Business Owner Growth

Everything you've ever learned about generating leads and growing your business is wrong. Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong.

What I will do in this short presentation (video series) is teach you a system for marketing your business... to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you... at anytime, anywhere or at any price. 

For example, let's say you're a chiropractor and you've just spent  more than $10,000 on radio advertising. You spent an entire weekend with an audio crew in your office interviewing your staff, explaining your facility... and getting the entire production just right for prime time over the airwaves. And after all that work, effort and expense...  you ran the ads for several weeks...  your phone only rang 15 times... and those ads  resulted in producing just one single patient at $1,900.  How would you feel after investing $10,000 and winding up with a net loss of $8,100 you will never get back... not to mention all the time, effort and energy you wasted? But let me ask you this.

What if you could take just $1300 of that marketing budget and --  just by changing what your radio ad says...  instead of getting just 15 calls resulting in only one sale...  you could generate 137 calls...  close 37 of those calls into brand new paying patients...  each worth an average of $2500...  and you pocket a cool $92,500 for your trouble?  That's what's called getting more results... making more money... for the same time, the same money... and the same effort spent.

What if we could systematically do this for you?

Let me show you how to leverage what you're already doing... and how you too can get those exact same results for your business... just by changing the way you do all of your marketing and advertising. And I'm not talking about radical changes.  Just simple, common sense changes that enable you to exponentially leverage your marketing's results. That $10,000 marketing budget the chiropractor was spending remained the same whether they were getting 15 calls or 137 calls.  And I'm going to share with you EXACTLY how you can accomplish these same results with your marketing... and in the process, dominate your entire industry.

In this short presentation, I'm going to teach you how to achieve massive leverage with your marketing, meaning simply that  you'll make more money for the same time, the same money, and the same effort you're expending right now.  Why will this enable you to dominate your local market?  Simple... most businesses simply don't know how to do this.  They don't understand the tremendous untapped potential that lies within their marketing.  Most businesses today spend some money on marketing and advertising...  and then decide that whatever results they get from that marketing is probably about as good as it's going to get. They realize that their results can fluctuate up and down, but they never imagine that results like the chiropractor... where they got 137 calls instead of 15... is even remotely possible.

Join our Facebook Group: https://www.facebook.com/groups/APBusinessMastery/

YouTube Presentation: https://www.youtube.com/channel/UC_uORQ9HEc6jyvU7iGiGDkw?view_as=subscriber

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Download your copy of my book: No BS Business Breakthrough

http://menofabundance.com/nobsbb/

Most companies view marketing as a competitive sport, and gear their ads, brochures, and websites to convince prospects that they're the best choice in a sea of competitors. Differentiation, innovation, and uniqueness are viewed as the key to marketing and advertising success. And rightfully so.

Yet in many cases, your true competitors are actually NOT other companies at all. Instead, the real marketing challenge is to convince prospects that they need what you're selling in the first place… or in the case of window washing, to overcome their pre-conceived objections that are keeping them from buying your product or service from anyone.

Look at the window washing flyers below. The first flyer extols all the wonderful advantages of doing business with this particular company instead of their competitors will likely fall on deaf ears. That's because very few people who are looking at a window washing ad (hanging on their front door, in a magazine ad, a letter or postcard in their mailbox, etc.) are even considering hiring a window washer right now. Advantages relative to other competitors are irrelevant.

The fact is, very few people have ever said to themselves, "man, we sure got taken advantage of by that last window washing company we used. If only we knew how to choose the right company." Now that might be true for auto repair, remodeling or moving companies… but not for window washing. Ask the owner of a window washing company what percentage of people actually hire window washing companies versus just letting them stay dirty or doing it themselves, and they will tell you it's around 2% to 3%.

The more important question then is: why would people NOT hire a window washing company? The main reason (as you might expect), is they think it simply costs a lot of money to have the service performed. So what do you think might happen if these window washing owners actually innovated their business in the area of pricing?

How about putting customers on an easy payment plan where the window washer comes out and washes the customer's windows 4 times per year but breaks the payments into 12 easy equal monthly payments? The resulting headline (see second ad below) hits this objection on the head.

See how this works so much better?

I know it might not sound like a big deal to you, but if you're trying to convince people that you're better than your competitors when they've already decided they don't want to buy from any of you, then you're going to lose.

If you want to cut the line of success, I invite you to take a Test Drive to our eLearning System. 

Go to MenOfAbundance.com/MDP 

During the test drive, you will get access to the strategy that will set you apart from your competition. 

So go to MenofAbundance.com/MDP right now. I will see you there. 

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Download your copy of my book: No BS Business Breakthrough

http://menofabundance.com/nobsbb/

While I was traveling from Florida to Arizona, I drove through Florida, Alabama, Mississippi, Louisiana, Texas, New Mexico and Arizona I got the chance to listen to and see all the ads and marketing for all the various businesses along the way. 

Just about every industry was represented. Lawyers, Pool companies, Landscapers, Realtors, various retailers, Restaurants, Chiropractors and many others. 

I know for a fact, I could greatly improve 100% of their marketing with just a few tweaks. In fact, I already have templates for many of them. Because myself and other business strategists in my my network have already done so. 

In this episode, I'm going to share with you a common theme I saw and heard over and over. 

I will tell why it's not effective. 

And I will share with you what to do about it. 

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Get access to my eLearning System and get access to the videos and workbook I mentioned on the show. 

Set yourself apart from your competition and relieve Business related Stress.

http://menofabundance.com/mdp/

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Download your copy of my book: No BS Business Breakthrough

http://menofabundance.com/nobsbb/

Why do five out of six new businesses fail within the first few years?

After working with business owners for the past two years, and on my own businesses over the past 10 years, I can unequivocally say that I know.

Nearly every business owner I work with shares three common challenges that limit their growth; ineffective marketing, no sales process, and inadequately trained employees.

Small improvements in each of these areas will create exponential growth. You might be thinking….no way, too simple. You would be wrong.    

I’ll keep this short and start with marketing.

Do you ever receive Valpac adds in the mail? How often do you rush in to rip the envelop open and begin calling every single advertiser?

Well, I do, because they are all potential clients. But I’ll bet you don’t.

I have NEVER seen a Valpac add that truly distinguishes a business from its competitors. Pretty pictures, free estimates, jargon, platitudes, and all the other drearily common tools.

Here’s how I evaluate such marketing and how you can evaluate your marketing right now.

I use a three-question test to assess a business’s marketing messages. My examples are actual marketing messages from real businesses. The first is what I call The Well I Hope So Test. “We fix it right, the first time!”  If I were looking for a plumber and I saw that message I would say, “well I hope so!”

I call the second the Who Else Can Say That Test. “We provide a professional paint job that is guaranteed for 10 years.” Any other painter can and does say that.

Read, watch, or listen to any advertisement. I seriously doubt that you will find a single ad that another competitor can’t replicate.

Finally, there is the Scratch Out Write In Test. Take a piece of ad copy, scratch out the business name, and put another business’s name in its place. I can promise you that nine times out of ten it will work just as poorly for the second business. There is no originality in most of business marketing.

The first step in fixing this challenge is to speak to those who need your product or service. I mean clearly, loudly, and frequently speak to their heart’s desire. Would you like a simple example? OK. Here is one.

Say, you’re a day care provider and the parents are either single parents or dual working couples. Throughout the day they either miss their child or are concerned about how they are doing. One of our clients added a video camera system throughout their Center. Every parent could open their app and quickly find their child!

What would their mailer say? “Hey mom’s and dad’s. Do you wonder how your child is doing in Day Care? At Kids PhD University you can open our app and see them all day, every day. Come take a look and see why our parents never worry about their kids.”

Do you think their business grew?

The only problem they now have is that there is a growing waiting list.

It's time for you to go grab your marketing and use these three questions to evaluate the effectiveness of your marketing. And by effective I mean actually make you money. 

Create your Market Dominating Position (MDP) and Message. Watch the video below or visit MenOfAbundance.com/MDP to get access to the 2 part video series and downloadable workbooks. 

Be Abundant in your Actions today - Pay it Forward. 

Request access to our closed Facebook Group

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Download your copy of No BS Business Breakthrough

I know you're amazing at what you do in your business as a chiropractor, dog walker, closet organizer, contractor etc. The problem I see much too often is few business owners have equally mastered business, marketing and life strategies. 

Today's episode is simply a quick introduction about what's to come. 

Following episodes will include strategies and thought processes you will be able to implement in your life and business to realize the results you feel you've been missing. 

I'm Wally Carmichael and I'm excited you're here. 

Take a test drive of my eLearning System

www.MenOfAbundance.com/MDP

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Download my latest eBook 

"Risk Reversal - Eliminate the reason your customers have not done business with you, yet."

www.MenOfAbundance.com/rr 

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www.APMasteryCoach.com