Buyer's Agent Networks Podcast

In this episode of the Buyer's Agent Networks podcast, host Julie Crockett talks with Scott Aggett, an experienced deal maker and founder of Hello Haus, Australia's first negotiation-as-a-service platform.

Scott shares his expertise in real estate negotiation, emphasizing the importance of transparency, accountability, and performance in the industry. He discusses the common pitfalls buyers face, how to balance numbers with emotions, and provides real-life examples of successful negotiations.

Scott also highlights the need for proper education and experience for buyer's agents to truly add value for their clients. The episode concludes with a surprising personal insight into Scott's ventures in Japan.

• 00:00 Introduction and Podcast Overview

• 01:12 Meet Scott Aggett: The Negotiation Expert

• 02:24 The Rise of Buyer's Agents and Market Challenges

• 04:31 Transparency and Accountability in Real Estate

• 05:59 Common Negotiation Myths and Mistakes

• 09:44 Balancing Emotions and Numbers in Property Deals

• 12:51 Real-Life Negotiation Success Stories

• 20:36 The Role and Future of Buyer's Agents

• 22:30 Conclusion and Final Thoughts

Connect with Scott Aggett

• Website | https://www.scottaggett.com/

• LinkedIn | https://www.linkedin.com/in/scottaggett

Connect with Julie

• LinkedIn | www.linkedin.com/in/juliecrockett

Book a time with Julie to apply for the next intake of the Buyer's Agent Course on September 9, 2025 | https://calendly.com/julieapi/30-minute-zoom-meeting

Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au

Ask a Question or pitch for a spot on the Buyer's Agent Networks Podcast: [email protected]

Subscribe to the Buyer's Agent Networks Podcast here: https://bit.ly/follow-buyers-agent-podcast

Forward this episode to a friend: https://drive.google.com/file/d/1wPYOCU31nV0CBSfzu1q05V00m3WtVDmK/view?usp=sharing

Get the '23 FAQS Property Investors Ask A Buyer's Agent' free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/

Join the Buyer's Agent Network to collaborate with other Buyer's Agents and real estate aligned professionals around Australia.

You get:

• A Monthly Master Class with a real estate industry Expert AND

• A monthly online Networking session

• $44 per month to stay connected and potentially meet your next JV or referral partner.

For more info and to Join the Buyer's Agent Networks:https://courses.juliecrockett.com.au/offers/TqfqLWgr

In this episode of the Buyer's Agent Networks podcast, host Julie Crockett discusses the intricacies of becoming a buyer's agent, focusing specifically on those looking to work across borders in Australia.

She provides insights into the importance of client management, the necessity of comprehensive strategies, and the significance of continuous education. Julie emphasizes the value of effective communication and marketing, sharing her personal experiences and tips for success in the buyer's agent industry.

This episode is a valuable resource for anyone considering a shift to becoming a borderless buyer's agent or looking to enhance their existing practice.

• 00:00 Introduction and Host Welcome

• 01:21 The Reality of Becoming a Buyer's Agent

• 02:41 Client Management and Expectations

• 05:39 The Importance of Strategy

• 07:08 Operational Workflow and Systems

• 12:09 Marketing and Self-Promotion

• 16:20 The Evolving Buyer's Agent Industry

• 18:34 Conclusion and Resources

Connect with Julie

• LinkedIn | www.linkedin.com/in/juliecrockett

Book a time with Julie to apply for the next intake of the Buyer's Agent Course on September 9, 2025 | https://calendly.com/julieapi/30-minute-zoom-meeting

Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au

Ask a Question or pitch for a spot on the Buyer's Agent Networks Podcast: [email protected]

Subscribe to the Buyer's Agent Networks Podcast here: https://bit.ly/follow-buyers-agent-podcast

Forward this episode to a friend: https://drive.google.com/file/d/1wPYOCU31nV0CBSfzu1q05V00m3WtVDmK/view?usp=sharing

Get the '23 FAQS Property Investors Ask A Buyer's Agent' free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/

Join the Buyer's Agent Network to collaborate with other Buyer's Agents and real estate aligned professionals around Australia.

You get:

• A Monthly Master Class with a real estate industry Expert AND

• A monthly online Networking session

• $44 per month to stay connected and potentially meet your next JV or referral partner.

For more info and to Join the Buyer's Agent Networks:https://courses.juliecrockett.com.au/offers/TqfqLWgr

In this episode of the Buyer's Agent Networks podcast, host Julie Crockett welcomes back Melanie Hoole, a veteran in digital marketing with 26 years of experience, specializing in real estate. The discussion delves into the nuances of branding for buyer's agents, explaining the difference between branding and marketing.

Melanie shares valuable insights on creating a strong personal brand, the importance of a consistent online presence, and the need for strategic planning in marketing efforts. She emphasizes the significance of setting aside a budget for marketing and leveraging both B2B and B2C strategies to grow one's business.

Melanie underscores the necessity of professional branding and marketing to stand out in a competitive market, providing practical advice on how to efficiently manage and outsource marketing tasks. Additionally, she highlights the importance of content marketing and narrating one's story to build trust and credibility. Melanie also offers a special one-hour consultation to help buyer's agents improve their online presence.

The episode serves as an essential guide for buyer agents, from novices to seasoned professionals, aiming to scale their business and establish a robust personal brand.

• 00:00 Introduction to Branding and Marketing

• 00:22 Welcome to the Buyer's Agent Networks Podcast

• 01:16 Meet Melanie Hall: Digital Marketing Expert

• 02:46 Understanding Personal Branding for Buyer's Agents

• 05:42 The Importance of Consistent Branding

• 06:34 Social Media Strategies for Buyer's Agents

• 10:42 Investing in Marketing and Promotion

• 14:31 Building B2B Relationships

• 17:47 Effective Marketing Systems for Scaling

• 23:01The Power of Content Marketing

• 39:01 Melanie Hoole's Personal Journey and Insights

• 44:38 Conclusion and Final Thoughts

• Website | https://hoole.co/

• LinkedIn | https://www.linkedin.com/in/melaniehoole/

Connect with Julie

• LinkedIn | www.linkedin.com/in/juliecrockett

Book a time with Julie to apply for the next intake of the Buyer's Agent Course on September 9, 2025 | https://calendly.com/julieapi/30-minute-zoom-meeting

Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au

Ask a Question or pitch for a spot on the Buyer's Agent Networks Podcast: [email protected]

Subscribe to the Buyer's Agent Networks Podcast here: https://bit.ly/follow-buyers-agent-podcast

Forward this episode to a friend: https://drive.google.com/file/d/1wPYOCU31nV0CBSfzu1q05V00m3WtVDmK/view?usp=sharing

Get the '23 FAQS Property Investors Ask A Buyer's Agent' free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/

Join the Buyer's Agent Network to collaborate with other Buyer's Agents and real estate aligned professionals around Australia.

You get:

• A Monthly Master Class with a real estate industry Expert AND

• A monthly online Networking session

• $44 per month to stay connected and potentially meet your next JV or referral partner.

For more info and to Join the Buyer's Agent Networks:https://courses.juliecrockett.com.au/offers/TqfqLWgr

In this episode of the Buyer's Agent Networks podcast, host Julie Crockett converses with Melanie Hoole, a digital marketing guru with over 20 years of experience, specializing in real estate marketing.

Melanie shares invaluable insights on transitioning from a salary-based job to becoming a business owner, emphasizing the importance of mindset and reinvesting in personal branding. She provides practical tips on establishing an online presence, leveraging storytelling for effective client case studies, and avoiding common pitfalls in marketing efforts.

Melanie also introduces her DIY marketing course tailored for buyer's agents, offering a comprehensive guide to creating impactful marketing content efficiently. The episode underscores the significance of unique positioning and continuous learning to thrive in the competitive real estate market.

• 00:00 Mindset Shift: From Salary to Business Ownership

• 00:21 Introduction to the Buyer's Agent Networks Podcast

• 01:15 Meet the Marketing Guru: Melanie Hoole

• 02:19 Branding and Marketing Tips for New Buyer's Agents

• 02:42 Melanie's Journey and Initial Tips

• 04:20 The Importance of Online Profiles

• 05:56 Challenges and Strategies in Real Estate Marketing

• 06:59 The Role of Digital Marketing for Buyer's Agents

• 09:42 Common Mistakes and Effective Marketing Strategies

• 21:18 The Value of Marketing Funnels

• 21:46 The Importance of a Strong Website

• 22:51 Melanie's Marketing Course for Buyer's Agents

• 24:42 Leveraging AI for Creative Marketing

• 25:46 Affordable Marketing Solutions

• 26:09 Pre-Packaged Marketing Content

• 32:23 The Importance of Blogging

• 39:13 Capturing Client Success Stories

• 43:23 The Power of Online Presence

• 43:46 Conclusion and Future Insights

• Website | https://hoole.co/

• LinkedIn | https://www.linkedin.com/in/melaniehoole/

Connect with Julie

• LinkedIn | www.linkedin.com/in/juliecrockett

Book a time with Julie to apply for the next intake of the Buyer's Agent Course on September 9, 2025 | https://calendly.com/julieapi/30-minute-zoom-meeting

Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au

Ask a Question or pitch for a spot on the Buyer's Agent Networks Podcast: [email protected]

Subscribe to the Buyer's Agent Networks Podcast here: https://bit.ly/follow-buyers-agent-podcast

Forward this episode to a friend: https://drive.google.com/file/d/1wPYOCU31nV0CBSfzu1q05V00m3WtVDmK/view?usp=sharing

Get the '23 FAQS Property Investors Ask A Buyer's Agent' free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/

Join the Buyer's Agent Network to collaborate with other Buyer's Agents and real estate aligned professionals around Australia.

You get:

• A Monthly Master Class with a real estate industry Expert AND

• A monthly online Networking session

• $44 per month to stay connected and potentially meet your next JV or referral partner.

For more info and to Join the Buyer's Agent Networks:https://courses.juliecrockett.com.au/offers/TqfqLWgr

In this episode of the Buyer's Agent Networks podcast, host Julie Crockett discusses the often unseen challenges faced by buyer's agents, such as deals falling through, low valuations, and clients' heightened emotions.

Julie emphasizes the importance of clear and calm communication, strategic decision-making, and maintaining client trust, even when things don't go as planned. She shares practical advice on how to manage client expectations, keep clients informed, and transform difficult situations into long-term client relationships.

Tune in for insights on how integrity, leadership, and professionalism play crucial roles in the success of a buyer's agent.

• 00:00 Introduction and Podcast Overview

• 01:09 Welcome and Episode Introduction

• 01:16 Challenges in the Buyer's Agent Profession

• 02:36 Managing Client Expectations

• 04:15 Dealing with Unexpected Issues

• 07:36 Communication Strategies

• 08:51 Case Study: Subdivision Potential

• 12:46 Building Trust and Professionalism

• 15:21 Conclusion

• Website | https://www.leifield.com.au/build-a-rent-roll/

• LinkedIn | https://www.linkedin.com/in/owendavis1/

Connect with Julie

• LinkedIn | www.linkedin.com/in/juliecrockett

Book a time with Julie | https://calendly.com/julieapi/30-minute-zoom-meeting

Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au

Ask a Question or pitch for a spot on the Buyer's Agent Networks Podcast: [email protected]

Subscribe to the Buyer's Agent Networks Podcast here: https://bit.ly/follow-buyers-agent-podcast

Forward this episode to a friend: https://drive.google.com/file/d/1wPYOCU31nV0CBSfzu1q05V00m3WtVDmK/view?usp=sharing

Get the '23 FAQS Property Investors Ask A Buyer's Agent' free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/

In this heart-to-heart episode of the Buyer's Agent Networks podcast, host Julie Crockett addresses the common fear of failure faced by many aspiring buyer's agents.

She discusses the importance of overcoming this fear, sharing her own journey from education to real estate, and offers actionable steps to help listeners transition smoothly into a buyer's agent role. Julie emphasizes learning, financial planning, network building, and silencing the inner critic as crucial steps for creating a fulfilling and impactful career.

Tune in to gain insights, find encouragement, and get practical advice on starting and succeeding as a buyer's agent.

• 00:00 Transforming Fear into Excitement

• 00:18 Introduction to the Buyer's Agent Networks Podcast

• 01:12 Addressing the Fear of Failure

• 03:34 Julie Crockett's Journey from Education to Real Estate

• 04:55 Overcoming Fear and Embracing Change

• 08:29 Actionable Steps to Become a Successful Buyer's Agent

• 12:58 Building Confidence and Dreaming Bigger

• 17:55 Conclusion and Next Steps

Connect with Julie

• LinkedIn | www.linkedin.com/in/juliecrockett

Book a time with Julie | https://calendly.com/julieapi/30-minute-zoom-meeting

Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au

Ask a Question or pitch for a spot on the Buyer's Agent Networks Podcast: [email protected]

Subscribe to the Buyer's Agent Networks Podcast here: https://bit.ly/follow-buyers-agent-podcast

Forward this episode to a friend: https://drive.google.com/file/d/1wPYOCU31nV0CBSfzu1q05V00m3WtVDmK/view?usp=sharing

Get the '23 FAQS Property Investors Ask A Buyer's Agent' free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/

In this episode of the Buyer's Agent Networks podcast, host Julie Crockett speaks with Owen Davis, director of Leifield, a national property management group in Australia. They discuss the innovative model by Leifield that helps buyer's agents provide a seamless service to clients across multiple states.

Owen elaborates on the business partnership model, which includes a referral system, trail income, and a uniform fee structure, allowing agents to build a tangible, sellable asset in the property management space.

He shares insights on how this model ensures consistent and high-quality service, the importance of maintaining client relationships, and success stories of agents who have benefited from this setup.

The episode also includes Owen's personal story about how his childhood Monopoly games shaped his career in property management.

• 00:00 Introduction to the Podcast

• 01:07 Meet Owen Davis: Bridging the Gap in Property Management

• 02:42 Understanding Leifield's Unique Model

• 05:02 The Benefits of a Seamless Property Management Service

• 09:32 Ensuring Consistency and Quality Across States

• 22:17 Success Stories and Real-Life Applications

• 26:18 Personal Insights: Owen's Journey and Philosophy

• 30:24 Conclusion

• Website | https://www.leifield.com.au/build-a-rent-roll/

• LinkedIn | https://www.linkedin.com/in/owendavis1/

Connect with Julie

• LinkedIn | www.linkedin.com/in/juliecrockett

Book a time with Julie | https://calendly.com/julieapi/30-minute-zoom-meeting

Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au

Ask a Question or pitch for a spot on the Buyer's Agent Networks Podcast: [email protected]

Subscribe to the Buyer's Agent Networks Podcast here: https://bit.ly/follow-buyers-agent-podcast

Forward this episode to a friend: https://drive.google.com/file/d/1wPYOCU31nV0CBSfzu1q05V00m3WtVDmK/view?usp=sharing

Get the '23 FAQS Property Investors Ask A Buyer's Agent' free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/

In this episode of the Buyer's Agent Networks podcast, host Julie Crockett interviews Dr. Mat Djolic, co-founder and director of HTAG Analytics. They discuss how property investing is more than a financial endeavor; it's a behavioral science.

Dr. Mat Djolic shares his journey from property investor to analytics expert, the importance of data in property investment, and how HTAG Analytics platform helps buyers agents and investors make informed decisions.

They cover key topics like understanding market momentum, the negotiation process, and the necessity of having a clear investment strategy. Dr. Mat Djolic also emphasizes that true investment success relies on a systematic approach that minimizes emotional decision-making.

• Introduction to Property Investing
• Welcome to the Buyer's Agent Networks Podcast
• Meet Dr. Mat Djolic and HTAG Analytics
• The Journey of HTAG Analytics
• The Role of Data in Property Investment
• Understanding Market Momentum and Negotiation
• The Importance of Buyer Agents and Strategy
• Understanding Individualized Investment Strategies
• Controlling Demand vs. Supply in Real Estate
• The Importance of Addressing Supply Constraints
• Front Running Growth Markets
• The Pitfalls of Uniform Investment Locations
• Aligning Investment Strategy with Client Needs
• The Role of Emotions in Investment Decisions
• The Power of a Systematic Approach
• Personal Insights and Final Thoughts
• Conclusion

• Website | https://www.htag.com.au/

• LinkedIn | https://www.linkedin.com/in/dr-matija-djolic-386475152/

• Instagram | https://www.instagram.com/matijadjolic/

• Facebook | https://www.facebook.com/matija.djolic.14/

Connect with Julie

• LinkedIn | www.linkedin.com/in/juliecrockett

Book a time with Julie | https://calendly.com/julieapi/30-minute-zoom-meeting

Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au

Ask a Question or pitch for a spot on the Buyer's Agent Networks Podcast: [email protected]

Subscribe to the Buyer's Agent Networks Podcast here: https://bit.ly/follow-buyers-agent-podcast

Forward this episode to a friend: https://drive.google.com/file/d/1wPYOCU31nV0CBSfzu1q05V00m3WtVDmK/view?usp=sharing

Get the '23 FAQS Property Investors Ask A Buyer's Agent' free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/

In this episode of the Buyer's Agent Network podcast, host Julie Crockett welcomes Veronica Morgan, a leading buyer's agent with 20 years of experience. They discuss the importance of integrity, the critical differences between buyer's agents and sales agents, strategies for establishing trust with clients, and the challenges of the real estate industry.

Veronica shares insights on the evolution of her career, starting from a sales agent to founding Good Deeds Property Buyers, and emphasizes the significance of high-quality asset selection and long-term planning for clients.

Julie and Veronica also talk about the necessity of continuous learning, client management, and the perils of adopting a purely transactional mentality. Veronica shares a personal story about her aspirations as a teenager and how she was destined in so many ways to end up in 'real estate'!

• 00:00 Introduction and Podcast Overview

• 01:07 Guest Introduction: Veronica Morgan

• 01:29 Veronica's Journey into Real Estate

• 03:42 Challenges and Learnings in the Industry

• 16:18 Building Trust and Integrity

• 20:03 Advice for New Buyer's Agents

• 28:37 Personal Insights and Conclusion

• Good Deeds Property Buyers | https://gooddeeds.com.au

• Call (02) 9555-5206

• Facebook | https://www.facebook.com/gooddeedspropertybuyers

• Linkedin | https://www.linkedin.com/in/veronicakaymorgan

Connect with Julie

• LinkedIn | www.linkedin.com/in/juliecrockett

Book a time with Julie | https://calendly.com/julieapi/30-minute-zoom-meeting

Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au

Ask a Question or pitch for a spot on the Buyer's Agent Networks Podcast: [email protected]

Subscribe to the Buyer's Agent Networks Podcast here: https://bit.ly/follow-buyers-agent-podcast

Forward this episode to a friend: https://drive.google.com/file/d/1wPYOCU31nV0CBSfzu1q05V00m3WtVDmK/view?usp=sharing

Get the '23 FAQS Property Investors Ask A Buyer's Agent' free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/

Are you making the most of every buyer lead that comes your way? In this episode, we dive into how a simple shift in focus can create real, lasting growth in a real estate business.

I'm joined by Robbie Lofaro, Principal of Harcourts Connections in Brisbane and Australia's youngest-ever Harcourts business owner. Robbie shares how he turned a traditional sales and property management agency into a multifaceted real estate business by adding a buyer's agent division. We talk about how the idea started during COVID, how they charged their first clients, and how it's grown into a substantial part of their business today. Robbie also shares how their business model allows them to train new agents, the kinds of people he looks for when hiring, and why he thinks more real estate businesses should consider doing the same. We also chat about gender balance on his team, why consistency wins over early enthusiasm, and what's ahead for the buyer's agent profession.

If you've ever thought about expanding your property business or stepping into the buyer's agent space, this episode is worth a listen.

• How the buyer's agent arm of Harcourts Connections began and evolved

• Why adding buyer's agents has increased revenue and lead conversion

• The power of using existing buyer leads for new opportunities

• The qualities Robbie looks for when hiring new buyer's agents

• Gender balance and performance differences in sales and buying teams

• The future of the buyer's agent profession in Australia

• Training and development systems that support business growth

• Robbie Lofaro's podcast | https://podcasts.apple.com/us/podcast/dont-think-just-do/id1738586957

• Harcourts International Website | https://harcourts.net/au/office/connections/people/robbie-lofaro

• Instagram | @robbie_lofaro

• Facebook | www.facebook.com/RobbieLofaro.HC

Connect with Julie

• LinkedIn | www.linkedin.com/in/juliecrockett

Book a time with Julie | https://calendly.com/julieapi/30-minute-zoom-meeting

Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au

Ask a Question or pitch for a spot on the Buyer's Agent Networks Podcast: [email protected]

Subscribe to the Buyer's Agent Networks Podcast here: https://bit.ly/follow-buyers-agent-podcast

Forward this episode to a friend: https://drive.google.com/file/d/1wPYOCU31nV0CBSfzu1q05V00m3WtVDmK/view?usp=sharing

Get the '23 FAQS Property Investors Ask A Buyer's Agent' free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/