BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

By Tilly DaviesBusiness
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BusinessSuccessHow The Secrets of Entrepreneurial Triumphs episodes

  • Marketing Focus

    Where focus goes, energy flows...
    Are you getting ready for a well-deserved break in December?
    But what about your business...
    I wonder why so many business owners walk away from their businesses for almost a month, when it is in fact such an opportune time to get ready for the new year.
    For years staying focused, engaging with my communities during this period always assisted me to start January onboarding new clients.

    3 min
  • It is about Them

    FACT: It is not about you but about them!
    Sometimes we try so hard to detail who we are and what we do that we forget to focus on our LinkedIn communities.
    We need to focus on their needs, making their lives and businesses better and we need to tell them that! ๐˜›๐˜ฉ๐˜ข๐˜ต ๐˜ช๐˜ด ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ธ๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ฉ๐˜ฆ๐˜ข๐˜ณ (๐˜ณ๐˜ฆ๐˜ข๐˜ฅ)!
    How?
    ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ถ๐—น๐—ฒ! ๐—”๐˜€ ๐—ฎ ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ!
    Is your LinkedIn Profile customer centric? Customer focused?

    3 min
  • LinkedIn Community First

    If you are in Rome, you need to do as the Romans do... ๐˜š๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ข๐˜บ๐˜ช๐˜ฏ๐˜จ ๐˜จ๐˜ฐ๐˜ฆ๐˜ด
    If you are on #linkedin, you need to do as the algorithm dictates... ๐˜•๐˜ฐ๐˜ต ๐˜ต๐˜ณ๐˜ถ๐˜ฆ ๐˜ด๐˜ข๐˜บ we
    Help us out here... what is it that we do not understand
    We are not going to change my marketing strategy to fit into a set of robotic rules. Our first focus is to follow our strategies to serve my LinkedIn community - they are human after all.
    Now we are not going to be stupid and post 20 times a day on my profile if the algorithm will only favor one post every 18 hours...
    But there are limits. Our marketing strategy, our community comes first then we will consider best practices using LinkedIn as the tool to execute.

    3 min
  • Content Engagement

    How busy is your LinkedIn Profile? Do people actually engage with your content?
    All this is necessary to ensure that your personal and business brand looks like it is 'sought after'

    4 min
  • Generosity

    Generosity with content drives a lot of inbound interest in companiesโ€™ social presences, far more cheaply than advertising. This is when you combine your own insights with the desires of your ideal client.
    And if you don't know your ideal client, create a ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป...
    Always remember that LinkedIn is to your marketing team just a tool used, like Quickbooks will be a tool to your accounting team.
    It is not LinkedIn that generate leads and clients for your business.
    โ–ถ๏ธ It is the principles of customer experience marketing utilising the power of LinkedIn as a marketing tool that will ensure your business growth success.
    โ–ถ๏ธ LinkedIn is the vehicle, the Faster Horse, to move to customer obsession and not possession!

    4 min
  • LinkedIn Ideal Clients

    LinkedIn a great tool to determine your ideal clients thoughts and views regarding your marketing efforts.
    It is a great way to start improving your customer experience marketing efforts with insight, removing the guess work.
    ๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜„๐—ต๐—ฎ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€ ๐—ณ๐—ผ๐—ฟ us:
    1. ๐—ฆ๐—ง๐—˜๐—ฃ ๐Ÿญ: Monitor the traffic to my profile via profile views. This is a great source for inbound marketing purposes. It is a great indicator of whether you are in fact attracting your ideal client. But it is only the beginning.
    2. ๐—ฆ๐—ง๐—˜๐—ฃ ๐Ÿฎ: Monitor content engagement. Once our profiles are working for us and we have the right audience we monitor if they enjoy our content and find enough value to engage and respond?
    3. ๐—ฆ๐—ง๐—˜๐—ฃ ๐Ÿฏ: Monitor messaging responses. Now that we have their attention, did we do enough to earn the right to reach out via messaging and engage on a more personal and professional level? If we now get ghosted, we know that we need to go back to step 1 and re-visit our strategies.
    ๐˜๐˜ต ๐˜ช๐˜ด ๐˜ฏ๐˜ฐ๐˜ต ๐˜ฆ๐˜ฏ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ต๐˜ฐ ๐˜ข๐˜ด๐˜ฌ ๐˜ง๐˜ฐ๐˜ณ ๐˜ง๐˜ฆ๐˜ฆ๐˜ฅ๐˜ฃ๐˜ข๐˜ค๐˜ฌ. ๐˜ ๐˜ฐ๐˜ถ ๐˜ธ๐˜ฐ๐˜ฏโ€™๐˜ต ๐˜จ๐˜ฆ๐˜ต ๐˜ข๐˜ค๐˜ค๐˜ถ๐˜ณ๐˜ข๐˜ต๐˜ฆ ๐˜ด๐˜ต๐˜ข๐˜ต๐˜ช๐˜ด๐˜ต๐˜ช๐˜ค๐˜ด.

    3 min
  • Profile vs Personal Brand

    If your ideal clients land on your Profile and notice that you offer the solution, they desperately need and want why will they then send you a โ€˜Buy my Stuffโ€™ message.
    I say, the solution to stop spam messages lies in LinkedIn Profiles that focus on the ideal client experience with your personal brand!

    2 min
  • Marketing Confidence

    Marketing is about telling other businesses (B2B) that your business, products, or services do exist. But it is an urgent message.
    If you are confident that your business, products, or services are indeed the solution to your ideal clientโ€™s problems; by not telling them or not marketing your business, you are actually causing them more problems.

    4 min
  • SPAM Messages

    The answer to these Spam messages we all hate here on LinkedIn, is not to stop messaging!
    The answer is simply to do it the correct way!

    3 min

About BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

From the publisher's feed

Welcome to BusinessSuccessHow, the podcast dedicated to uncovering the journeys of successful entrepreneurs and business leaders. Each episode dives deep into the stories behind their triumphs,โ€ฆ