Welcome to The Business Roundtable.

A special series brought to you by The Snowboard Project where we sit down with industry players to discuss the machine that runs snowboarding.

Today's Episode: Shop Survival 101 with Jason Borgstede.

This is part two of our conversation.

We met up with Borgstede at his snowboard shop, Blue and Gold, in Anchorage Alaska and asked him how he has managed to run a successful snowboard shop for the last five years.

We discussed turning weaknesses into tools, the competitive advantage of a local skate shop, how MAP pricing works, should shops carry Burton, are independent shops at war with the brands, and how he has adapted to the global pandemic.

This is an episode everyone can learn from, whether you run a small business yourself, or you're just curious about what goes on behind the scenes of the snowboard industry.

Produced by:

Mark Sullivan

Dustin H James

Business Development:

Dustin H James

[email protected]

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