Business Unchained

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About Luke Iorio 

Father, husband, entrepreneur, coach, and podcaster are just a few of Luke Iorio’s titles. As a men’s coach, his clients routinely seek him out to help them find their way back to real well-being and balance, to get closer to their true purpose, and get back into alignment with who they were always meant to be. He previously served as CEO of iPEC (Institute of Professional Coaching) where he took the company from 8 employees and 1,500 graduates to 40 employees, 80 contractors and 15,000 graduates from over 44 countries. After his man in the mirror moment, he stepped down from iPEC and, over the next few years, transitioned to his current endeavor, Man on Fire. The organization is devoted to helping men of all walks find themselves again and re-discover what mature masculine leadership is meant to be. In his free time, Luke is an outdoors enthusiast who enjoys hiking, fitness, spending time with his family, and time around the firepit with friends. 

Episode Highlights:

It takes courage to hear and more importantly, listen to the voice inside, the one that often tells a person which way to go or when the current journey has ended. Fear is what cripples so many: fear of the unknown, fear of moving from a place of comfort, and fear of what others might think if we’re brave enough to move. 

 “The business is a reflection of the entrepreneur.” – Luke, (11:20).

Today, we hear from Luke Iorio, an ultra-successful leader who faced all these questions and so many more at the height of his success. Luke heard the inner voice, telling him to move on, and on this episode, he details his transition with the goal of helping listeners learn to do the same. After leading iPEC, a coaching and training program to the position of unquestioned market leadership, he boldly walked away, trusting that that journey had ended, willing to use the lessons learned on his next one. 

“The more that they (top-line executives), would grow themselves, the more their businesses would reflect that.” – Luke, (15:15).

Luke gets candid about his ascent into the upper realms of business and how he managed to positively impact the lives of others and the moment he realized it was time to reclaim his life. He’ll also speak openly about Man on Fire, his current endeavor that is changing the lives of men all over, helping them shed stigmas and reach their full potential. It’s a candid conversation you can’t afford to miss. The one and only Luke Iorio, today on Business Unchained!

“We recognized very early on that we wanted to be a standard bearer inside the industry.” – Luke, (18:26).

“If you give me enough time and resources, I will figure out a way.” – Luke, (30:42).

“Understand that burnout is multi-faceted meaning it’s physical, emotional, mental, and spiritual.” – Luke, (42:51).

Reference Links: 

• Linkedin
• Green Ridge Wealth Planning
• Website
•  Instagram

 Luke Iorio/Man on Fire Social Media

• Facebook
• Linkedin
• YouTube
• Instagram
• Facebook

 In this episode:

• (7:43) – Luke opens up and tells his story, starting with iPEC. 
• (8:43) – How the word coaching in an email caught his attention. 
• (9:27) – Father comes along for the first meeting Luke has with Bruce
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Listeners: To activate your free VIPHomeLink.com account, use the code 100FromBobby. For the first 100 listeners!

Our Guest - Alfred Bentley, PhD

Alfred Bentley’s mission is to make homeowners safer, smarter, and more organized – one home at a time. An award-winning inventor and technologist, Bentley created the technology behind vipHomeLink to simplify his own life. Today he is fully immersed in the process of bringing his vision to improve homeownership through technology to homes all over the world. When he’s not working, Bentley enjoys doing work around his home, skiing, sailing, and taking adventures with his family. 

Episode Highlights

Countless groundbreaking innovations have stemmed from the simple query: "What if?" Entrepreneurs wake up pondering this question, igniting movements and reshaping lives as they act upon their insights to enhance products, solutions, or tools. Reflecting on history, our world is shaped by those who courageously transition from idea to execution, imprinting their vision on reality.

“A lot of the best ideas weren’t always coming from research, they were not always coming from the labs, but came from interactions with customers.” – Alfred, (2:44).

Today, we encounter Alfred Bentley, who embodies the power of "what if." At 24, he approached IBM's board with his transformative idea, yielding a $1 billion impact. This mindset drove him to create vipHomeLink, enhancing the homeowner experience.

“I just try to make sure I do something physical, every single day.” – Alfred, (11:18).

Alfred stops by to share his amazing journey, lessons he’s learned along the way, the things he wishes for his fellow entrepreneur, and how he creates the optimal work life balance. This is an incredible conversation with an even more incredible man and one you can’t afford to miss. Alfred Bentley, today on Business Unchained!

“I spend a lot of time with my family, and I cherish every moment of it, but I also end up working 80 to 100 hours a week. If I wasn’t doing something that I loved, I think that would be sucking the life out of me.” – Alfred, (24:38).

Relevant Links

Bobby Mascia

• Linkedin
• Green Ridge Wealth Planning
• Website
• Instagram

Alfred Bentley

• Website
• Instagram
• YouTube
• Linkedin

Bart Adaptive Sports Center - Website

By the minute:

• (2:04) – Alfred gives the listeners a look at his journey from where he started to where he stands today. 
• (3:36) – IBM Thinkplace is born. 
• (12:43) – Alfred takes a deep dive into Bart Adaptive. 
• (15:41) – The role of gratitude in the success of Alfred. 
• (17:52) – Alfred discloses the source of his inspiration. 
• (18:30)- The team he works with lacks risk aversion. 
• (23:11) – Alfred and the skippable steps of the journey thus far. 
• (24:25) – Alfred discusses his wish for other entrepreneurs. 
• (27:55) – Three things Alfred would like to leave behind. 
• (30:54) – Alfred admits he more than likely will never retire. 
• (33:03) – Alfred goes inside the product offering. 

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Donald Anfuso

Donald Anfuso is the visionary behind the MP4L brand. Before launching this venture, he was a VP, responsible for more than 100 employees and 15 multi-state branch locations. That experience taught him that nothing beats the quality of one-on-one service and providing a stellar customer experience. His journey in mortgages began more than two decades ago as a high school student, looking to find his niche. Since that time, he has developed a no-holds-barred work ethic that has made him one of the go-to names in the mortgage industry. His expertise is what sets him apart and it allows him to position his clients for the best possible experience. It’s that approach that empowers him to become their Mortgage Professional 4 Life!

Episode

Success is a journey, not a destination. Along the way, there are lessons learned from triumphs and defeats that make it all the more fulfilling. No two journeys are alike, but there are kernels of wisdom that can be derived from others even though their paths are different. Being available and realizing when an opportunity is being presented is often the most critical component of success – something our guest today can attest to.

“What good is money and success if you have no time to enjoy it?’ – Donald, (6:10).

Coming out of high school, a chance encounter set Donald Anfuso on the road to servicing others through mortgages. He didn’t know that would be his life calling, but when he got the call, he listened and never looked back. Today, he’s the driving force behind MP4L, a mortgage firm based in New Jersey. Donald sits down with Bobby to discuss his start, the lessons he has learned along the way, what drives him, the importance of the customer experience, and where he sees himself going from here.

“When there’s something that I love and it motivates me, it’s not work anymore.” – Donald, (08:42).

This is an amazing conversation filled with transparency, wisdom, and truth. If you’ve been on the fence wondering if you have what it takes to make your dreams a reality, sit back and listen to Donald and his story and get the fuel you need to move forward. Donald Anfuso, today on Business Unchained!

“The consumer experience is really the most important thing ever.” – Donald, (12:41).

Business Unchained

• LinkedIn
• Green Ridge Wealth Planning
• Website
• Instagram

Donald Anfuso

• Website
•  Instagram
• X (Formerly Twitter)

In this episode:

• (0:39) – Bobby gives the premise behind the Business Unchained podcast. 
• (6:17) – His initial plan was to go into the family restaurant business, not mortgages.
• (6:49) – Donald reveals his father’s business philosophy and approach. 
• (9:37) – Donald details his corporate rise. 
• (14:11) – Donald discusses the value of the consumer experience. 
• (17:07) – A short window caused Donald to dive in.
• (22:54) – Donald and Bobby discuss lessons learned. 
• (22:30) – Bring Donald solutions, not problems. 
• (24:05) – The importance of being willing to listen. 
• (26:16) – A willingness to change is an important part of the success journey. 
• (30:13) – Investing in your body is critical. 
• (33:47) – The three things Donald would leave behind. 

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Calling all small business warriors who feel chained to their business! Do you run your business or does your business run you? You've poured your blood, sweat and tears into it and it is  time to set yourself free. I'm Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained." Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.