When markets take a dive like they did recently, the use of the word "quality" increases dramatically. 

Suddenly, everyone is hunting quality stocks that can withstand whatever is being thrown at them by the economy and by the market. 

But what exactly is quality? Well, it has many faces, but companies with strong financial metrics, like high return on equity and strong competitive advantages, are high on the list.  

So, which ASX companies exhibit these traits and how do the pros rate them? 

To answer those questions, Livewire's Anna Dadic was joined by Will Granger from Airlie Funds Management and Marc Whittaker from IML.

In this episode they analyse five ASX names that fit the bill and each outline the bull case on one company they believe is set to thrive. 

Please note this episode was filmed on 7 May 2025.