Buy Black Podcast | The Voice of Black Business

In this episode we talk about what it takes to build and run an elite-level team and how the same principles apply to the military, sports, and businesses.  You will learn the three fundamentals you must master to win championships and how they translate into your day-to-day business operations.  Finally, I share a sneak preview of the online course I'm developing to help entrepreneurs build a strong foundation and frame around their big business ideas.

Visit DOPEBusinessplan.com to stay updated!

Apologies...but I had to say no to show notes for this episode.  You can find key points and links from Rohan's interview on Episode 41 here:

https://buyblackpodcast.com/podcast/design-million-dollar-online-business-rohan-gilkes/

Certificates of Deposit (CD) Make You Lose Money

This is a quick bonus episode for all of you who have downloaded the Buy Black Podcast App!  It's not going to any of the directories so if you know someone who needs this info (and so many of us do), help them download the app on their phone as well.

Points We Cover In This Episode

1. What a Certificate of Deposit (CD) is
2. Why Banks Offer Them
3. Why it is a Bad Idea to Put Your Money Into a CD

Supporting Concepts:

APR: Annual Percentage Rate

Compound Interest: Additional return on investment that you get when your principle investment PLUS previously accrued interest are multiplied by your APR

Compounding Schedule: How often the interest on your investment or loan is compounded.

• Daily
• Monthly
• Quarterly
• Semiannually
• Annually

(Most savings accounts compound daily, loans compound monthly, and CD typically compound annually)

APY: Annual Percentage Yield

• APY is the actual rate of return that you receive on your investment based on your interest compounding schedule
  • More simply, how much more money you're getting ABOVE the APR because of Compound Interest

Inflation: The rate at which the cost of goods and services increases over time.  This fluctuates and is reported monthly

The Numbers Current Best CD Rates

• 1-Year: 1.8% APR
• 3-Year: 2.0% APR
• 5-Year: 2.5% APR

In the episode I use the examples of a 1-Year CD with 2.0% APR (not realistic...absolute best case investing scenario), and a 5-Year CD with 2.5% APR (typically only available with minimum $25,000 deposit).

Current Inflation Rate

Average inflation for 2017 was 2.13%.  I use that number throughout the episode.

The Math

We use a $1000 tax refund example, putting it into a 1-Year CD at 2.0%

Investment:

$1000 * 1.02 (100% principle + 2.0% interest) = $1020

Inflation:

$1000 * 1.0213 = $1021.30

Net Value Loss of $1.30

***The person I first discussed this with argued that I wasn't accounting for Compound Interest...so let's work through that***

What About Compound Interest?

1. Compound Interest typically would not apply to a 1-Year CD because most CDs Compound Annually.
   1. This means the only time interest would compound on your CD is the day you close it out and retrieve your money from the bank at the end of the year
   2. So, in this case, you were promised 2%, and you get exactly 2% interest on your investment at the end...nothing compounded in between
2. Let's assume you got a magical CD that compounds monthly...how would that affect your return?
   1. First, your 2% APR will be Chopped Into 12 Equal Bits...one for each month
   2. 0.02 / 12 = 0.0016666667
   3. So, your interest would be compounded at a rate of 0.16666667% each month

$1000 * 1.0016666667 = $1001.67 (End of January)

$1001.67 * 1.0016666667 = $1003.34 (End of February)

$1003.34 * 1.0016666667 = $1005.01 (End of March)

(Here, you see the benefit of Compound Interest because rather than having a simple return of $1.67 each month based on your original $1000 principle, the return each month gets slightly larger because interest accrual is based on a higher amount that is in your account after each additional accrual.  Because of this, your APY gets higher the more often that your Loan or Investment Compounds)

FAST FORWARD

$1018.49 * 1.0016666667 = $1020.18 (End of December)

Yes, you read that right.  In this scenario compound interest will earn you an EXTRA $0.18 over the year.

So, as I said, compound interest doesn't really apply with CDs, especially when you're putting in small money.

But Gerald, I'm Big Bank Hank

Cool.  I looked at the outcomes for a person dropping $25,000 into a 5-year CD at 2.5% APR.

In that scenario, I ignored the fact that the average Long Term Inflation Rate is 3.22%.  Instead, I assumed that inflation would not change AT ALL over the next 5-Years while your money is tied up.  Here's the outcome:

• $25000 CD, Compounded Annually, 5-Year Term
• Yields $28285.21 = + $3285.21
• Inflation: $27778.36 buys what $25000 bought 5 years ago
• Net Gain = $506.85 for a 5 Year Commitment of your $25,000

Yes, you gave up access to $25,000 of your money for five years so that the bank could pay you the equivalent of $506.85. Wealthy people don't put money into CDs.  If you want to become wealthy, don't put your money into a CD.

Monday, 12 Feb 2018, we will talk about another safe, and much more profitable way to invest your Tax Refund.

Thanks for joining me in this Bonus, App Only Episode. 

If you have questions about the numbers we ran or want to dig deeper into this subject, go to the contact tab in the app and Email or Call Me.

If you haven't already, JOIN the Buy Black Podcast Community Facebook Group and let's continue and grow the conversation there!

Talk to you soon!

How much time and money have you dumped into failed Facebook Ads Campaigns?  Don’t blame Facebook!  They’ve built an excellent marketing platform, but as the business owner, YOU have to do your part!  My guest, David W Williams, CEO of Digital Underground Sales & Marketing, is here to teach you why most Facebook Ads Campaigns Fail and how you can avoid expensive pitfalls to make yours profitable.

Buy Black | The Voice of Black Business

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Started off as an Email Marketer

• [03:45]
• Built email lists
• Sold them to other digital marketers
• Got into facebook ads when they first started around 2013
• Started build his business for himself mastering Facebook Ads

What makes Facebook Ads so powerful

• [05:00]
• If your target audience is over 25, they are probably on facebook
• It’s the platform with the widest reach…”unlimited traffic”
• Advertising on websites, there’s a limit to the number of people you can get your offer in front of
• Facebook makes it easy to start doing ads, but you need a little education to do it effectively

Download the Free PDF Highlight Reel! Click here to download David's top Facebook ad campaign tips from the episode. Why do most Facebook Ad Campaigns Fail?

• [07:00]
• Most business owners do not know their numbers
• Going to facebook, spending money on ads, but don’t have Key Performance Indicators setup
• Most businesses really don’t know who they’re marketing to
• Their customer avatar is very “thin”
• Facebook is a great platform, but it doesn’t do the marketing work for you

How to identify your Customer Avatar

• [09:30]
• This is the “ideal person” that you are trying to do business with
• Like building a FBI profile, you should have a robust profile of the type of person you are targeting with your marketing

How to find the Psychographic Information

• [11:50]
• 30-40 years ago you had to do focus groups
• Today, people tell you everything they think and feel on the internet
• Find where your customers hang out (blogs, social media), and follow them and observe what they say
• Sit on blogs and read all of the comments, develop the information trends and find out how you need to target your marketing
• You must do the front-end marketing work to be successful with back-end advertising

Marketing vs. Advertising

• [16:40]
• 1954 Video, “Selling to the Negro”: https://youtu.be/04myb2Dzo9Q 
• Marketers break down the psychology of the black buyer, then sell that information to companies so they know how to get our dollars
• Marketing is a science, Advertising is a technical practice
• Marketing is the deep psychological work of figuring out what an audience desires and figuring out how to craft messages that make them react
• Advertising is specifically choosing how much money will be spent on what ads in what places for what period of time

Great Examples of Marketing at work: Nike Just Do It 2018 vs. Dodge Superbowl 2013

[21:30] These two videos are basically the same ad, targeted at different customer avatars

• Nike - Dream Crazy: https://youtu.be/Fq2CvmgoO7I
• Dodge - God Made a Farmer: https://youtu.be/AMpZ0TGjbWE

How Do You Set Up Your Advertising Campaigns for Success?

• [24:00]
• Assuming the numbers are good, the avatar is robust, and your offer is compelling...here are the next steps:
• Run a page post engagement ad first
• • Facebook doesn’t see your ad as an ad...it sees it as content
  • Facebook will reward you for compelling content by lowering ad costs
  • Want to get social proof of Likes, Comments, and Shares so that when the ad runs later, Facebook will see it as compelling content and lower the costs
• Run a conversion focused ad at a later date

What are the different types of Facebook Ad Campaigns that you can run?

• [26:15]
• Do you want sales or do you want exposure?
• As a new advertiser, focus on sales, engagement, or lead generation
• Facebook has in internal lead tool called Lead Pages
• Stay focused on those few

Always have a Facebook Pixel Embedded in your Website

• [29:00]
• Here are a few good Wordpress Plugins to make embedding a Facebook Pixel easy
• • Insert Headers and Footers
  • Facebook Pixel by PixelYourSite
  • WP Facebook Pixel
  • Pixel Caffeine (Used by BuyBlackPodcast.com)
  • Facebook Conversion Pixel

Questions from the Live Audience

Follow the Buy Black Podcast Fan Page on Facebook to be part of our next LIVE Broadcast!!!

Check out the video on YouTube: https://youtu.be/p8q149obKtU

Are video ads better converting than content-only ads?

• [30:45]
• “There’s no such thing as better or worse.  It’s all based on testing”
• • Test Video vs. Slideshow vs. Static Image
  • Use whichever converts best
  • All of this activity needs to be based on your KPIs (Key Performance Indicators)

What is the minimal amount of money to put into initial split-testing?

• [32:45]
• Facebook ad traffic is always going to be greater than zero
• When you’re building your business, you have to build it to withstand paid marketing
• If ad spend with no conversions will put you in the poor house, that’s a bad business model

My first ad for my greeting cards got tons of likes but nobody responded to the call to action to buy.

• [34:20]
• Getting engagement on the front end is really good. Wait until later to do the conversion ad
• You can specifically retarget every person who engaged with the ad (liked, commented, or shared), and ask questions about why they didn’t buy or give them a second opportunity to buy
• Even when people know and like you, they won’t buy immediately on Facebook because people aren’t there to buy products

When you’re generating likes and shares, would you suggest inviting people who show interest into a private page that focuses on your products or services

• [35:50]
• Yes, this is a good idea.  Anything you can do to warm that person up to your business and brand is going to help you in the long term

About Digital Underground Marketing

Our goal is to help you craft the perfect offer for your perfect customer and run profitable marketing campaigns

• Full Marketing Campaign Management
• Online courses
• How-to videos
• 1-on-1 coaching

Connect with David

Website: http://dusalesmarketing.com

Email: [email protected]  

Facebook: https://www.facebook.com/profile.php?id=1242115300  

LinkedIn: http://www.linkedin.com/in/davidwwillams/

YouTube: https://www.youtube.com/user/TheFirmTakeOver/featured?view_as=subscriber

EXCLUSIVE OFFERS FOR YOU

Facebook Ads for Small Business Online Course

• DISCOUNT CODE: OFFER57
• Contact David directly on Facebook to request the link to the course

#1 Piece of Advice for Buy Black Podcast Listeners

• [50:00]
• Black Business Owners need to start linking up with other people and having conversations about business
• You don’t have to be trying to sell each other anything, just raising each other’s knowledge and competence
• Check out The Digitial Collective (Formerly The Digital Feel Good)
• • A collective of experienced business and marketing coaches who collaborate to help each other and our clients elevate the success of our businesses
  • https://www.facebook.com/groups/510759959337496/

Resources

• BEST FREE ONLINE BOOKING SOFTWARE: https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=share
• BUILD YOUR AD AND SOCIAL POST GRAPHICS FREE: https://canva.com  
• BE A GUEST ON BUY BLACK PODCAST: https://buyblackpodcast.com/podcast-guest
• FIND BLACK-OWNED BUSINESS DIRECTORIES: https://buyblackpodcast.com/business-directory/
• REGISTER YOUR BUSINESS IN YOUR STATE: https://buyblackpodcast.com/register-new-business-your-state/
• FIND BUSINESS RESOURCES: https://buyblackpodcast.com/business-resource-link-directory/

Connect With Me Email Me

Show Feedback: [email protected]

Business Questions: [email protected]

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Connect With Me on LinkedIn

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We both know you have at least one book inside of you...probably more.  It’s time for you to let it out and share it with the world. My guest, Edd Far, answered the call and released two poetry books this year.  His latest, “Normal Thoughts from a Random Mind, Vol. 2”, hit shelves last month. During our conversation, Edd shared tools (like Amazon’s “Createspace”), tips, and secrets that you can use to write your book, market it on social media, and build your self-publishing empire.

Edd Far is a Writer from NYC who believes the key to happiness is finding your Purpose and Making that Your Passion. He also illustrates Children's Books, Works in Sales, and has a Private Tutoring Business for people ages 18 and over. When Ed is not working, he's going to Concerts, Museums, Parks, and learning at least one new fact each day. Thanks for the Platform.

Links:

Normal Thoughts from a Random Mind Series: https://www.amazon.com/gp/bookseries/B07J5HP9HR/ref=dp_st_1983642851

Top Nine Best Places to Self-Publish Your Book: https://thepennymatters.com/best-self-publishing-sites/

Edd Far Author’s Page - Facebook: https://www.facebook.com/EddFarAuthor/

Follow Edd on Twitter: https://twitter.com/edfarquharson42

Find Edd on Instagram: https://instagram.com/eddzartworrld

Your business should be a reflection of your true self. Learn practical self care tips to embrace your reality, tap into your purpose, and live in HEALTHY prosperity with my guest, Life Coach and Spiritual Healer Avalaura Gaither.

3 Key Points:

1. Your business should be a reflection of you.  “If your mind ain’t right, your business ain’t tight!”
2. Give yourself permission to RELAX.  If you’re incapable of doing that (Like Myself) connect with a Life Coach, Spiritual Healer, or guide who can help you.
3. Self Care is the best Health Care!

Sponsors

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• https://buyblackpodcast.com/patreon

Voices of Black Business Show Notes

**Click any timestamp to jump directly to that point in the episode.

Today’s Voice of Black Business: You Need a Life Coach - Learning Entrepreneur Self Care w/ Avalaura Gaither Avalaura’s #1 Piece of Advice: "Self Care is the best Healthcare!  If you're practicing self care, that is the best thing that you can do for yourself, for your business, for your family...for everybody!"

• [02:45] Interview begins.
• [06:15] From total job dissatisfaction and depression to the retreat that changed Avalaura’s outlook
• [09:00] Taking the “Red Pill” - Avalaura’s 6-month Healing Sabbatical
• [20:00] What it looks like to be “existing” but not really LIVING
• [25:00] What it looks like to be living in your SUPER SOUL SUCCESS
• [34:10] Back from break - The Origins of Avalaura’s Healing Center
• [36:35] How Avalaura took ownership of her niche in the Life Coaching Industry
  • Power Quote: “If Your Mind Ain’t Right, Your Business Ain’t Tight”
• [48:15] Doing the work to find your core BEFORE building your business
  • Your business should be aligned with who you are as a person
• [30:00] Keys to the reflection process for business owners and entrepreneurs
  • Get Avalaura’s Book - BLISS - http://spiritualsage.net/1466-2/
• [35:00] Meditation & Self Care - Most people don’t know how to meditate correctly
• [40:00] Avalaura’s process for Guided Meditation & Progressive Relaxation

Connect with Avalaura

• Avalaura Healing:  http://www.avalaura.com  
• Facebook: https://www.facebook.com/AvalaurasHealingCenter
• Twitter: https://twitter.com/HealerAvalaura
• Instagram: https://www.instagram.com/healeravalaura/
• YouTube: https://www.youtube.com/user/avalaura2005
• LinkedIn: https://www.linkedin.com/in/avalaura/
• Email: [email protected]
• Call: 301-458-0335

Buy Black Podcast Exclusive Business Resources!

1. How to Register a New Business in Your State
2. Black Business Directories…Directory!
3. 200+ Business Building Resource Websites Link Library
4. Productivity Apps for Entrepreneurs

Join the Voices of Black Business

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Your Startup is your baby! It’s hurts to find out that the customers you’re targeting don’t really feel it the way you hoped they would. My guest, Daniel Abaraoha shares his experience reading market signals in the ethical apparel niche and explaining how he planned his pivot.

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**Click any timestamp to jump directly to that point in the episode.

Today’s Voices of Black Business: How to identify if your startup needs to pivot. Daniel’s #1 Piece of Advice: Hold Black Businesses Accountable.  We are just as much a part of the economy as every other business.  We need your feedback...we need your help to continue to get better and stronger.

• [03:10] Interview begins.
• [06:45] Daniel’s first signal to take a step back and regroup. Casa Libre shuts down.
• [08:30] Vita’s clarified mission and market position
• [12:00] Daniel’s plan to pivot Vita Shoes to speak directly to his target consumers.
• [13:20] Doing market research; connecting with retail store fashion buyers
• [16:30] Reading the market signals and planning the pivot.
• [22:30] To pivot, you have to keep one foot planted.  Your startup can shift direction without completely abandoning its original
• [30:30] The challenge of getting your target customers excited and engaged with your brand.
• [36:00] La Vita e Bella Drive 2018 - Campaign for Hope
• • October 1-31, $10 of Each Purchase goes to Dallas Hope Lodge Project
  • https://www.cancer.org/treatment/support-programs-and-services/patient-lodging/hope-lodge/dallas.html
  • Learn more and Buy Your Vita Shoes at http://vitashoesco.com.
  • Buy Black Podcast Listeners use the code “BUYBLACK” to take 10% off your purchase
  • [45:30] Daniel’s favorite tool is Boomerang...a Gmail scheduling plugin
  • Boomerang
  • Mailchimp saves him time and energy sending emails to his previous customers

Buy Black Podcast Exclusive Black Business Resources!

1. How to Register a New Business in Your State
2. Black Business Directories…Directory!
3. 200+ Business Building Resource Websites Link Library
4. Productivity Apps for Entrepreneurs

Join the Voices of Black Business

• Download the Buy Black Podcast App:       iPhone/iPad      | Android
• Join our Facebook Group: Buy Black Podcast Community
• Follow me @buyblackpodcast :      Facebook      | Twitter      | Instagram
• Send Feedback to: [email protected]
• Apply to be featured on the show: https://buyblackpodcast.com/podcast-guest
• Want to become a show sponsor?

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When you're looking for specific advice on starting a business, it can be a pain searching through blogs and podcast archives to find exactly what you're looking for. That's why I did it for you! This episode captures some of the best tips from our experts for building a successful business online! From finding an idea to marketing, search engine optimization, and capturing repeat business, this episode has everything you need to get started!

Subscribe:      Apple     | Google     | Spotify     | Stitcher     | iHeart Get your Questions Answered in our monthly Q&A episode. Send yours to: [email protected] 3 Key Points:

1. Don’t put too much energy into trying to find the perfect business idea.  Create a solution for a problem you have and sell that.
2. Do the work up front to make sure your business idea is worth pursuing.  Have a set of standards your idea must pass before you invest time and resources into it.  Build a beautiful front end landing page with good SEO principles to draw in your initial audience.
3. Marketing doesn’t always have to cost dollars and cents.  Creative social media strategies can help you land influencer support for free.  If you already have customers and an email list, remarketing to those people is a free way to immediately increase sales.

Sponsors

• Mike D’s BBQ – My good friend, Mike De Los Santos makes some of The World’s Best Barbeque Sauce!  Don’t just take my word for it. Check out the growing list of awards Mike’s sauces and rubs are racking up!
• • Get your Labor Day grill on point with The Best BBQ Sauce in North Carolina, 2017!
  • Visit https://buyblackpodcast.com/bbq to Make Your Order Now!
  • Use the code BUYBLACK to get FREE SHIPPING and an EXCLUSIVE GIFT with your purchase!
  • Throw Some D’s On It!

• Show your support for Buy Black Podcast!
• • Become a Patron and gain Exclusive Access to behind-the-scenes and original content!
  • PLUS get a shoutout on our new monthly Ask the Experts Q&A Episode!
  • https://buyblackpodcast.com/patreon
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Voices of Black Business Show Notes

**Click any timestamp to jump directly to that point in the episode.

Today’s Voices of Black Business: Best Tips for Building a Successful Business Online

• [07:00] Solve the problem you have and sell it to other people who have that same problem.
• • Nneka Brown-Massey, Innovative Supplies Worldwide, Inc.
  • https://innovativesupplies.net
• [11:00] Use your unique intersection of skills to create a product or service that few other people would be able to conceive.
• • Jamille Robinson, Phoenix Deep Rooted Organics
  • https://phoenixdeeprooted.com
• [19:55] Find a low-overhead business opportunity selling products that people are already buying.  Drop shipping and Amazon-based e-commerce are great options.
• • Rashida Hawthorne, Glambulb
  • https://glambulb.com
• [26:45] Four Go/No-Go Criteria for green-lighting a business opportunity
• • Rohan Gilkes, Innclusive & Launch27
  • https://launch27.com
• [34:30] Fundamental tips for good Search Engine Optimization (SEO)
• • Darrin Marion, Ratel SEO
  • https://ratelseo.com
• [42:30] Get influencers (athletes & entertainers) to market your products for you!
• • Jamel LeBranch, Faith Is Fuel Shades
  • https://fifshades.com
• [51:20] Don’t overlook the value of having repeat customers.  Constantly acquiring new customers is a losing proposition.
• • Thierry Augustin, E-Commerce Marketing Strategist
  • https://thierryaugustin.com
• [54:45] The Three Steps for Email Marketing Success
• • Thierry Augustin, Stellar Emails
  • https://stellaremails.com

Buy Black Podcast Exclusive Black Business Resources!

1. How to Register a New Business in Your State
2. Black Business Directories…Directory!
3. 200+ Business Building Resource Websites Link Library
4. Productivity Apps for Entrepreneurs

Join the Voices of Black Business

• Download the Buy Black Podcast App:       iPhone/iPad      | Android
• Join our Facebook Group: Buy Black Podcast Community
• Follow me @buyblackpodcast :      Facebook      | Twitter      | Instagram
• Send Feedback to: [email protected]
• Apply to be featured on the show: https://buyblackpodcast.com/podcast-guest
• Want to become a show sponsor?

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The most important asset that any of us has is time.  It’s the only thing that we can never create more of, and once it’s gone there is nothing we can do to change the way it was used.  Most people spend a third of their time creating income to sustain life. What if you could create Passive Income instead?  Take back your time and spend it with the people and doing the things you love.  My guest, Terry Washington Jr. teaches us how in this episode and in his forthcoming book, The Purpose and Supremacy of Passive Income: The Secrets to Financial Freedom Without Quitting Your Job.

Subscribe:      Apple     | Google     | Spotify     | Stitcher     | iHeart Get your Questions Answered in our monthly Q&A episode. Send yours to: [email protected] 3 Key Points:

1. You don’t have to be great to get started, but you do have to start to be great!
2. People don’t remember what you did for a living.  They remember who you helped.
3. Your great great great great great grandchildren will be able to find out every detail about you just by doing a simple search.  What are you leaving for them to find? What will your legacy be?

Sponsors

• Mike D’s BBQ – My good friend, Mike De Los Santos makes some of The World’s Best Barbeque Sauce!  Don’t just take my word for it. Check out the growing list of awards Mike’s sauces and rubs are racking up!
• • Get your Labor Day grill on point with The Best BBQ Sauce in North Carolina, 2017!
  • Visit https://buyblackpodcast.com/bbq to Make Your Order Now!
  • Use the code BUYBLACK to get FREE SHIPPING and an EXCLUSIVE GIFT with your purchase!
  • Throw Some D’s On It!

• Show your support for Buy Black Podcast!
• • Become a Patron and gain Exclusive Access to behind-the-scenes and original content!
  • PLUS get a shoutout on our new monthly Ask the Experts Q&A Episode!
  • https://buyblackpodcast.com/patreon

Voices of Black Business Show Notes

**Click any timestamp to jump directly to that point in the episode.

Today’s Voice of Black Business: Create Passive Income and Take Back Your Time Terry’s #1 Piece of Advice: Hold On! A Change Gone Come

• [02:00] Interview begins
• [05:15] Six Keys to Move from Survival to Success
• [07:30] Conquering fear to start chasing the dream
• [10:00] “You don’t have to be great to get started, but you do have to start to be great”
• [13:15] Recognize your real enemy...and defeat him.
• [17:35] Back from ad break

The Purpose and Supremacy of Passive Income

1. [18:30] I’ve got a great job.  Why should I care about passive income?
2. [20:00] There’s a problem if the bulk of your income stops if you stop working
3. [22:00] Build passive income part-time
4. [24:00] Your greatest asset is your time.  What is your time “Mount Rushmore”?
   1. Extremely low startup costs
   2. Get your time back
   3. Spend time around inspired people
5. [27:30] Give network marketing a serious look if you want to build passive income

 

• Puts the 20th Century business model in the backseat

 

1. 1. Puts you in position to change your legacy
2. [35:15] Leaving your legacy
3. [38:30] Moving past the traditional retirement mindset

Connect with Terry

• Who is Chevan Baker: https://www.terrywashingtonjr.com/
• Facebook: https://www.facebook.com/TRWjr.TerryWashington
• Instagram: https://www.instagram.com/terryrwashington/  
• LinkedIn: https://www.linkedin.com/in/trwjrterrywashington/
• Email: [email protected]  

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So you want to run your own business? Great! Don’t let fear keep you from getting started.  In fact, you should get comfortable being UN-comfortable! In this episode, learn the five critical behaviors used by successful business leaders to stand out in the marketplace.

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Voices of Black Business Show Notes

**Click any timestamp to jump directly to that point in the episode.

Today’s Voice of Black Business: Five Critical Behaviors of Successful Business Leaders w/ Chevan Baker Chevan’s #1 Piece of Advice: Don’t second guess yourself! You can accomplish anything!

• [03:10] Interview begins
• [04:00] The Tech Blog & The Senior Project
• [13:30] The Value of Evergreen Content
• [21:50] Back from Break

Five Critical Behaviors of Successful Business Leaders

1. [22:10] Build genuine relationships and strong networks
   1. Always carry business cards and give them out generously
   2. Work on your elevator pitch...always be ready to talk about your business
   3. Shoot your shot!  
   4. Always be open and receptive to the moment - go where the people are
   5. Be genuinely curious
   6. Don’t be afraid of the challenge
   7. Be a real leader - to control your path you must make the key decisions
2. [31:40] Control the path you walk.  Take ownership of your destiny
   1. Look at yourself as a CEO
   2. Present yourself on purpose...all the time.  Even down to the way you answer your phone
   3. The only failed opportunity is a missed opportunity.  Be prepared for the moment and step into it
3. [35:40] Take advantage of every opportunity that is presented to you
   1. [47:10] The Cold Shower Theory
4. [40:50] Get Comfortable Being UN-Comfortable
   1. We are biased toward our own ideas
   2. People will also tell you what you want to hear...don’t believe them
   3. Pay attention to the data
   4. Pay attention to what customers actually DO when they visit your site or walk through your door
   5. Use https://trends.google.com to see what people are searching for…
   6. [55:10] Google Trends Search Term Analysis Use Case Example
5. [48:30] Watch and Listen to Your Audience - Really Listen to Learn What They Want

Connect with Chevan

• Who is Chevan Baker: www.chevanbaker.com
• Web & Mobile App Development: www.1place4tech.com
• Social Comedians Content & Branding: www.somethingtolaughat.com
• Twitter: https://twitter.com/chevanbaker
• LinkedIn: https://linkedin.com/in/chevan-baker-ba555955
• Email: [email protected]

Buy Black Podcast Exclusive Black Business Resources!

1. How to Register a New Business in Your State
2. Black Business Directories…Directory!
3. 200+ Business Building Resource Websites Link Library
4. Productivity Apps for Entrepreneurs

Join the Voices of Black Business

• Download the Buy Black Podcast App:
  • iPhone/iPad      |     Android
• Join our Facebook Group: Buy Black Podcast Community
• Follow me @buyblackpodcast :      
  • Facebook      |     Twitter      |     Instagram
• Send Feedback to: [email protected]
• Apply to be featured on the show: https://buyblackpodcast.com/podcast-guest
• Want to become a show sponsor?

Subscribe:      Apple     |     Google     |     Spotify     |     Stitcher     |     iHeart