Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants

Send us a textIn this episode, you will be able to explore the following topics:• The concept of "Profit First" and its impact on businesses: Discuss how implementing the Profit First system can lead to financial stability and success in business.• The emotional aspect of money: Explore the emotional connection people have with money and how it influences their financial decisions.• Self-sabotage and money management: Examine why some individuals self-sabotage their financial goals and how to overcome these behaviors.• Childhood experiences and money mindset: Discuss the role of childhood experiences in shaping one's relationship with money and how it can impact financial behaviors in adulthood.• Fear and its impact on financial decisions: Analyze how fear plays a significant role in financial decision-making and ways to address and overcome fear-based reactions.• Money as a tool for freedom: Explore the concept of money as a lever for creating freedom and how strategic financial decisions can lead to greater independence and opportunities.My special guest is Brittany Tam.Brittany, a Certified Money Coach (CMC)®, is dedicated to assisting business owners in achieving financial peace, particularly when their attempts at implementing systems or mindset work have been unsuccessful. By encouraging clients to explore the underlying subconscious factors influencing their behavior, she enables them to establish lasting and meaningful change. Leveraging her expertise in bookkeeping and education, Brittany supports clients in taking practical steps towards their goals, emphasizing compassion and simplicity. Her ultimate objective is to empower individuals and instill a sense of joy as they.Follow Brittany Tam:Business website: https://thefee.caFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textIt takes all kinds to run a business, but are there advantages to certain kinds of personality traits when it comes to client acquisition for your business? I am talking specifically about extroverts versus introverts. Most people I talk with say that great salespeople are extroverts, so does that mean all great business owners are extroverts as well? I find that hard to believe. Especially due to the fact that over 55% of the population describe themselves as introverts. This means there has to be a good percentage of successfulAdrienne Johnston is a presentation designer who identifies as an chatty introvert. In spite of her introverted tendencies, Adrienne has built a multi-six figure freelance design business that includes reputable clients like Meta, Microsoft, Samsung and Marriott. Today she’s going to share with us how she built her business without traditional networking and cold outreach techniques.This week we cover:1.Is it true you have to be an extrovert in order to succeed in client acquisition?2.What superpowers do introverts have over extroverts when it comes to client acquisition?3.What are the first steps introverts should take to unlock their client acquisition potential?Follow Adrienne Johnston:https://designingandthriving.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textThe biggest winners in business are those who can distinguish between growing their business and scaling their business. I would be very curious to hear your definition right now, but that’s not how this all works. But a lot of you don’t think there is a difference and those who do, may have it a little twisted, especially if you run a service-centric business.I know I had it extremely twisted for a long time. I thought more was more and that all roads and graphs pointed up once I reached my first million in annual revenue. But service-based businesses don’t work that way because they rely on human effort and expertise, neither of which are what we call scalable. So are service-centric businesses doomed to low profitability or is there a way to successfully scale? That’s what we are talking about today. And to help me is Veronica Kirin, a serialprepreneur who sold her tech company in order to teach small business owners the 10-hour workweek. She is also the author of the award-winning anthropology book “Stories of Elders”. She has been named a Forbes NEXT 1,000, Entrepreneur and BEQ's 40 LGBTQ Leaders Under 40, and has spoken at two TEDx events.This week we cover:1. What’s the difference between growing and scaling a service-centric company?2. When should we be thinking about scaling our business?3. What are the first steps we should take in scaling our business?Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textI have been thinking a lot lately about the impact I have on the world.  I am constantly wondering if I am missing opportunities to do more to change the bad things happening around me. At the same time, I understand that I can only do so much and that I am but a spec on a spec in the cosmos. Yes, I went there. I understand that I am insignificant. But only to the universe and there is nothing I can do to change that. What I can change is the world immediately around me and the biggest changes I can impose are from my strengths in business and marketing. That’s the biggest reason I started this show. This is part of my impact. And so today, I want to celebrate another human making change in their industry by the name of Mike Kaeding, the CEO of Norhart, which designs, builds, and rents apartments in the US. But they are doing it in a way that is creating an impact in a very traditional industry. I thought it would be interesting to discuss how he and his family business are approaching the impact they are making. So let’s join the conversation.This week I asked Mike:1. What is wrong with the way your industry approaches housing now?2. Why did you take on this challenge?3. How can listeners approach creating impact in their industry?Follow Mike:Norhart.com/InvestFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAs business owners we know we must keep an eye on our daily productivity and our business’s profitability. Efficiency is another word we hear that lends to the same mentality. And even though we read all of the great books on how to be more productive, efficient and profitable, we still struggle to reach a high level of all three. I personally struggle with things like dyslexia and ADHD. And even though I am aware of my unproductive tendencies and the fact that they are hurting my profitability, I still find myself waking up early on Saturdays to make up for what I didn’t achieve throughout the week. Do you find yourself in this boat often?If you do, then you are going to love my discussion today with Darin Kidd, a highly sought-after business mentor. As a Multi-Seven Figure Entrepreneur and a dad of five, Darin knows the struggle most have of trying to run a business profitably while balancing personal responsibilities, like a family. But he believes that any entrepreneur can get more customers, earn more profits and take their business to the next level without sacrificing their health, happiness, and core values.This week we cover:Overpowering productivity barriers to achieve success in your entrepreneurial endeavors.Building a forward-thinking approach that accelerates your business growth.Understanding the critical role of sharpness, focus, and intention in entrepreneurship.Maintaining harmony between personal development, wellbeing, and professional commitments.Follow Darin: www.IWillUntil.comFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textDo you believe that marketing and sales is just a numbers game? That if you make enough calls, shake enough hands and send enough emails, the sales will come? Well, you might not be alone, but unfortunately, not right. Yes, marketing and sales are driven and measured by numbers, but they are most certainly not solely made by numbers. This has been driven into the spotlight by many great marketing minds like Donald Miller, Eugene Swartz, and the like with iconic books like Story Brand, and Break Through Advertising. To these thought leaders, marketing and advertising are driven by story and I happen to agree with them 100%. But what is the story behind storytelling and marketing? How can we utilize this age-old pastime to drive better results? That’s what we are going to uncover today. And to help me unravel the mystery is Tom Ruwitch, a storyteller, business growth catalyst, and content marketing pioneer. In 2001, Tom founded the email marketing software and services company MarketVolt. This was before most businesses had even heard of email marketing. He sold MarketVolt in 2019 and founded Story Power Marketing. Today, he works with coaches, authors, and other experts to power up their stories to increase the effectiveness of their marketing and sales efforts. And he is joining me today to share some of his secrets.This week we will cover:1. Many business people say they don't have an interesting story to tell. How do you respond?2. I've heard you say, "Storytelling does NOT have to be so complex." What do you mean by that?Follow Tom: https://StoryPowerMarketing.com https://LinkedIn.com/in/tomruwitch https://Facebook.com/storypowermarketing https://StoryPowerMarketing.show https://StoryPowerMarketing.com/emailFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAs a business owner you know the importance of understanding your market. It's essential for businesses to pay attention to and attract the Generation Z demographic because they represent the future of consumer spending. Generation Z currently makes up approximately 27% of the world's population, and by 2025, they will account for about 30% of the workforce. This group is also estimated to have a buying power of $44 billion in the US alone, and as they enter the workforce, their purchasing power is only going to increase.Moreover, Generation Z is the first generation to grow up entirely in the digital age, making them highly tech-savvy and reliant on technology. They tend to value authenticity, inclusivity, and social responsibility, and they're more likely to support brands that align with their values. Therefore, businesses that can effectively capture the attention and loyalty of Generation Z will have a significant advantage over those that cannot.Finally, it's worth noting that Generation Z also influences the purchasing behavior of other generations, such as their parents and grandparents. Therefore, businesses that can attract and retain Generation Z customers can also benefit from the ripple effect of their influence.This week we cover: 1. Who is Generation Z, and what makes them unique compared to other generations?2. What are some effective marketing strategies for reaching Generation Z?3. How can we create authentic connections with Generation Z?Check out Emanuel's book: http://authenticitymarketingtogenz.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAre you a business owner that gets the majority of your new business from referrals and word of mouth? If you answered yes, you are not alone. A survey done in 2021 showed that 82% of small businesses claim referrals as their main source of new business. This is a good thing right? Well, not quite. The survey didn’t ask how reliable or predictable businesses are getting referrals. IN my experience, referrals come in waves and not always in a predictable manner. So if you’re trying to create predictable growth, how can you rely on an unpredictable source for new business? That is unless there was a process or system in place to create a predictable flow of referrals on a regular basis. And that’s what we are going to talk about today. To uncover the secrets to creating a steady stream of referrals to your business is my friend Steve Buzogany. Steve is a lifetime entrepreneur and the Founder and CEO of The Appreciation Advocate, a company that uses gift-giving to generate more referrals for small businesses. Steve first made his mark in real estate as one of the top 10% agents in the US. He’s sold nearly $100M worth of real estate, and has become a master of relationships.This week Steve and I cover:1. What is the biggest shortfall businesses have with managing referral marketing?2. Is there a best practice or system for gift-giving?3. Are there dangers of gifting we should consider?4. What’s the best way to start incorporating gift-giving into our referral marketing efforts?Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

Send us a textAre you ready to achieve Brand Longevity? That should be the goal. But how do you access the 'how'? Patty Dominguez is the founder of Positioning to Profit, a bestselling author, advisor, and contributing marketing expert. She has worked for a Fortune 50 management consulting company and now helps service based entrepreneurs claim their category of one status based on their unique abilities.What we talked about this week:1. What is the importance of creating a personal brand in this day and age?2. How can you stand out and avoid being commoditized in a crowded market?3. What is the risk of having a spokesperson for your brand?Follow Patty: pattydominguez.com, https://www.instagram.com/thepattydominguez/, https://www.linkedin.com/in/pattydominguez/, https://www.facebook.com/officialpattydominguez/, https://twitter.com/PattyDominguez_Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.