The media business has been home to experiments ever since the invention of paper. It’s hard to make money from those experiments, fuel the experiments with the right blend of content that attracts audiences, and turn those experiments into enterprises that can survive for years. Six prime experiments from digital media’s modern era all debuted in close proximity to one another in the early 2000s – Gawker, Facebook, Twitter, HuffPost, Politico and Business Insider. All were trailblazers in an innovative and unforgiving technological ecosystem that ultimately flattened local newspapers and spawned other closely-watched and lavishly-funded media start-ups, Vice Media and BuzzFeed among them. Some of the new entrants have faced the same fates as local news. What makes this so hard? What’s at stake? And what have digital media disruptions taught us? Joining Crash Course to make sense of all of this is Ben Smith, the editor-in-chief of Semafor and the author of “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral.”

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