Business

Adam Lavelle, Chief Strategy Officer of iCrossing and Chris McCarthy, Director of Strategy, Technology, and Business Operations of Markinekt, discuss the newest trends in digital marketing, search engines, mobile media, social marketing and how students can best prepare themselves for the direct and interactive marketing profession.

Kelly O'Brien, adjunct faculty member of the Marketing Department, Zicklin School of Business, moderates the event.

The event takes place on November 1, 2007, at the Newman Conference Center, Room 763.

[Part I -- 35 min.]

Presentation by Adam Lavelle, Chief Strategy Officer of iCrossing

[Part II -- 38 min.]

Presentation by Chris McCarthy, Director of Strategy, Technology, and Business Operations of Markinekt; and Q & A

Adam Lavelle, Chief Strategy Officer of iCrossing and Chris McCarthy, Director of Strategy, Technology, and Business Operations of Markinekt, discuss the newest trends in digital marketing, search engines, mobile media, social marketing and how students can best prepare themselves for the direct and interactive marketing profession.

Kelly O'Brien, adjunct faculty member of the Marketing Department, Zicklin School of Business, moderates the event.

The event takes place on November 1, 2007, at the Newman Conference Center, Room 763.

[Part I -- 35 min.]

Presentation by Adam Lavelle, Chief Strategy Officer of iCrossing

[Part II -- 38 min.]

Presentation by Chris McCarthy, Director of Strategy, Technology, and Business Operations of Markinekt; and Q & A

Hugh Panero, President and Chief Executive Officer of XM Satellite Radio talks about leadership and ethics as part of the Zicklin's Graduate Leadership Speaker Series.

The event takes place on October 10, 2007 at the Baruch Vertical Campus, Room 14-220.

[Part I -- 42 min.]

Speech by Hugh Panero

[Part II -- 30 min.]

Q & A

Hugh Panero, President and Chief Executive Officer of XM Satellite Radio talks about leadership and ethics as part of the Zicklin's Graduate Leadership Speaker Series.

The event takes place on October 10, 2007 at the Baruch Vertical Campus, Room 14-220.

[Part I -- 42 min.]

Speech by Hugh Panero

[Part II -- 30 min.]

Q & A

Panelists talk about the current financial crisis at "The Financial Crisis: Rolling With The Punches" panel discussion. Terry Martell, the Saxe distinguished professor of finance, moderates the discussion and begins the event by advising students to stay confident.

Professor Ozgur Demirtas, associate professor of finance at Baruch, summarizes the sequence of events that led to both the mortgage sub prime crisis and credit crisis. David Shulman, member of Executives on Campus, compares the Great Depression of the 1930s to today's recession. Dr. Lisa Orbe-Austin, a career counselor at the Starr Career Development Center, talks about what students should and should not do during these hard times. Alfredo Torres (Baruch 03'), branch manager at Citibank, talks about roles outside of the traditional Wall Street jobs, and how these jobs can be rewarding both personally and monetarily .

The event begins with opening remarks from Dr. Corlisse Thomas Assistant, Vice President for Student Affairs & Enrollment Management. Professor Phyllis Zadra, associate dean of the Zicklin School of Business, makes the welcoming remarks.

The event takes place on November 11, 2008, at the Baruch College Vertical Campus, Room 1-107.

[Part I -- 50 min.]

[Part II -- 43 min.]

Panelists talk about the current financial crisis at "The Financial Crisis: Rolling With The Punches" panel discussion. Terry Martell, the Saxe distinguished professor of finance, moderates the discussion and begins the event by advising students to stay confident.

Professor Ozgur Demirtas, associate professor of finance at Baruch, summarizes the sequence of events that led to both the mortgage sub prime crisis and credit crisis. David Shulman, member of Executives on Campus, compares the Great Depression of the 1930s to today's recession. Dr. Lisa Orbe-Austin, a career counselor at the Starr Career Development Center, talks about what students should and should not do during these hard times. Alfredo Torres (Baruch 03'), branch manager at Citibank, talks about roles outside of the traditional Wall Street jobs, and how these jobs can be rewarding both personally and monetarily .

The event begins with opening remarks from Dr. Corlisse Thomas Assistant, Vice President for Student Affairs & Enrollment Management. Professor Phyllis Zadra, associate dean of the Zicklin School of Business, makes the welcoming remarks.

The event takes place on November 11, 2008, at the Baruch College Vertical Campus, Room 1-107.

[Part I -- 50 min.]

[Part II -- 43 min.]