Head of US Sports at Instagram, Dev Sethi, joined the Business of Social to discuss all things Instagram. What led to IG becoming the  powerhouse that it is today? What can we expect from IGTV in the future? What will Instagram look like in 1 year? 5 years?

Dev also gives his thoughts on best practices for social, how he encourages his partners to best utilize the app, and what the potential for the future of shopping on IG could be. 

 

FOLLOW THE GUEST, Dev Sethi 
LinkedIn: https://www.linkedin.com/in/desethi/
Twitter: https://twitter.com/DevSSethi

IG: https://www.instagram.com/sethidev/


FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/


FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

 

 

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

Ann Crandall, is the former CMO of the Big East conference and has worked at the Pac-12, the NBA and DirecTV. When it comes to the sports marketing industry, Ann has seen and done it all. She specializes in partnerships, advertising, content distribution, 360 marketing campaigns and ticket sales.   On this episode, we talked with Ann about how the business of sports marketing has evolved, best practices for marketing yourself and your products and career advice for anyone whose looking for a way to stand out and advance their career.   FOLLOW THE GUEST, Ann Crandall LinkedIn: https://www.linkedin.com/in/anncrandall/ Twitter:@ann_crandallann   FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/     FOLLOW THE SHOW: Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/   An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com   FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-...

Taylor Stern is currently the Content Strategist for the Dallas Cowboys, after spending three years as the social media coordinator. Prior to that she was the Marketing and Communications manager at the Goodyear Cotton Bowl Classic and has enjoyed her past year in the DFW Area.

Taylor joined us on the Business of Social to discuss the importance of player relationships, whats it's like working for a major brand, content distribution and knowing the lane your brands occupies. 

Taylor advises her peers to "not give in to social fomo."

"Of course you want your brand to be engaging and have fun, but you don't need to be a part of every single pop culture topic or social trend. You have to find your balance and stay in your social lane" 

FOLLOW THE GUEST, Taylor Stern
LinkedIn: https://www.linkedin.com/in/taylor-stern-01309359/
Twitter: https://twitter.com/TayStern
Instagram: @taystern

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

Special Edition Episode! David Brickley (Owner/CEO of STN Digital), moderated a panel with Morgan Dewan (VP of Social at Turner Sports), and Dev Sethi (Head of Sports at Instagram). The panel was titled "The Social Game Changers" at the 2019 ProMax Conference in Los Angeles, CA

While on stage they discussed how the sports world continues to push the envelope in the social/digital space, what others can do to catch up and where the future of social is headed. 

Topics Include: 
- Bleacher Report and House of Highlights reshaping traditional sports television programs 

-What the future of major brands social departments could look like? 

-The Impact of Influencer Marketing 

-How Social/Digital has changed the generational gap 

 

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

 

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

 

Producer of "The Jump" on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, Twitter, Instagram and IGTV. 

Danny gives his thoughts on how much networks should value linear views vs. digital/platform views. What if your ratings are down on linear, but sky rocketing on YouTube? What changes do companies need to make to allow their content to be accessible 24/7 and across 4 different platforms and how does this effect the needs of sponsors and partners?

FOLLOW THE GUEST, Danny Corrales
LinkedIn: https://www.linkedin.com/in/daniel-danny-corrales-a0a5291a/

Twitter: https://twitter.com/ProducerDanny
Instagram: https://www.instagram.com/dannycorrales/ 

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZ...
LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

Matt Scheckner, Global CEO at Ad Week, joined the Business of Social to talk modern day marketing, the power of influencers, and what brands should stop doing on social media.

"If you look at the power of advertising in today's world, a lot of that resides with influencers. Take Fyre Fest for example. With a big enough budget and the right influencers they were able to market that festival to millions of people who wanted to go - they made that festival seem real and on the one hand it's incredible marketing, but on the other it's a scary concept!"

Matt gives his thoughts on what brands can do to limit mistakes, the price we pay for data capture in the modern word and how to where to draw the line vs. push the envelope with your brand strategy.

FOLLOW THE GUEST, Matt Scheckner
LinkedIn: https://www.linkedin.com/in/matt-sche...
Twitter: https://twitter.com/lordscheckner
Instagram: https://www.instagram.com/lordscheckner/

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZ...
LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital

Director of Digital Media for the Denver Broncos, Ben Hunt, joined the business of social to discuss what it's like running all things social/digital for an NFL team.

How do you shift your approach for a losing season vs. a winning season? What would you do with unlimited budget?

Ben gives his take on how the team handles should be managed, what it's like to spike up for a game day, and the "arms race" that has become schedule release day.

How do you handle a new platform like TikTok or IGTV? Do you dive in head first, or let others test the waters for you?

 

FOLLOW THE GUEST, Ben Hunt 
LinkedIn: https://www.linkedin.com/in/benhunted/
Twitter: https://twitter.com/benhunted

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/


FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

 

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

TJ Adeshola, Head of US Sports at Twitter, joined the show to discuss all things marketing, best practices that every brand should doing on Twitter and things every brand should STOP doing on Twitter. 

TJ gives his take on where the future of social media is headed, apps/platforms he uses on a daily basis, and general insight into the industry. 

He also discusses how athletes/celebrities/brands can create lifelong fans by engaging with their fans with a simple like or RT. "If you're a young kid in Los Angeles and Kobe Bryant likes your tweet, that kid is automatically a lifelong Kobe fan now!" 

FOLLOW THE GUEST, TJ Adeshola
LinkedIn: https://www.linkedin.com/in/tjadeshola/
Twitter: https://twitter.com/TJay

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/


FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

Want to learn more about marketing and advertising in the digital age? Peter Leeb has got you covered. He was the VP of Global Brand Marketing at Fox for 8 years, and now is the EVP, Head of Partnerships & Operations at Studio 71.

Peter joined the the show to discuss marketing with modern technology, his core beliefs when it comes to social platforms, and the keys to marketing to different audiences. Is Instagram the 2019 version of QVC? How effective are targeted ads? Are influencer partnerships worth it?

  

• FOLLOW THE GUEST, Peter Leeb 
  LinkedIn:https://www.linkedin.com/in/peterleeb
  Twitter: https://twitter.com/peterleeb
  
  
  FOLLOW THE HOST, David Brickley:
  Twitter: https://twitter.com/DavidjBrickley
  Instagram: https://www.instagram.com/davidjbrick...
  YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
  LinkedIn: https://www.linkedin.com/in/brickley/
  
  
  FOLLOW THE SHOW:
  Twitter: https://twitter.com/BizOfSocial
  Instagram: https://www.instagram.com/bizofsocial/
  
  

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...

Kaitee Daley, Sr. Director, ESPN Social, joined the show to talk about running all things social at the worldwide leader in sports and the balance that comes with staying on brand, managing over 40 accounts and overseeing TV Shows, Breaking News, ESPN personalities and Partners. 

Kaitee gives us her take on a variety of topics, including: How to take risks and do things a little differently to make your brand stand out, managing internal feedback, continuing to grow their fanbase and the importance of quality over quantity and not just posting for the sake of posting.

FOLLOW THE GUEST, Kaitee Daley

LinkedIn:https://www.linkedin.com/in/kaiteedaley/ 

Instagram: @daleysports

Twitter: @daleysports

 

 

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/


FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

 

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...