Button Banter

In this episode of Button Banter we are joined by Ian Sadler, Customer Experience Director from Insight 6.

We’re focussing on one of four parts of the Red Button Marketing & Training marketing process today – your clients and how well you work with them.

Ian brings the perspective of how businesses invest in marketing but don’t necessarily invest internally in training to help their staff be the best they can be so that customers can be nurtured, retained and business can be developed with them.

We look at the customer experience; thinking about where you are now and where you want to be in the future.  Look at your frustrations, headaches and how to get insight into why you are where you are… how do your customers feel?

Finally we discuss some common problems that businesses face and give some creative ideas on how to fix problems and give customers a fantastic customer experience… which will result in lots of great testimonials and word of mouth marketing.

In this exclusive event preview, we chat with Ian Sadler, Customer Experience Director from Insight 6.

Find out more about marketing as a process, the importance of investing in your people and how to deliver an excellent Customer Experience (CX).

Make sure your business is the best they can be!

Join us at our event on 8th March 2023  2-4pm in York at Parsons Chartered Accountants and you will come away with ideas and new ways of thinking about the customer journey and how this impacts growth within a company.

In this podcast we talk to Donna Sandall from Donna Sandall Family Law who is a family lawyer based in Darlington. She set up her own practice in 2020 and we wanted to know more about how she got started.  

Donna has many years experience of working in family law and for a variety of firms.  It was a case of that lightbulb moment when Donna both spotted an opportunity and felt she has the confidence to go for it and start her own firm.  

In this podcast we hear more about what its like also being responsible for the marketing of a business, how Donna manages work life balance and the advantages of being her own boss.” 

Red Button Marketing & Training Founder, Mags Bradshaw chats to Katie Rhodes about how she found the move from being a Marketing student at Teesside University into a Graduate Program at Digital Marketing specialists Colewood.  

In this episode we chat creativity, confidence building, what marketing actually is, how we all need to keep learning, finding a great fit within a team and culture.  

Keep listening for Katie's top 3 tips for anyone looking to go into marketing.