In this episode of Emerging Franchise Brands, host Frank Fiume sits down with Irena Azaraev, co-founder and CEO of BYou Laser Clinic. Irena shares her journey from corporate executive at Pandora Jewelry to launching a thriving aesthetics business in both Canada and the U.S. She discusses the strategic decisions behind BYou Laser Clinic’s expansion, the importance of building strong franchisee relationships, and how she ensures operational excellence in a highly competitive market.GUEST: Irena AzaraevWEBSITE: https://www.linkedin.com/in/irena-azaraev-604bb317/https://www.byoulaserclinic.com/For More Information and Extra Resources Visit:https://emergingfranchisebrands.com/Books Mentioned in this Episode:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About Ithttps://amzn.to/4ckNZxUPODCAST LINKShttps://efbpodcast.com/https://podcasters.spotify.com/pod/show/emergingfranchisebrandsSpotify: https://open.spotify.com/show/35Frm7tIXHKYXWTDdmqKa4Apple: https://podcasts.apple.com/us/podcast/emerging-franchise-brands/id1701687149SOCIALInstagram: https://www.instagram.com/emergingfranchisebrands/Facebook: https://www.facebook.com/emergingfranchisebrandsLinkedIn: https://www.linkedin.com/company/emerging-franchise-brands-podcast/Twitter: https://twitter.com/frankfiume------------------------------------------------------------------------------------Episode Shot and Edited at BlueBox Studios Tampahttps://blueboxdigital.com/