Business Of Social

Ben Gallagher has had stops at Nike, the NFL, House of Highlights, and is now the COO and co-founder of Full Squad Gaming. Ben oversees Full Squad Gaming's social strategy and has amassed millions of followers across platforms. Needless to say, he's been around the block.

In this episode, we talked with Ben about what it takes to build a brand, grow its following, and keep consumers entertained and coming back for more. Questions covered in the podcast include:

• Do social media stunts actually work?
• How did he and his team manage to acquire 900K followers in 3 days?
• Whats the secret behind putting up huge numbers on TikTok?
• How do you cater to both hardcore fans and the casual consumer on the same feed? 

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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube:
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LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
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David is joined by Devin Dismang, Director of Athlete Partnerships, at STN Digital.

David and Devin discuss how athletes can learn to build their own brand and begin to monetize their social channels. They also outline steps that any brand, athlete, influencer or agent can take to begin making money off of social media full time. 

  Devin has been in the sports world his entire career and has worked with several professional sports teams; most notably as the manager of video production and lead producer at the Golden State Warriors. Since then, Devin has been working with athletes directly to create social content and partnered with JaVale McGee on his 2020 NBA Bubble YouTube series. Devin became the Director of Athlete Partnerships at STN Digital in August 2021.

David appeared on the On Brand Podcast to discuss the following:

“People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap.

How mega-brands like Disney can use their various brands and sub-brands’ social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand ambassadors. “You’d be amazed what people will do for a free hoodie.”

Thanks to Nick for having David on the show!

On this episode David is joined by Sheena Dougher, senior director marketing and communications, and Morgan Higgins, senior manager social media and PR, at Jack in the Box.

Sheena and Morgan discuss how Jack in the Box approaches brand and social strategy and how they focus on "sales overnight and brand over time."

Topics covered in the podcast include:

• How marketing in the food space differs from the rest of the industry.
• How to continue appealing to your customers on the brand and product side.
• Pros and and cons of driving consumers to brick and mortar locations and the most effective partnerships for doing so.

In this mini episode, David and Producer Will discuss this Monday's Facebook, Instagram, and WhatsApp crash. They take a look at the short and long-term effects from it and what might happen if Facebook was permanently deleted.

They also discuss the "Manning Cast," ESPN's new Monday Night Football broadcast structure, why it works so well, what other events could benefit from this type of structure, and why it is easier than ever to try something like this.

Finally, they take a look at the state of the marketing and social industry and why brands continue to put such a major emphasis on investing in social. 

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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube:
https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

On this episode, David is joined by Skip Wilson, Director of Global Brand and Communication for Peloton Commercial. Skip discusses how Peloton made working out at home cool and where he sees the brand headed in the future.

David and Skip also talk about the importance of diversity, equity and inclusion in the workplace and look into some of the incredible ways Peloton has become a leader in the space.

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FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
LinkedIn: https://www.linkedin.com/in/brickley/

An STN Digital Production:
STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

Have you heard of Liquid Death Mountain Water? Did you know that in only 4 years Liquid Death amassed more Instagram followers than Fiji, Voss, Smartwater, and every other water brand in the market?

David is joined by Hamid Saify, VP of e-commerce, at Liquid Death Mountain Water, to go over all the brilliant marketing campaigns and strategies that have helped Liquid Death become one of the most recognized brands in the game.

Hamid dropped a ton of knowledge on all things marketing, brand awareness, corporate messaging, and what they refer to as “blanding” and why it negatively affects so many brands.

David is joined by Ryan Prager, Head of Social at Team Liquid, to talk about the massive rise of Esports and how brands can become more involved and reach new audiences.

If you're not familiar, Team Liquid is one of the largest Esports organizations in the world and has partnerships with Verizon, Monster, Honda, Twitch, Jersey Mike's.

Ryan answers questions about how brands can get more involved, what makes for a great partnership and how to strike when the opportunity presents itself.

When it comes to Gen Z there is no better way to get their attention than through Esports, and Ryan joined us to talk through all of those details.

On this episode David is joined by Sean Dennison, Director of Social Media at the NHL. They discuss the strategy around the new NHL Seattle franchise and dive into the organization’s plans to continue growing. They also talk about leveraging the uniqueness of hockey to create incredible content:

Topics include:

-Creating content to grow your audience that also appeals to your fan base.
-Strategies to reach a younger, more diverse demographic. 
-Effective ways to take advantage of your ecosystem.

David is joined by Ian Foulke, Director of Marketing at Electric, to dive into the world of brand and product marketing.

How do you establish authenticity with your fans?
Setting Trends vs. Chasing Trends
What about your brand sets you apart?
Staying true to your brand when entering a new vertical

Ian also drops a ton of advice and knowledge about social strategy, brand marketing and work life balance.