What does it take to build a business for 30 years, exit on your own terms, and still have something meaningful left to give? Gordon Bernhardt breaks down the four C's of lasting success and the six-word story that guided every decision he ever made.

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Podcast Guest Profits Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://go.jenduplessis.com/podcast-guest-profits-masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Get to know Gordon Bernhardt

He founded Bernhardt Wealth Management in 1994 after spending seven years as a CPA and two years in the financial services industry. He joined Modera Wealth Management in 2022.

Gordon is the author of the “Profiles in Success: Inspiration from Executive Leaders” book series to expand the influence of outstanding leaders while inspiring the next generation of leaders. He is also the author of “Buen Camino: What a Hike through Spain Taught Me about Investing and Life.”

Gordon received his B.S. in Commerce from the University of Virginia’s McIntire School of Commerce (1985). He is a CERTIFIED FINANCIAL PLANNER™ professional and a Registered Financial Advisor with the National Association of Personal Financial Advisors (NAPFA).

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What if your words could make you a millionaire? In this episode of Business on the Vine, Lady Jen sits down with media strategist and bestselling author Aurora Winter to unpack the seven proven ways thought leaders turn their message into a 7-figure business. Plus, Aurora drops a truth bomb every entrepreneur needs to hear: if you're not making enough profit, you're not solving a big enough problem.

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Podcast Guest Profits Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://go.jenduplessis.com/podcast-guest-profits-masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

_______________________

Get to know Aurora Winter

Connect with Aurora

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What happens when a layoff becomes a launchpad? Marketing strategist Kelly Schuknecht shares how two years of quiet dreaming led to a thriving thought leadership agency — and what it really takes to build a business with vision, not just hustle. If you're ready to stop being busy and start being intentional, this conversation is your sign.

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Podcast Guest Profits Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://go.jenduplessis.com/podcast-guest-profits-masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Get to know Kelly Schuknecht

Kelly Schuknecht is a marketing strategist and thought leadership expert with nearly two decades of experience helping entrepreneurs and professionals elevate their brands. Kelly is the founder of Two Mile High Marketing, where she works with businesses to refine their messaging, grow their visibility, and create impactful marketing strategies. She’s also the host of Beyond the Bestseller, a podcast that empowers women to share their stories and build thriving platforms. Kelly is passionate about empowering women in leadership, advocating for remote work, and helping others find clarity and confidence in their professional journeys.

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What if you stopped waiting to be discovered and started owning your spotlight? Dr. Barrett Matthews — "The Media Boss" — joins Lady Jen Du Plessis at Bluemont Vineyard to break down how entrepreneurs can build their own media empire, monetize their presence, and use AI to stay ahead of the competition.

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Podcast Guest Profits Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://go.jenduplessis.com/podcast-guest-profits-masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Get to know Dr. Barrett Matthews

Dr. Barrett Matthews is the visionary behind Media Boss Pro, a media powerhouse that elevates brands, captivates audiences, and boosts visibility. With a background in media production and a trailblazing spirit, Dr. Matthews revolutionizes media presence. As Assistant Director for WUSA-TV, the top news station in Washington, DC, he honed his skills and delivered compelling stories. He further expanded his expertise as a Production Assistant and Researcher for CBS Sports, capturing the essence of thrilling athletic events with precision and artistry. Dr. Matthews empowers others as a Host and Executive Producer for renowned shows like the BlackCEO Morning Show and Revenue Radio. Through these platforms, he amplifies the success of entrepreneurs and industry leaders. In the digital realm, Dr. Matthews hosts the Productive Podcaster and Media Boss Podcast, sharing knowledge and inspiring aspiring media professionals and entrepreneurs. Founder of Media Boss Pro, Dr. Matthews brings unparalleled creativity and expertise to businesses and individuals, elevating brands and unlocking opportunities. He is on a mission to turn retired & current CEOs into ‘Industry Icons’ by using media. His achievements include the United States Presidential Lifetime Achievement Award, an Honorary Doctorate in Humanities and being named a World Civility Ambassador and Distinguished Leader Honoree. He received the Diplomacy Leadership Award and became a Royal Advisor Development King at large Okogyeman Obremponnsu Kobina Amissah I in Ekumfi Kuotukwa Ghana, West Africa. He was dubbed by the king as the Royal Visionary For Global Media. His most recent recognition was receiving a 2023 United States Presidential Lifetime Achievement Award. With Dr. Barrett Matthews and Media Boss Pro, your media needs are expertly handled, unlocking your brand's full potential and embracing boundless success.

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What happens when a kid with nothing but grit and a love for reptiles refuses to quit? Jay Brewer — orphaned at a young age, broke for decades, and "all in" on his passion — built a world-renowned zoo, bred snakes never seen before in history, and amassed 80 million followers. His story isn't just about animals; it's a masterclass in resilience, calculated risk, and what it really means to never give up on your dreams.

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YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@LadyJenDuPlessis⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Podcast Guest Profits Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://go.jenduplessis.com/podcast-guest-profits-masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

_______________________

Get to know Jay Brewer

Jay Brewer is the founder and owner of The Reptile Zoo in Fountain Valley, California, a world-renowned destination featuring an extensive collection of reptiles, including snakes, alligators, lizards, tortoises, and many other fascinating exotic animals. With more than 30 years of experience in the reptile industry, Jay has built a career defined by passion, perseverance, and remarkable breakthroughs. Although he struggled in traditional schooling and eventually dropped out, his deep love for animals fueled a lifelong commitment to learning, growth, and hands-on education. This dedication became the foundation for the successful reptile business he leads today.

Beyond running The Reptile Zoo, Jay Brewer is a sought-after animal expert, entrepreneur, and motivational speaker. He has delivered engaging presentations at past speaking events, sharing valuable insights on animal care, reptile conservation, business development, and overcoming adversity. Known for his energy and authenticity, Jay captivates audiences with real-world stories from the reptile world and his personal journey as a self-made business owner.

Jay is available for speaking engagements, conferences, and educational events, where he inspires others through his unique expertise and powerful message about resilience, curiosity, and following ones passion. His entrepreneurial drive and dedication to animals continue to shape The Reptile Zoo and its mission, and he looks forward to sharing his experience and motivational storytelling with new audiences.

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What if the secret to achieving your biggest goals was hiding in just 12 minutes of your day? Jennifer Takagi, the 12-Minute Success Coach, joins Lady Jen Du Plessis to share how she turned a surprise government layoff into a thriving coaching business — and how breaking your dreams into bite-sized increments can change everything. If you've ever felt too overwhelmed to take that first step, this one's for you.

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Host Lady Jen Du Plessis sits down with Craig Aycock, a seasoned entrepreneur who has built a thriving construction business entirely on referrals over 15 years — and is now boldly pivoting to pursue his lifelong passion for voiceover work. Craig shares candid insights on managing subcontractors, finding the balance between passion and profit, and what it really means to bet on yourself when starting over from scratch.

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Connect and Schedule a Strategy call at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://supportfromjen.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@LadyJenDuPlessis⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Podcast Guest Profits Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://go.jenduplessis.com/podcast-guest-profits-masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Get to know Craig Aycock

When it’s time for your voice over project to face the music, Craig Aycock is ready to jump to center-stage to belt out an electrifying solo performance. As Your Rock Star VO, Craig’s many years as a guitarist on-tour and in-session will strike a power chord with your next commercial or narration script!

Connect with Craig

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Dame Dr. Shatira Wilks joins host Lady Jen Du Plessis at Stone Tower Vineyards for a candid conversation about building a thriving franchise empire from the inside out. As one of the few African American female franchisors in the country, Dame Dr. Shatira shares the mindset principles, hard-won business lessons, and community-first philosophy that have fueled her success with Chicago Chicken Shack. From accepting EBT cards in underserved communities to feeding 500–1,000 families a month for free, she proves that purpose-driven leadership is the ultimate business strategy.

Connect with Lady Jen

Connect and Schedule a Strategy call at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://supportfromjen.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@LadyJenDuPlessis⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Podcast Guest Profits Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://go.jenduplessis.com/podcast-guest-profits-masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Get to know Dame Dr. Shatira Wilks

As a serial entrepreneur, Dame Dr. Shatira has carved an extraordinary path through the business world. Transitioning from a career at the U.S. Post Office to a full-time pursuit of entrepreneurship, Shatira's journey has been marked by remarkable achievements and groundbreaking ventures that have garnered national and international recognition.

Beginning as a sought-after National Handbag Designer, Shatira's creations graced the pages of prestigious publications such as Ebony, Instyle, and the list goes on. while also captivating audiences through television and radio broadcasts nationwide. Her innovative designs ultimately propelled her into becoming a U.S. Importer/Exporter, where she established herself as a trailblazing female in Illinois, working relentlessly to gain approval for her Eel skin Leather Handbags with the U.S. Fish and Wildlife and various U.S. Custom Ports, once that was approved, she did her own brokerage as one of three licensed women in the State of Illinois, and the only African American women, as she went on to sell her products nationwide, which resulted in over $6 million worth of free advertising.

Continuing to expand her entrepreneurial portfolio, Shatira ventured into the realm of multi-unit franchise ownership, acquiring 6 locations of a national brand becoming a Franchisee, Simultaneously, she Opened Diva Dolls International, the first licensed Plastic Surgery Recovery Home in Santo Domingo, Dominican Republic and for seven years, her establishment aided over 5000 women worldwide, helping women through their medical procedures, and helping to rescue women from Sex trafficking earning her the status of a legend in the Dominican Republic, per many of her clients.

Shatira's unwavering commitment to uplifting others extends to her role as a Franchisor, where she launched Chicago's Chicken Shacks as an approved licensed brand to operate across the United States, exemplifying her hard work and vision within the franchise industry. Ever focused on catalyzing growth and fostering possibilities, she has evolved into a revered public speaker and philanthropist, extending charitable support to shelters, children, animals, and simply individuals in need. Shatira is also the first and only recipient to receive The International Women of the Year award, hosted by NowHonors live in Las Vegas. She is also a recipient of The United States Presidential Lifetime Achievement Award, due her Philanthropy and Leadership. That's not it, research shows there are only 3% of African American Female Franchisors across the United States and 20% to 30% of women Franchisors globally and Shatira is in the 3%.

Shatira has also been awared the "LEGACY BUILDER FRANCHISOR OF THE YEAR AWARD" from the Women of Heart foundation, known as "The Oscar for Womantarians" in London due to her outstanding performance as the creator and franchisor of Chicago's Chicken Shack®. It's not over, Shatira has also been awarded the TRAILBLAZER FOUNDER OF THE YEAR AWARD 2025.

Acknowledged as Dame Dr. Shatira following the conferral of an Honorary Doctorate Degree, her dedication to creating transformative experiences has positioned her as a Knighted member of The Royal and Sovereign House of Cappadocia under The Royal Order of Constantine The Great and St. Helen, as she was Knighted by your highness Prince Rafael Andujar a decent to Constantine the Great. Embodying a spirit of selfless service and boundless compassion, Dame Dr. Shatira exemplifies a life lived with intention, as she continues impacting other's lives with an open heart and unwavering generosity.

Connect with Dr. Shatira

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In this episode of Business on the Vine, host Lady Jen Du Plessis sits down with Brandon Moon, COO and Strategic Partner at TD Pine Advisors, to unpack how founder-led businesses can scale with clarity and structure — without the owner becoming the bottleneck. Brandon shares hard-won lessons from growing a family manufacturing business, making strategic acquisitions, and building operations that create long-term value without burning out the people at the top.

Connect with Lady Jen

Connect and Schedule a Strategy call at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://supportfromjen.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@LadyJenDuPlessis⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Gifts:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://ladyjenduplessis.com/gifts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Podcast Guest Profits Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://go.jenduplessis.com/podcast-guest-profits-masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠

_______________________

Get to know Brandon Moon

Brandon Moon is a strategic operator with a proven track record of helping founder-led businesses scale with clarity, structure, and sustainable momentum. As the co-founder and COO of TD Pine Advisors, he specializes in bridging vision and execution guiding clients through operational upgrades, team alignment, and enterprise value growth.

With a background spanning family-business scalability, leadership development, and organizational change, Brandon brings a grounded, results-first perspective to business growth. His approach  is relationship focused ensuring that every business is built to rise and every founder has the clarity they need to lead.

Known for his coffee-fueled insights, Brandon is also the voice behind Coffee with My TD Pine Advisor, where he answers real questions from real business owners who are ready to scale, sell, or simply stabilize.

Connect with Brandon

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In this episode of Business on the Vine, host Jen Du Plessis sits down with longtime friend and custom home builder Francisca Alonso to trace her remarkable journey from designing a neighbor's backyard deck to running a full-service architecture, construction, and real estate firm. Over a glass of wine at Barrel Oak Winery, Francisca shares the mindset shifts, hiring lessons, and growth strategies that have kept her business thriving for over two decades.

Connect with Lady Jen

Connect and Schedule a Strategy call at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://supportfromjen.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@LadyJenDuPlessis⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Gifts:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://ladyjenduplessis.com/gifts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Podcast Guest Profits Masterclass: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://go.jenduplessis.com/podcast-guest-profits-masterclass⁠⁠⁠⁠⁠⁠⁠⁠

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Get to know Francisca Alonso

Connect with Francisca

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