Business Owner Growth

http://apmasterycoach.com/myguidedtour/ 

If you're trying to sell your product and services strictly online, you can sell $1 - $97 products and services for a while.   

But when you want to sell $1000 - $25,000 products and services, you have to get your ideal prospects offline.   

Here's how I do it.

www.APMasteryCoach.com 

This presentation will help you learn how to establish a market dominating position for your business. The majority of small businesses are established in response to market demand for a product or service.   

Many build their businesses by serving that demand and enjoy growing profits without putting much effort into long-term planning or marketing.  However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road?   

How do you keep your offering fresh while growing and maintaining your client base?   

The answer, Innovate your business and offer extraordinary value by creating a “market dominating position.” Consider this.  Every choice you make when buying a product or a service represents a point of differentiation between one company and their competitors. These differences, whether subtle or distinct, determine which customers will buy what they sell.

I know you don't realize it yet, but you've been marketing to less than 1% of all prospects you could be adding value to over the course of the next 12 months and beyond.   

First I want to say, none of this is your fault. It's just what you've been taught. The good news is, together we can change that.   

I may be able to evaluate your marketing and provide some valuable feedback that will allow you to triple your marketing efforts.   

Are you ready?  Book a 15-30 minute call with me: https://WallyCarmichael.as.me/discovery 

Let's do this.

You've heard it before, I'm sure. "Niche your business until it hurts."   

I completely disagree with that statement as it stands.   

You can, and should continue serving all the people who need and want your services.   Rather you're a Chiropractor, Contractor, Psychologist, App Developer or Family Practice Clinic owner. You have various services to offer.   

To niche down means to not offer all of your skills to those who need and want them.   

Now, I will say, to focus on 1-3 disciplines is a smart thing to do as you're ramping up your business. Many businesses do very well with 1-3 options.    None the less. Rather you have 1-3 options or 5-9 options. Where niching is vital, is in your marketing.   

Your marketing must talk to just one of your options at a time.   If you try to be all things to all people, in your marketing, you will be nothing to anyone.   

Get more: http://apmasterycoach.com/

You've heard the saying "Niche until it hurts." Well if you haven't, you have now. And while finding your niche and being fully dialed into who you serve is good advice, that applies times 100 when it comes to your marketing. 

If your marketing is talking to everyone, you are talking to no one. And you're wasting valuable time and money. 

It does not matter if your spending time on social media marketing and looking for organic reach, or if you're paying for Facebook ads, LinkedIn ads or google ads. You absolutely must niche down your marketing.

Learn more about about Supna and WeGoKids at:

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Request access to our Business Owner Growth Facebook Group - https://www.facebook.com/groups/businessownergrowth/

When you Grow, your business Grows.

Request access to our Business Owner Growth Facebook Group - https://www.facebook.com/groups/businessownergrowth/

For you Business Owners who are Marketing, paid and organic...  

Why do you insist on not connecting with 99% of your prospects?  

Of the 1% you are marketing to, they are also looking at your competition. So, you may end up doing business with just 20% of that 1%, - at best.  

Let me explain...  

Conversions are Leads turned into paying customers. That sounds obvious. But too many business owners are just looking for clicks, likes, follows, hearts and other vanity metrics.

Get a Guided Tour or the Abundance and Prosperity eLearning System

http://apmasterycoach.com/guidedtour

Do you currently have any established Joint Venture partnerships? 

JV’s involve two or more businesses that decide to form a partnership to share markets or endorse a specific product or service to their customer base… usually under a revenue share arrangement. The key to creating successful joint ventures is to find partners who service the exact same type of clients that need or want what you sell.

Let me give you an example and I’ll use one we are both familiar with… a florist. One of the most financially lucrative product lines for a florist is providing flowers for weddings. The average floral bill for a wedding often exceeds $3,000. But what we discovered about florists is they fall into what we refer to as an “event chain.” An event chain simply refers to a series of businesses that customers purchase from in a specific sequence.

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Book your 15 minute Discovery Call with me: https://moapodcastsession.as.me/discovery 

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Request access to our Closed FB group https://www.facebook.com/groups/APBusinessMastery/ 

I need strategies to increase leads, convert those leads and earn more revenue and profits. What does my mindset have to do with business?  

In short...  

EVERYTHING!  

Get visual content: https://youtu.be/0Dhc4AB99ls

Request access to our Abundance and Prosperity Business Mastery Facebook Group - https://www.facebook.com/groups/APBus... 

Like our fan page: https://www.facebook.com/APMastery/

My middle son, D2 of 3, has great entrepreneur intentions and ideas. He's always coming up with great ideas for a business, product or service. 

Last week, after sharing another great idea with me, I asked him if he had thought about marketing, legal issues, capital, supply and demand, production costs, raw material, income statements, and multiple other aspects of this great business idea. 

I considered it for a few minutes and then said...

"Dad, you have all of this information about business, life and marketing strategies. You're always helping other businesses in various ways. Why don't you start your own business?"

After reminding him of the businesses I have started in the past. I also shared with D2, my passion is in the strategy. 

I truly enjoy studying and coaching business, marketing and life strategies. It makes me very good at what I do. 

Electricians, Plumbers, Chiropractors, Closet Organizers and Contractors such as HVAC and Remodelers are great at what they do. Those who started their own business in these fields, need someone like me to constantly innovate their business and crush their competition. 

This episode of Abundance and Prosperity Business Mastery dives deeper into our conversation. 

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Resources mentioned in this episode. 

- The Best Social Media Marketing course ever created - http://menofabundance.com/smm/

- Like the Abundance and Prosperity Mastery Facebook fan page - https://www.facebook.com/APMastery/