By Association

Ron Simpson has always put creativity first throughout his life. As a child Ron remembers that it was his creativity and social attitude that molded who he is today. Having worked at Bacardi early on in his career, Ron quickly grew his network and creative talent, forcing him to re-evaluate running his own agency.

After being at the helm for many years at two of his own agencies, DON’T SAY NOTHING and 24K, Ron’s storytelling skills played a major role in his current and very successful venture. As co-owner of The Avocado Show, Ron created a brand that focused on health, sustainability, aesthetics and all important Avocado. It was a concept that would take the world by storm, and propel Ron to new heights.

In this episode, Ron defines what creativity is for him and what career path he took to become a very happy person now. He goes into how he created The Avocado Show and what helped make it a success.

Join us as we celebrate life by toasting a glass of Moët & Chandon, and listen to the amazing story that is the life adventure of Ron Simpson, a true creative entrepreneur.

Matthijs de Jongh has always been fascinated with creativity, looking to the advertising industry to serve this fascination. Starting a DDB, Matthijs understood that the strategy is where he can play the best role to support the creative process of telling a brands story to the audience.

Being one of the first employees at Kessel Kramer and quickly a partner, Matthijs is now a Strategic planner, having worked on the ground breaking clients like Ben, a new but small telecom player in The Netherlands that wanted to stand out. Recently he has worked with Timberland, finding a way to connect the brand to generation Z, and using modern data techniques to involve the public.

In this episode, Matthijs will go into detail about his work on Ben and Timberland, as well as many other stories during his time in the creative advertising world. We start the episode traditionally with a bottle of wine, Esporão Monte Velho from Portugal, a client of Kessels Kramer, and Matthijs explains why it’s important to always try the product you are creating for.

Join us as we get to know Matthijs and how creativity plays a role in everything he does.

Alfredo Silva is a creative entrepreneur who followed a childhood dream of his, creating a watch brand. He personally gives a contemporary spin to the luxury dogma by being one of the first to come up with a successful ‘Affordable Luxury’ watch brand. That brand is Fromanteel.

In this episode, Alfredo shares his story behind why a bottle of Mucho Más always makes an appearance. He takes us on the journey on how he made Fromanteel a reality and what the future holds. They recently launched an opportunity to own your own share in Fromanteel, harnessing the current move to a share-economy.

Join us as we get to know the advertising strategist, turned game changing entrepreneur who believes that you should only focus on things you love, as otherwise you won’t survive.

Safi Graauw is a self-taught director and cinematographer with an academic background in earth-sciences. By interweaving eco-centric content in a strong, innovative and narrative image, he has worked on  brands such as Young Capital, K-Swiss, Sony Music and The Van Gogh Museum to environmental organizations such as Justdiggit.

In this episode, Safi explains why the red wine, Baron de Valery, means so much to him. He takes us on a journey on how he became a director who wants to steer the  commercial world in terms advertising to sustainability and purpose. 

Join us and get to know this creative entrepreneur who has  won the “Jonge Haan” Award by the Dutch Society for Advertising and so has become 2019 most interesting talent within the Dutch advertising industry. He was also named amongst the 50 most promising talents of the Netherlands in 2020 by Het Financieel Dagblad.

https://thesecavemen.com/