the future of streaming, how movie theaters will be effected and how this relates to consumers of all types of content

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

On this episode we are joined once again by the amazing Kaitee Daley, VP of Social Media at ESPN!

Kaitee returns to the podcast to discuss the current state of social media and how it has evolved since she was last on the show in April of 2019. Kaitee gives a ton of insight on looking into your data, changing habits to match the algorithm and the importance of having a well rounded social team. 

"The difference of posting a highlight by itself vs. making it a carousel and posting 2 highlights with unique angles could be the difference between 2000 views or 1.2 million views. You have to play nice with the algorithm and understand the data at all times."

Topics Include:

• Tik Tok 101
• Constantly evaluating your strategy
• Attaching a specific voice to your brand
• Data Science and Algorithm Astrophysicists
• When is the right time to dive into a new platform like Tik Tok or Clubhouse?

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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN
is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

David is joined by Scott Carrington who leads the Digital Marketing, Media and Advocacy team at Patagonia which includes community building, activation and content engagement. He oversees everything from social media, paid media, content marketing to digital advocacy.

Scott gives his thoughts on the importance of authenticity and story telling, and why Patagonia puts so much time, energy, effort and resources into so many different communities and organizations. Patagonia is all about putting action behind their words and leading by example, and Scott shares some stories of how Patagonia has been able to inspire change in the world by and continue to innovate the brand and push forward.

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...