Business Tech Brief By HackerNoon

Business Tech Brief By HackerNoon

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Business Tech Brief By HackerNoon episodes

  • The Marketer's Survival Guide in the Era of AI Automation: 5 Essential Skills to Secure Your Job

    This story was originally published on HackerNoon at: https://hackernoon.com/the-marketers-survival-guide-in-the-era-of-ai-automation-5-essential-skills-to-secure-your-job.


    Uncover the influence of AI on the marketing job market and gain insights into the crucial skills marketers must possess in the AI era.
    Check more stories related to business at: https://hackernoon.com/c/business.
    You can also check exclusive content about #marketing, #content-marketing, #ai-technology, #ai-revolution, #future-of-ai, #ai-applications, #ai-trends, #hackernoon-top-story, #hackernoon-es, #hackernoon-hi, #hackernoon-zh, #hackernoon-vi, #hackernoon-fr, #hackernoon-pt, #hackernoon-ja, and more.


    This story was written by: @monkdi. Learn more about this writer by checking @monkdi's about page,
    and for more stories, please visit hackernoon.com.


    Marketers need to adapt to new realities and learn new tools and approaches. To avoid firing, marketers need to work on human skills AI can't copy yet. The art of asking the right questions, Connecting dots and departments. Creativity and creativity management. Emotional intelligence.

    9 min
  • Elastic Magento: What Can You Fit into a Magento Commerce Website?

    This story was originally published on HackerNoon at: https://hackernoon.com/elastic-magento-what-can-you-fit-into-a-magento-commerce-website.


    Discover the power of Magento Commerce and how it can drive eCommerce success. Learn how DefaultValue optimizes websites for growth.
    Check more stories related to business at: https://hackernoon.com/c/business.
    You can also check exclusive content about #ecommerce, #magento, #webdevelopment, #magento-development, #web-development, #default-value, #web-design, #webdev, and more.


    This story was written by: @defaultvalue. Learn more about this writer by checking @defaultvalue's about page,
    and for more stories, please visit hackernoon.com.


    Magento has emerged as the top choice for businesses looking to establish a strong online presence. Its exceptional features, scalability, and flexibility have made it the preferred solution for industry giants. Magento’s extensive set of features enables businesses to create rich and immersive online shopping experiences.

    25 min
  • Mastering the Moves: A Comprehensive Study on the Four Key Go-To-Market Strategies (Part II)

    This story was originally published on HackerNoon at: https://hackernoon.com/mastering-the-moves-a-comprehensive-study-on-the-four-key-go-to-market-strategies-part-ii.


    Dive deep into GTM strategies with Wilson Huang from ATMOSIScience. Uncover the nuances of Inside Sales and Field Sales for dynamic business growth.
    Check more stories related to business at: https://hackernoon.com/c/business.
    You can also check exclusive content about #sales, #marketing, #fieldsales, #b2b-sales, #go-to-market, #startup-advice, #sales-strategy, #hackernoon-top-story, #hackernoon-es, #hackernoon-hi, #hackernoon-zh, #hackernoon-vi, #hackernoon-fr, #hackernoon-pt, #hackernoon-ja, and more.


    This story was written by: @wilsonhuang. Learn more about this writer by checking @wilsonhuang's about page,
    and for more stories, please visit hackernoon.com.


    In the next installment of this series, our focus shifts to the dynamics of Inside Sales and Field Sales. Inside Sales uses virtual, non-face-to-face interactions to sell, proving effective across all stages of the sales process – from prospecting to renewal and lead expansion. Each of these strategies carries distinctive strengths and uses. mastering them can shape a successful GTM strategy.

    9 min
  • Press Mentions For Your Brand: A Growth Marketer's How-To

    This story was originally published on HackerNoon at: https://hackernoon.com/press-mentions-for-your-brand-a-growth-marketers-how-to.


    In 2022 I got press mentions from Axios Crypto, Wall Street Journal, Washington Post and Fox Business. Here's what I did to get them and amplify the results 🔊
    Check more stories related to business at: https://hackernoon.com/c/business.
    You can also check exclusive content about #business, #marketing, #press-mentions, #press-how-to, #growth-marketing, #digital-marketing, #seo, #hackernoon-top-story, #web-monetization, #hackernoon-es, #hackernoon-hi, #hackernoon-zh, #hackernoon-vi, #hackernoon-fr, #hackernoon-pt, #hackernoon-ja, and more.


    This story was written by: @darragh. Learn more about this writer by checking @darragh's about page,
    and for more stories, please visit hackernoon.com.


    Most brands want to earn press mentions. They increase brand awareness, improve credibility, amplify reach, boost web traffic and help to increase sales. Earlier we discussed 10 popular ways on how to get press mentions for your brand and to follow up, I’d like to share how I earned 4 press mentions in 2022 for free. These mentions came specifically from Wall Street Journal (WSJ), Axios Crypto, Washington Post and Fox Business live news channel.

    7 min
  • Meta & Africa: A True Love Story or an Attempt at Monopoly?

    This story was originally published on HackerNoon at: https://hackernoon.com/meta-and-africa-a-true-love-story-or-an-attempt-at-monopoly.


    A blend of curated thoughts, and experiences on Meta’s (Facebook) Influence, dominance, and contributions to the growth of Africa's tech ecosystem.
    Check more stories related to business at: https://hackernoon.com/c/business.
    You can also check exclusive content about #business, #meta, #technology, #entrepreneurship, #africa, #investing-and-africa, #blogging-fellowship, #hackernoon-top-story, #hackernoon-es, #hackernoon-hi, #hackernoon-zh, #hackernoon-vi, #hackernoon-fr, #hackernoon-pt, #hackernoon-ja, and more.


    This story was written by: @apollopauljnr. Learn more about this writer by checking @apollopauljnr's about page,
    and for more stories, please visit hackernoon.com.


    The African tech ecosystem has experienced slow but incremental growth over the years. The adoption of the internet in Africa has increased drastically over the last decade and one can argue that Meta has contributed immensely to that growth.
    As Meta drives towards the establishment of its metaverse, it still has the African market in its plans.
    The company recently launched a campaign #metaverseinAfrica to educate Africans about the metaverse and despite the allegation of “Digital Colonialism”, I believe people should make decisions in their best interest. If you feel you are being colonized by a piece of tech, then stop being colonized by limiting usage time and personal information shared.
    It seems Meta Will continue in its relentless pursuit to “give people the power to build community and bring the world closer together”

    7 min
  • Interactive AMP Emails: Transforming the Future of Emails

    This story was originally published on HackerNoon at: https://hackernoon.com/interactive-amp-emails-transforming-the-future-of-emails.


    Email marketing is among the highest ROI-generating channels. But, with time, as other platforms innovated, emails remained static. Given its potential to positively impact a business’s growth trajectory, it doesn't evolve like other technologies. 
    Check more stories related to business at: https://hackernoon.com/c/business.
    You can also check exclusive content about #marketing, #email-marketing, #email, #amp, #amp-emails, #email-marketing-tips, #good-company, #email-marketing-hacks, #hackernoon-es, #hackernoon-hi, #hackernoon-zh, #hackernoon-vi, #hackernoon-fr, #hackernoon-pt, #hackernoon-ja, and more.


    This story was written by: @mailmodo. Learn more about this writer by checking @mailmodo's about page,
    and for more stories, please visit hackernoon.com.


    Interactivity allows recipients to take action within emails that we traditionally associate with landing pages. Users can interact with carousels, accordions, quizzes, forms, and more, without opening a separate webpage. This level of interactivity boosts user engagement, increases click-through rates, and drives conversions.

    7 min
  • Modern Approaches to Complex IT Development: Managing business requirements

    This story was originally published on HackerNoon at: https://hackernoon.com/modern-approaches-to-complex-it-development-managing-business-requirements.


    Strategies for the seamless development process and business alignment
    Check more stories related to business at: https://hackernoon.com/c/business.
    You can also check exclusive content about #business-development, #business-requirements, #management, #project-management, #it-management, #tips, and more.


    This story was written by: @alexlash. Learn more about this writer by checking @alexlash's about page,
    and for more stories, please visit hackernoon.com.


    In the previous article in the series, I examined prevalent communication challenges that can impede IT teams in their daily operations. Today, I’d like to address the intricacies of managing complex business requirements. These include project specifications, scope creep, and comprehending the broader business context.

    5 min
  • The Current Debt-Based System Is Enslaving You

    This story was originally published on HackerNoon at: https://hackernoon.com/the-current-debt-based-system-is-enslaving-you.


    It's time to start looking for a system that protects you. It starts with a B.
    Check more stories related to business at: https://hackernoon.com/c/business.
    You can also check exclusive content about #economics, #money, #finance, #america, #Bitcoin, #inflation, #federal-reserve, #usa, and more.


    This story was written by: @ssaurel. Learn more about this writer by checking @ssaurel's about page,
    and for more stories, please visit hackernoon.com.


    On August 15, 1971, Richard Nixon established a new de facto monetary and financial system by putting an end to the convertibility of the American dollar into gold. The Bretton Woods system was a standard gold exchange centered around a single currency: the U.S. dollar. All currencies were defined in dollars at the time and only the dollar was defined in gold.

    6 min
  • 5 Video Marketing Trends You Should Try in 2023

    This story was originally published on HackerNoon at: https://hackernoon.com/5-video-marketing-trends-you-should-try-in-2023.


    91% of people say they want to see more online videos from brands in 2023. Is your brand ready?
    Check more stories related to business at: https://hackernoon.com/c/business.
    You can also check exclusive content about #video-marketing, #startups, #technology, #business, #marketing, #digital-marketing, #video, #business-marketing, and more.


    This story was written by: @khamisihamisi. Learn more about this writer by checking @khamisihamisi's about page,
    and for more stories, please visit hackernoon.com.


    Video marketing has become a crucial tool for businesses in recent years. A shoppable video allows customers to discover products and make purchases by clicking links in the video. Shoppable videos help you increase sales because users can purchase while watching your video. In an interactive video, viewers can engage and interact with the video itself.

    7 min
  • 33 Common & Costly B2B Marketing Mistakes to Avoid

    This story was originally published on HackerNoon at: https://hackernoon.com/33-common-and-costly-b2b-marketing-mistakes-to-avoid.


    We’ll cover common and costly B2B marketing mistakes the companies I’ve assessed in 2023 so far are making, and some B2B marketing best-practices to try now ▶️
    Check more stories related to business at: https://hackernoon.com/c/business.
    You can also check exclusive content about #ecommerce, #b2b-marketing, #growth-marketing, #marketing-best-practices, #paid-ads, #chatgpt, #marketing-strategy, #marketing, #web-monetization, and more.


    This story was written by: @darragh. Learn more about this writer by checking @darragh's about page,
    and for more stories, please visit hackernoon.com.


    For most B2B marketers, it can be hard to keep up with the rapid pace of changes. Not staying up-to-date with key trends and best-practices can cost marketers and companies in lost market share, future opportunities and bottom-line profits. Today we’ll cover costly B2B marketing mistakes that many of the B2B companies I’ve been assessing so far in 2023 are making, and some B2B marketing best-practices you can apply right away. 
    Now although these marketing mistakes are in the context of B2B SaaS and original equipment manufacturers (OEMs) that I’ve been reviewing, this will be valuable for any business owners and marketers looking to optimize their marketing, cut waste and greatly improve business profitability from marketing efforts in 2023. 
    With that said, let’s jump right in.

    15 min

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