Marketing campaigns for the healthcare industry require a careful balance between patient and community engagement and the growing needs of a complex healthcare organization.  
In this episode, Leslie DiStefano, Director of Communication and Public Relations at Samaritan, shares how she does it – from implementing marketing campaigns to interpreting user data and understanding the priorities of senior management. 
 
Join us as we discuss:
 Working within your organization’s capacity to support a successful marketing program
 Creating and maintaining brand awareness for a large medical center
 Preventing bottlenecking in content creation

Most companies have a lot of great information about their customers. The problem is they just don't know how to best use that data to create better customer experiences.
Jen D’Amico is the CMO at CommonWealth Central Credit Union. With over 15 years of experience in the credit union industry, Jen and her team use customer data to drive results in all areas of the organization. In this episode, Jen talks about the journey that her team has been on to make better use of the insight they have about their members.
Join us as we discuss:
How to balance going after new members while still keeping current members engaged
The role that data plays in calibrating the customer experience
The next steps in the evolution of using data more effectively to engage members
Advice for marketers who are starting the journey toward making better use of their customer data

The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer.  
David Raab is the Founder of the CDP Institute, where his mission is to educate companies on how to use their customer data. David has spent most of his career as a marketing technology consultant, and six years ago decided to create the CDP Institute. In this episode, David talks about what a Customer Data Platform is and why it matters.  
Join us as we discuss:
What is a Customer Data Platform (CDP)
Some of the use cases for a Customer Data Platform and how marketers can take advantage of a CDP
Where the concept of unified platforms for consumer optimization came from, and where does the industry as a whole stand today
Where should marketers who want to implement a CDP start 
What should marketers watch out for as they implement CDPs into their marketing stack

Not all credit unions can be the largest player in the market or have an unlimited budget—but credit unions that can fine-tune their message to specific target markets can produce great results regardless of their size.
DeLynn Byars is the Senior Vice President of Marketing at First South Financial Credit Union, a member-owned, federally insured financial institution serving over 60,000 members worldwide. DeLynn has over 25 years of experience working in the industry and in this episode, talks with us about marketing challenges that she faces at First South.
Join us as we discuss:
The opportunity indirect loan customers represent to credit unions
The obstacles to convert these indirect customers to fully engaged members
What is missing from the marketing toolkit ecosystem
DeLynn’s advice for credit union marketers    


For more information on becoming a member of the Marketing Association of Credit Unions: https://www.macnetwork.org 
For more information on Mid South Therapy Dogs: https://www.midsouththerapydogs.org