https://www.equestriadaily.com/2023/06/everything-that-was-revealed-in-mlp.html
(My Little Pony: Tell Your Tale) - Tell Your Tale season 1 will conclude in December 2023, with a final total of 70 episodes and 24 songs. Since episode 54 was released today, there will be 16 more episodes (and 7 more songs) over the course of the next 6 months; at some point the episode releases will have to be weekly instead of biweekly.
As previously reported, Tell Your Tale will be the premier MLP show in 2024. One slide of the "2024 Franchise Overview" presentation even refers to it as the "ONE & ONLY PONABLE CONTENT SERIES". Season 2 of Tell Your Tale has been greenlit, and the show is to have weekly releases throughout 2024, as well as four specials in March, August, October and November.
There will be a total of 328 minutes of Tell Your Tale in 2024. What this probably means is that there will be 48 5-minute episodes and four 22-minute episodes, since this works out to exactly 328 minutes. (The inevitable tradeoff of weekly releases is that it would be basically impossible to make all of the episodes 22 minutes long.)
The first and third of the four specials will be "tentpole moments" (i.e. the major releases of the year). Along with the first special, in March, there will be PR for an "influencer talent reveal" and a "featured music artist reveal", and the show will be marketed with a "themed brand video featuring [the] influencer talent". Through the rest of the year, the show will also be marketed through a "region-specific media support featuring cross-category product", whatever that means, and a "region-specific pony dance party music campaign" on Facebook, Instagram and TikTok.
New Tell Your Tale episodes will continue being premiered on YouTube. Episodes from both seasons 1 and 2 will also be available on Netflix in 2024.
Season 2 of Tell Your Tale will "double down on core themes". Apparently, those core themes are "hair play in every episode" and "more magical moments". I'm not sure if this actually means anything.
Hasbro commissioned "AIM & We Are Family" to do some analyses for them in March 2023, which are referred to as "MLP Shopper Analysis" and "TYT Audience Report". According to these analyses, Tell Your Tale outperformed other MLP shows (i.e. Make Your Mark and Friendship Is Magic) in terms of approval rate among the target audience, average basket size of toy purchases, and repeat purchase rate. They found that 93 percent of girls aged 2–8 who watched the show liked it, and that 45 percent of them watched it multiple times per week. They also found that the average "basket size" for TYT toy purchases was $84, and that the repeat purchase rate for such toys was 56 percent. The toys apparently even outperform those of other brands targeting the same demographic like Barbie and Rainbow High.
(My Little Pony: Make Your Mark) - According to the "2023 Marketing Plans" presentation slide, this year will see the release of the rest of the Make Your Mark episodes that were originally ordered in 2021. Chapter 5 will have 6 episodes, while Chapter 6 will have 3 episodes and 1 special; the final special will be titled and marketed as "Secrets of Starlight".
We are reliably informed that Chapter 5 will be released on September 18, 2023, and Chapter 6 will be released on November 23, 2023.
From March 2024, certain "G5 content" (presumably both Tell Your Tale and Make Your Mark) will no longer be exclusive to Netflix and YouTube, and episodes will be released on TV channels and ad-supported free streaming services (presumably that's what "linear and AVOD" means).
