Business Owners Only

Our guest is the Regional Manager for James Hardie Building Products and he helps businesses (especially contractors) grow. The top 5 takeaways from this episode: (1) The two biggest obstacles small business owners face (and what to do about it); (2) How to separate yourselves from your competition (even if you have a lot of competition); (3) How to be an owner in your business instead of owning a job; (4) The key to driving growth in your business; (5) How to develop systems so your team can predictably generate sales

Our expert guest is Chris Goegan - a marketing expert who helps businesses get more leads. Here's the top 5 takeaways: (1) The only three functions of a business; (2) Three simple systems to generate leads; (3) Do this first before you start getting leads; (4) How to differentiate your business from your competitors; (5) The number one thing you need in place to grow your business.

We've invited Matt Rouse, a marketing expert, to talk about how business owners can market their business better. This episode is packed with tons of marketing advice. Matt explains the big secret to email marketing as well as dives into how to do a 'customer experience map' so you can put yourselves in the shoes of your customers (so you can market to them better).

As an ecommerce business owner, you know the vital role SEO plays in bringing prospective customers to your site. But, says Megan Clarke, too many entrepreneurs find it intimidating… or are misinformed about what an effective strategy looks like. They might spend a lot of money on SEO help… without much to show for it. But, with 270,000 ecommerce sites in the U.S. alone, you can’t ignore this essential element of your marketing.

Amazon is a great platform for your eCommerce business, says Dillon Carter of Vendrive. But it’s definitely not without its pitfalls. Dillon shares many of the unexpected – but all too real – obstacles to successful selling on Amazon… and how to overcome them. He says with the right data, a focused mindset, and some basic business knowledge, anybody can easily scale up their Amazon selling.

Scott Scharf, of eCommerce-focused bookkeeping service Catching Clouds, has seen too many entrepreneurs with no idea how to track the success or impending failure of their business. It’s all about monitoring the right metrics and numbers – and then being able to figure out when and how to take action.

Too many ecommerce businesses depend on one marketing channel for a majority of their traffic… and the resulting sales and revenue. That, says Dylan Kelley, founder of Wavebreak.co, is a recipe for disaster. Dylan specializes in helping entrepreneurs get more sales from the traffic they already have – and not spend more money on expensive ads to get new leads.

Building an eCommerc business can be complex, especially with all the fancy marketing strategies out there. But if you don’t have a solid basic foundation, you’ll never really realize the full potential of your business, says Bart Mroz of eCommerce consulting firm SUMO Heavy. What does Bart look at first when working with a business?

You start a business. You work your butt off, alone, to grow and get profitable. But at some point, says Nathan Hirsch, founder of Freeeup.com, you have to make that first hire. And that, says Nathan, is where many entrepreneurs go wrong. Instead of freeing up their time, they’re busier than ever working in their business instead of on it.

Are you so caught up in the day to day of your business that you don’t have time to look closely at your marketing strategy? Could key changes boost conversions… increase traffic…grow sales… exponentially? Get out of the weeds, says Stephen Carl, founder of digital strategy firm Needle Movement. It’s time to take the time to examine your marketing strategy, especially the digital marketing strategy which faces the challenge of ever-changing channels and best practices.