BusinessSuccessHow
The Secrets of Entrepreneurial Triumphs

BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

By Tilly DaviesBusiness
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BusinessSuccessHow The Secrets of Entrepreneurial Triumphs episodes

  • LinkedIn Challenges

    In our humble opinion, these are the ๐Ÿฎ ๐—บ๐—ฎ๐—ท๐—ผr #LinkedIn challenges that is the ๐—ก๐—ผ ๐Ÿญ reason for spam messages on LinkedIn..

    3 min
  • Marketing Identity

    People buy from people... so who the heck are you?
    Seriously?
    I say, we should stop trying to create the 'perfect' content and rather focus on creating content that will introduce us - transparent and authentic... ๐™ฎ๐™ค๐™ช!
    We are all human - and maybe some of my content might have the awkward spelling mistake (or be grammatically incorrect). Or maybe my videos should be studio quality...
    But people buy from people that they ๐—ธ๐—ป๐—ผ๐˜„ ๐—น๐—ถ๐—ธ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ฟ๐˜‚๐˜€๐˜... next time you create content focus on that...

    3 min
  • Client Behaviour

    People's buying behaviours are directly related to their ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ with your ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ

    2 min
  • LinkedIn Automation

    Let's call a spade a spade. Messaging everyone that you can find in a LinkedIn search is just wrong!
    Automation!
    Mass production!
    Maybe someone told you LinkedIn is a goldmine to tap into, to find leads, and you fell for it!
    Don't!
    There is a better way...
    I call it the ๐˜๐˜„๐—ผ ๐˜€๐˜๐—ฒ๐—ฝ ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป. This is what you do...

    4 min
  • Marketing as a Professional

    Yes it is marketing.
    Nope, a Facebook approach will not work on LinkedIn if you want to see results.
    LinkedIn is a professional network focusing mainly on the B2B business model. Your approach should always be personal but professional, with the objective of introducing your brand to decision makers,
    And to achieve that you need a solid plan of action - a LinkedIn Marketing Strategy that will create brand awareness and generate leads - else what is the point of being on LinkedIn.
    Who in today's busy economic demanding world has the time to be on a social media platform just to be social?
    Let's get back to the LinkedIn Marketing Strategy.
    For many LinkedIn users this can be a daunting task - especially if you are solopreneur or a small business owner with no marketing skill or experience.
    This is a 5 Step LinkedIn Marketing Strategy that works for me and all my clients always - follow these and success will be yours!

    4 min
  • Marketing With Understanding

    Gaining understanding of what will be perceived value to your social media audience, online communities, raving fans and ideal clients will save you a heap of time and frustration.
    Start with understanding:
    โ–ถ๏ธTheir needs - we all have basic needs to survive and thrive (Maslow's hierarchy). In marketing you cannot create these or add value to them; you just need to understand these
    โ–ถ๏ธTheir wants - wants are an upgraded version of needs but are shaped by society. Owning a car will be a need but driving a Mercedes will be a want.
    โ–ถ๏ธTheir demands - the 'new economy' where buying experiences are expected to provide pleasure for the customers.
    It starts where a business identifies a market need and ends with customer satisfaction.
    Don't make the mistake of trying to add value based on your understanding or even worse - your needs, wants and demands.
    ๐˜‹๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฅ๐˜ฆ๐˜ฆ๐˜ฑ ๐˜ฅ๐˜ช๐˜ท๐˜ฆ, ๐˜ค๐˜ข๐˜ฑ๐˜ต๐˜ถ๐˜ณ๐˜ฆ ๐˜ท๐˜ข๐˜ญ๐˜ถ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ฃ๐˜ถ๐˜ช๐˜ญ๐˜ฅ ๐˜ฎ๐˜ฆ๐˜ข๐˜ฏ๐˜ช๐˜ฏ๐˜จ๐˜ง๐˜ถ๐˜ญ ๐˜ณ๐˜ฆ๐˜ญ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด๐˜ฉ๐˜ช๐˜ฑ๐˜ด.

    4 min
  • CX Marketing

    Customer experience marketing! Differentiate your brand, personal and business, with the experience you existing and potential customer has with your brand.
    But just as you create your products and services, so you need to create your brand. A simple formula I use to establish my brand is:
    ๐Ÿ‘‰ Value plus Relationships equals Loyal Fans, Loyal Customers
    The easiest way I know to create and establish a brand that will differentiate you and your business from the noisy crowd is the LinkedIn Profile and Page.
    Think about it similarly as to product or service creation. Step out of information overload, the noise, and focus on differentiating your business by focusing on what really matters to your potential customers - their experience with your brand!
    ๐Ÿ’ก HINT: First impressions last! Ask yourself:- What is their experience when they first met with your brand by visiting your LinkedIn Profile, your LinkedIn Page?
    Customer experience marketing is the differentiator to ensure your brand will be noticed in a very noisy, information overload, online world.
    Start with setting up your brand, Profile and Page, to be noticed.

    2 min

About BusinessSuccessHow The Secrets of Entrepreneurial Triumphs

From the publisher's feed

Welcome to BusinessSuccessHow, the podcast dedicated to uncovering the journeys of successful entrepreneurs and business leaders. Each episode dives deep into the stories behind their triumphs,โ€ฆ