Business Of Social

By David Brickley

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, ... more

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FAQs about Business Of Social:

How many episodes does Business Of Social have?

The podcast currently has 98 episodes available.

Business Of Social episodes:

March 19, 2019 How the Music Industry is Evolving with Digital with Lindsay Williams
Sr. Director Digital Partnerships at Capitol Records, Lindsay Williams, joined the Business of Social to discuss the changes in the music industry over the last 10 years. How apps and brands like Spotify, Pandora, Apple Music, YouTube have emerged as major players and where she sees the industry going next.

She gives her advice of all of the apps and platforms she relies on day-to-day, the importance of having a fluid relationship with partners and why your personal brand is so important.

"Think back to any person you've met over your life, and the first things that pops into your mind about them is what you associate with their personal brand. What people think of you is what they associate you with. What are you known for? What do you want to be known for? Figure that out and you can make actual steps to get yourself there"

FOLLOW THE GUEST, Lindsay Williams
LinkedIn: https://www.linkedin.com/in/lindswilliams/
Twitter: @lindswillyums

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
...more
1h 1min
March 08, 2019 Running Social for the College Football Playoff with Katie Cavender
Katie Cavender, Assistant Director of Communications at the College Football Playoff, joined the Business of Social to speak about running all things social for the CFP and what goes into the social strategy for a major sporting event.

She discusses all of the excitement that comes with managing a "Super Bowl" type event, the shift from prepping for an entire season to a one month window and how great it is to see so many women running social in the sports industry.

Katie gives her advice of all of the apps and platforms she relies on day-to-day, the importance of having a fluid relationship with partners and overall insight into the industry.

FOLLOW THE GUEST, Katie Cavender
LinkedIn: https://www.linkedin.com/in/katiecavender
Twitter: @katiecavender

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
...more
44min
February 11, 2019 A Look Inside Nike's Marketing Strategy with John Paik

On this episode John Paik, Executive Marketing Consultant, joined the show to talk about his time working on the Nike marketing team, his favorite campaigns and activations that he was apart of and what makes Nike's brand so unique.

He discusses marketing 101 and why brands need to really understand and focus on their consumers and get to know them. How to take risks and do things a little differently to make your brand stand out. Why does your consumer buy your product and what sets you apart from the competition?

FOLLOW THE GUEST, John Paik
LinkedIn: https://www.linkedin.com/in/johnpaik1/
Instagram: @jpaiky

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
...more
45min
January 25, 2019 Running Social For an NBA Team with Matt Tierney
On this episode Matt Tierney, Managing Editor Team Content for the Toronto Raptors, joined the Business of Social to speak about what it's like running all things social for an NBA team, the art of storytelling and the importance of building a relationship with the team.

He discusses all of the excitement that came with the team adding Kawhi Leonard, a top 3 player in the NBA, and the challenge of how to handle saying goodbye to DeMar DeRozan, who had been a franchise icon for 10 years.

Matt gives his take on #NBATwitter, the balance between sponsorship and social, where he thinks social is headed, and overall insight into the industry.

FOLLOW THE GUEST, Matt Tierney
LinkedIn: https://www.linkedin.com/in/matt-tierney-46886558/
Twitter: @TierChild

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
...more
41min
January 09, 2019 Building A Team to Crush Social with Tyler Price
On this episode Tyler Price, Director of Content, Social Media at Turner Sports stopped by to discuss a variety of topics from being forward thinking and taking risks on social to weaving your content into a linear broadcast.

He discusses the joys and challenges of overseeing a large social brand and why it's so important to hire the right people. Whats one he always looks for? People who like to solve problems and find creative work-arounds aka Solution Oriented Thinkers.

FOLLOW THE GUEST, Tyler Price
LinkedIn: https://www.linkedin.com/in/tyler-price-72a18923/
Twitter: @Ty_Price

FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
Instagram: https://www.instagram.com/davidjbrick...
YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

FOLLOW STN DIGITAL:
Facebook: https://www.facebook.com/STNDigital/
Instagram: https://www.instagram.com/stndigital/
Twitter: https://twitter.com/STNDigital
LinkedIn: https://www.linkedin.com/company/stn-...
...more
54min
December 18, 2018How to Succeed at Branded Content with Dana Droppo
Dana Droppo has seen and done it all. She has been a blogger, marketer, producer and a creative director. She's worked at Super Deluxe, Complex and is now VP, Creative Director Brand Partnerships at Billboard. If you want to know what it takes be an expert in all things content, Dana's got you covered.

On this episode, we talked with Dana about what it takes to consistently produce high level branded content and what brands should be doing to provide value to their followers as well as their sponsors.

FOLLOW THE GUEST, Dana Droppo

LinkedIn:Dana Droppo

IG: @DanaDroppo

Twitter: @DanaDroppo

FOLLOW THE HOST, David Brickley:

Twitter: https://twitter.com/DavidjBrickley

Instagram: https://www.instagram.com/davidjbrick...

YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw

LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:

Twitter: https://twitter.com/BizOfSocial

Instagram: https://www.instagram.com/bizofsocial/

FOLLOW STN DIGITAL:

Facebook: https://www.facebook.com/STNDigital/

Instagram: https://www.instagram.com/stndigital/

Twitter: https://twitter.com/STNDigital

LinkedIn: https://www.linkedin.com/company/stn-...

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com
...more
1h 2min
November 06, 2018 Why You Should Have a Startup Mentality in Social Media with Ken Gibbs, Jr.
Ken Gibbs, Jr. is the Vice President of Digital Video and Social Content at BET Networks. He has over 15+ years of experience in the digital industry and has worked with Essence Magazine, MTV Networks, and TheLoop21.com. For the last 6 years he's been with BET overseeing their social media strategy across all their platforms.

On this episode, Ken takes us on a tour of his role and experience at BET and why being flexible with your social strategy is extremely important. We talk about his core beliefs at BET, how to maximize social distribution, and the mistakes brands are making.

FOLLOW THE GUEST, Ken Gibbs, Jr.:

LinkedIn: https://www.linkedin.com/in/kengibbsjr/

FOLLOW THE HOST, David Brickley:

Twitter: https://twitter.com/DavidjBrickley

Instagram: https://www.instagram.com/davidjbrickley/

YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw

LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:

Twitter: https://twitter.com/BizOfSocial

Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production

STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.

https://stndigital.com

FOLLOW STN DIGITAL:

Facebook: https://www.facebook.com/STNDigital/

Instagram: https://www.instagram.com/stndigital/
...more
43min
October 17, 2018 Taking Risks When Running A Conservative Brand with Tina Lloyd
Tina Lloyd, a pioneer of the industry, is the Director of Content Strategy at GolfNow. Prior to that, she was the Director of Social Media for Golf Channel. Her career mission is to connect and grow the game of golf through social media and second screen experiences.

On this episode, Tina breaks down her role and new products in the golf space. She dives into how she approaches marketing, her core beliefs when it comes to social platforms, and how she markets to their different audiences.

FOLLOW THE GUEST, Tina Lloyd:

LinkedIn: https://www.linkedin.com/in/tinamillerlloyd/

Twitter: https://twitter.com/tinamillerlloyd

FOLLOW THE HOST, David Brickley:

Twitter: https://twitter.com/DavidjBrickley

Instagram: https://www.instagram.com/davidjbrickley/

YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw

LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:

Twitter: https://twitter.com/BizOfSocial

Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production

STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.

https://stndigital.com

FOLLOW STN DIGITAL:

Facebook: https://www.facebook.com/STNDigital/

Instagram: https://www.instagram.com/stndigital/
...more
50min
October 09, 2018 How the Chicago Bears are Revolutionizing Social with Jen Tulicki
Jen Tulicki is the Director of Social Media at the Chicago Bears. Her deep understanding of the social media world started when she was the Team Leader at Target and later transitioned to their Social Communities Specialist.

On this episode, Jen digs into the social strategy behind the content at the Chicago Bears and how they communicate with their avid fanbase.

FOLLOW THE GUEST, Jen Tulicki:

LinkedIn: https://www.linkedin.com/in/jentulicki/

Twitter: https://twitter.com/kindafunnygirl?lang=en

FOLLOW THE HOST, David Brickley:

Twitter: https://twitter.com/DavidjBrickley

Instagram: https://www.instagram.com/davidjbrickley/

YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw

LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:

Twitter: https://twitter.com/BizOfSocial

Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production

STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.

https://stndigital.com

FOLLOW STN DIGITAL:

Facebook: https://www.facebook.com/STNDigital/

Instagram: https://www.instagram.com/stndigital/
...more
49min
September 25, 2018 How NBC Sports Attacks Social Media with Lyndsay Signor
Lyndsay Signor is the Vice President of Consumer Engagement at NBC Sports Group. She leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration, and also oversees the social strategy for all properties within NBC Sports and NBC Olympics. AKA she does it all.

On this episode, we dig into the nuts and bolts of Lyndsay's marketing strategy, what her day-to-day involves as the Vice President of a major company, and her thoughts on the ever-changing sports industry.

FOLLOW THE GUEST, Lyndsay Signor:

LinkedIn: https://www.linkedin.com/in/lyndsay-signor-48874a4/

Twitter: https://twitter.com/LyndsaySignor

FOLLOW THE HOST, David Brickley:

Twitter: https://twitter.com/DavidjBrickley

Instagram: https://www.instagram.com/davidjbrickley/

YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw

LinkedIn: https://www.linkedin.com/in/brickley/

FOLLOW THE SHOW:

Twitter: https://twitter.com/BizOfSocial

Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production

STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.

https://stndigital.com

FOLLOW STN DIGITAL:

Facebook: https://www.facebook.com/STNDigital/

Instagram: https://www.instagram.com/stndigital/
...more
59min

FAQs about Business Of Social:

How many episodes does Business Of Social have?

The podcast currently has 98 episodes available.