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Starting today, Mark Zuckerberg and company are giving you a way of providing more information about what ads you do or don’t want to see on its social network, and they promise to adjust your News Feed accordingly. Which is nice. But that’s not all. More controversially, inside your web browser, the company will try to slip its ads past your ad blocker by digitally disguising them as organic content.

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Starting today, developers can embed IFTTT within apps and enable users to connect the hundreds of apps that the service supports. That means that the world of apps is about to get a bit more like the web. Just as any website can link to any other website, apps will readily exchange info with other apps.

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THE OLYMPICS DRIVE athletes to get ever faster, higher, and stronger, to quote its Latin motto: “Citius, altius, fortius.” But while the Games show athletes at the peak of human potential, it rarely does much for their earning potential.

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The International Olympic Committee is now allowing athletes to enter into sponsorship agreements with companies that aren’t official Olympics sponsors. Yes, the committee has placed serious limitations on this arrangement. Athletes can’t talk about non-official sponsors or post about them on social media during the blackout period that started last month. And non-official sponsors aren’t allowed to mention the Olympics in their advertisements.

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For the 2016 Olympics, Nike teamed up with designers at VSP Global and optics gurus at Zeiss to create a pair of sunglasses that don’t work, or look, like the sunnies you wear.

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