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Ash and Kane debunk common myths and misconceptions about podcasting. They discuss the importance of niching down, the ease of creating podcast content compared to other platforms, and the benefits of podcasting despite its discoverability challenges.

KEY TAKEAWAYS

• You don't need to be an authority to start a podcast; interviewing experts can provide valuable content for your audience.
• Podcasting for business is not oversaturated; niching down and providing quality content can help you stand out in your space.
• Investing in good equipment and editing is important, but you don't need fancy gear to get started.
• Having a niche or topic of focus is crucial for attracting and retaining listeners, unless you have a large existing audience or network.
• While high-quality content is essential, poor audio quality can deter listeners from engaging with your podcast.
• Podcasting is one of the easiest forms of content to create and repurpose across multiple platforms.
• Podcasts have a discoverability problem, but this can be overcome through good SEO and leveraging algorithms on other platforms.
• Editing your podcast is necessary to ensure a polished and professional final product.

BEST MOMENTS

"People don't know who you are and they don't care. They will come for the knowledge and they'll stay for your personality."

"You can only turn long form into short form, you can't turn short form into long form."

"Once you've got that person in your ecosystem, they keep coming back, which is great."

"Your output needs to be very, very good. Good trailers, good intros, good outros, good promo clips, good clips for your guests to share."

"Please edit your podcast. You don't need to go over the top and take out every um, uh, and et cetera, but you do need to make it listenable and you do need to make it sound nice."

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

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ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]