Business To Human

Business To Human

By R.R. DonnelleyBusinessMarketingManagement
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Business To Human episodes

  • Humanizing Connections: The Future of Finance
    Financial brands have the opportunity to think about themselves differently — we are in the business of people, after all.


    Exploring the intersectionality of digital insights and brand strategy opens endless doors to human connectivity. And while many businesses are headed in the right direction, financial brands have much room for growth in balancing the connective science and art of business and human approaches.


    Joining us from The Financial Brand Forum, is Lauren Tatro, SVP Brand & Marketing Ops at Broadview Federal Credit Union. As a proven and practiced expert in finance and marketing, Lauren shares her thoughts on the status and future of financial brands.


    Join us as we discuss:
    • Humanizing brands at the intersections of digital insights and brand strategy
    • Exploring the art and science of balancing business and connectivity
    • Keeping a balanced financial scorecard amidst potential recession
    15 min
  • The Competitive Edge: How to Gain Traction with Simple Marketing
    From dramatic developments in MarTech and AdTech to shifts in digital channel algorithms and the pressure to include an omnichannel approach in your strategy… marketing can feel like a race that’s difficult to keep up with.


    This is even more true for those without in-house marketers or insider knowledge of best practices. In this episode, we’re joined by Taran Sodhi, CEO of Conceptual Minds. We talk about how you can gain traction (and customers) by utilizing a simple approach: crawl, walk, run.

    With a niche focus on helping auto repair shops, Taran shares exactly what it takes to successfully coach a business through marketing pushes to gain a competitive advantage, regardless of size or industry.


    Join us as we discuss:
    • The niche coaching role Conceptual Minds has found in the market
    • Omni-channel marketing and whether it’s truly realistic
    • How the crawl, walk, run approach can enable you to gain the upper hand in your market
    28 min
  • Marketing during tough times: a financial institution's guide to reaching customers
    The financial markets may be in flux, but that doesn’t mean your financial marketing has to be.
    With a solid plan, your marketing can not just survive, but thrive — even in today’s chaotic times.


    In this special episode, Lisa Nicholas, VP of Strategy, Financial Institutions, and Stephenie Williams, VP of Financial Services Marketing Product and Strategy, from Vericast join the show to share the best ways banks and credit unions can market themselves to customers and prospects today.


    Join us as we discuss:
    • Why cost restriction is the number one issue clients face when marketing their business
    • How to educate consumers about what’s happening in the banking industry
    • Proactively reaching out to customers and working with them to reduce the friction
    38 min
  • 2023 Consumer Insights w/ Dipanjan Chatterjee
    The 2023 landscape for marketers is a complicated one. However, the concerns seem to be fairly unified: losing current customers and struggles to define and reach audiences. The response on how to work in this new landscape is largely data-driven.


    Our guest today is Dipanjan Chatterjee, the Vice President and Principal Analyst at Forrester. He provides incredible insights in this episode, and expands on his thoughts in a longer webinar conversation that can be found here on our website.

    Join us as we also discuss:
    • How consumers are responding to the 2023 shifts
    • Marketers top strategies to navigate current challanges
    • The implications of data usage and how data affects decisions
    28 min
  • Marketers: Here’s How You Handle Your Data Problem
    Everybody says they want to be data-driven. But with so much data at your disposal these days, if you aren’t driven by the right data for your business goals, it can just as easily lead you down the wrong road.


    Today, I’m speaking with Leigh Anne Bentley about “the data problem” and some of the other marketing challenges she’s had to tackle as Chief Marketing Officer at Leaders Credit Union. She shares the insights she gained overcoming these challenges and tips on how marketers in any industry can overcome theirs, too.


    Join us as we discuss:
    • The similarities and differences between marketing at a bank vs. a credit union
    • How Leaders Credit Union are improving the member experience
    • The data problem and what is missing from the modern marketing toolkit
    24 min
  • Transforming Your Marketing Strategy for the Future
    It is more challenging now than ever for marketers to sell their goods and services. Marketers have to learn to be resourceful and savvy to keep up with the new trends. Our guest today has been recognized by the Wall Street Journal, Forbes, and the United Nations as one of the most influential marketers in the world and shares his insights on how to win in today's marketing world.


    Neil Patel is the Co-Founder at Neil Patel Digital, a marketing agency focusing on creating innovative, adaptive, and data-driven digital marketing plans. In this episode, Neil talks about what the future of marketing will look like for marketers and consumers.


    Join us as we discuss:
    • What does the future look like for consumer marketers
    • Shifts in consumer expectations
    • What changes can marketers expect in terms of messaging to consumers
    • What should a marketer think about or do differently tomorrow than they've been doing in the past
    • What is missing from the modern marketing toolkit
    18 min
  • Cultivating Customer-Focused Teams Through Marketing
    Oftentimes we forget the human aspect of marketing by looking at our customers as data points. Our guest today reminds us that the best marketers should be the voice of the customer and shares insights from her own experiences on how to become that voice.


    Radhika Duggal is the Chief Marketing Officer at Super, a technology company at the intersection of fintech and commerce that empowers users to spend less, save more, and build credit. Radhika has over two decades of experience in brand and growth marketing work across many industries. In this episode, she shares her thoughts on the importance of understanding your audience to drive success.


    Join us as we discuss:
    • The significant marketing challenges that Radhika and her team face at Super
    • How to overcome the lack of understanding of the customer
    • How to apply what you know about your target audience in practical ways
    • What does success look like for Super after the launch of a new product and a company rebrand
    • What Rhadkia thinks is missing from the marketing toolkit
    26 min
  • Strategies for Success in the Modern Grocery Market
    Providing value and understanding your customers is one of the main objectives for any organization in the grocery store industry. But how can grocers continue to do this while facing a pandemic, inflation, and customer loyalty issues? Our guest today has over 25 years of experience in the grocery store industry and explains how he and his team are combating these challenges.

    Ronald Bonacci is the Vice President of Marketing, Advertising and PR at Weis Markets, a large regional grocery chain headquartered in Sunbury, PA with more than 200 stores located in 7 states across the country. In this episode, Ronald highlights the difficulties of supply chain and marketing during the pandemic, the importance of personalization in the grocery store, and offers advice to marketers in and outside of the grocery store industry. Join us as we discuss:
    • How Weis handled the fallout from the pandemic from a marketing and supply chain perspective
    • What are Weis and other grocers are doing to combat inflation
    • Distinguishing the difference between loyalty as a consumer concept and a loyalty program
    • Ronald’s advice to other marketers who are competing for sales in the tight economic circumstances we’re all facing right now
    • What's missing from the marketing toolkit for the modern marketer today
    28 min
  • Prioritizing and Developing a Brand
    Prioritizing and building a brand is at the heart of fueling the overall growth of an organization. But how do you build a brand when you are still building a customer base? Our guest today has insight into how and when to prioritize brand building when you still have to build the business


    Sarah Berg is the Vice President of Marketing at Matic, a company changing the landscape of the insurtech industry by integrating insurance within the home and auto ownership experience. In this episode, Sarah shares her thoughts on building a brand at a growth stage.


    Join us as we discuss:
    • What is Matic, and what do they do
    • The marketing challenges that Sarah and her team face
    • How to create a brand foundation that aligns with a long-term corporate strategy
    • The different stages of brand development
    • How Matic has approached brand development
    32 min
  • Conversations from the 2022 Financial Brand Forum
    In November of 2022, the Vericast Team joined the Financial Brand Forum, the world’s most elite conference on marketing, CX, data analytics, and digital transformation in banking. During those three days, the host of the Business to Human podcast and Executive Director of Content Marketing at Vericast, Matthew Tilley, captured conversations with some of the best senior-level marketing executives in the financial industry. Join us as we discuss:
    • What are the biggest challenges financial marketers are facing
    • The common trends that the Vericast team saw while at the Financial Brand Forum
    • How financial marketers can use data to their advantage
    20 min

About Business To Human

From the publisher's feed

Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough…