In this week's Episode Jarrod made us late to the podcast (hint: he got the Second Stabby Jabby Vaccine) but we got a pleasant surprise with special guest Kevan Gibbs, Graphic artist, Alderman and all round awesome expert on all things marketing and creativity. Its an EXTRA long session split into two parts. . . in the first part Jarrod and I talk about originality and then in the second part Kevan talks more about originality and developing as a Graphic Artist. As usual please subscribe, follow and send us a comment on Twitter @jarrodbutts and @reiddesigns and let us know how we can improve and what other things you'd like to hear. What's that? A forklift. . . its a vehicle with a pronged device in front for lifting and carrying heavy loads, especially Ford Rangers. . . BUT THAT'S NOT IMPORTANT RIGHT NOW!

This episode we delve into the current event topic of Michael B Jordan's J'ouvert Rum. What is J'ouvert? It's the official start of Carnival, at dawn on the Monday preceding Lent. BUT THAT'S NOT IMPORTANT RIGHT NOW. Listen to the stories of why people's panties are all in a bunch over this rum, why #trinidadisnotarealplace and other things about advertising the country as a destination. Also going to Germany to learn how to use Quark xPress. . . BUT THAT'S NOT IMPORTANT RIGHT NOW. If you like this and our other content please find us on Twitter and let us know. @jarrodricardoB and @ReidDesigns. 

This was originally live streamed on Facebook on the morning of Tuesday 22 June.

Thanks for Listening!

In this Episode Jarrod and I talk about getting started in an international ad agency and what the employers' expectations are (that you can't be a dick but they can be if they want to). Some advice about being interviewed for an agency job, and most of all your rights. Your right to know when you are being spied and monitored. Yes there are agencies out there that monitor you via camera and microphone! If you work for one, then be clear on what it's being used for (pretty sure its illegal!) What's that? Its contrary to or forbidden by law, especially criminal law. BUT THAT'S NOT IMPORTANT RIGHT NOW!

If you'd like to get in touch send us an email to [email protected] or [email protected]

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This weeks episode we delve into the lost art of long form copy. Those ads that told stories and sold product. Also we ask our guest Jason Dookeran to tell us a bit about his job as a professional online freelance writer and what you should do and not do when making your side hustle your main hustle. Also why long form copy on a landing page converts more sales than quick short form social media posts. Oh and his Great Grandfather came from India 'cause he was vex about not being able to eat pork. What's that? India man! The continent! The cradle of civilisation man! No? Ah well BUT THAT'S NOT IMPORTANT RIGHT NOW!

Catch Jarrod Butts on 103.5 FM in the morning at 6-9am EST here.

Check out Jason's Blog here.

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Where we FINALLY got a guest star! Did we mention how much we loathe Zoom? In this episode we talk about what is "advertising" What is it? "Its truth well told, but that's not important right now!" and people selling old mattress on Facebook. We also delve into the radio spot that tried to sell us a fridge but failed and the rise of Social Media to change the game. We welcome comments and suggestions. Please do remember that we're all doing this from our homes because of the "unspecified virus of unknown origins" so if you hear the dogs bark and the cock crow that's nuya business. 

Follow Tracy J Hutchings on his youtube channel here. 

And of course sub us for a new episode every week! What's that? "Its an arrangement to receive something, typically a publication, regularly by paying in advance." BUT THAT'S NOT IMPORTANT RIGHT NOW!

This week Jarrod and I break down old & new Coke CRIX and Snacks and burp out a slightly distorted and badly produced episode about messing with brands products. Also why Wokeness can be bad for your brand, if you're selling alcohol and maybe what you could do instead to reach men. What's woke? It's Deluded or fake awareness or virtue signalling, BUT THAT'S NOT IMPORTANT RIGHT NOW. . . 

In Episode 1 we, Jarrod Butts, former copywriter and now radio host (again) and I Ian Reid owner and operator of the Digital Marketing Strategy company ReidDesigns.pro, talk about advertising. Not just advertising. How we got here and now in the last 20 years: Jarrod via radio and myself via. . . well ad agencies. We talk about the best and the worst ads, the kooky clients and the fun times. We also talk about the mental stress of working in this industry. The dark times. So take a listen, grab some coffee and subscribe 'cause we're coming at you with one of these every week.

"We need vaseline"

"What's that?"

"Its a a type of petroleum jelly used as an ointment and lubricant. But that's not important right now. . . " Listen.

But That's Not Important Right now is two guys rapping about advertising and the media with a Caribbean experience. 

"We gotta talk about Cows. What's that? It's a Bovine animal that gives milk, but that's not important right now."

Tune in weekly as we talk about creatives in the ad industry and media. If you have a story and you want to share email me at [email protected].