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Marketing hasn't always thought of itself as a technological field, but new tech like the cloud is placing tremendous new opportunities at the doors of marketing leaders. Accenture Interactive Lead for the UK and Ireland, Pritesh Gadhia explains how Chief Marketing Officers can embrace the cloud to achieve more with less and drive customer obsession.

Ambrose Shannon, Accenture's CFO and Enterprise Value UKI Practice Lead shares why cloud is one way for CFOs to arm themselves with faster insights to inform business decisions in today's fast-moving world. By embracing lifelong learning, Shannon explains, CFOs are in the unique position to help organisations successfully navigate cloud transformations.

Chief information security officers play an invaluable role in spotting and mitigating risks so the rest of the organisation can get on with building the dream. Cyber security guru Jane Frankland explains how the best do it, while bringing up some hidden threats they may be missing. Amongst them: a worrying lack of women in the field which may leave doors open to targeted fraud.

Applied Intelligence leader Vikas Sindwani believes the best cloud transformations start with innovative dreamers who spot the potential in vast lakes of data, then dream up business-changing things to do with them. Chief Data Officers' enterprise data strategies are driving a new breed of super-responsive, super-flexible organisations. Vikas explains how they do it.

CEOs who think of cloud simply as technology and relegate it to their tech teams are doomed to failure, argues Accenture's Strategy & Consulting lead Rachel Barton. Rachel talks about the three categories of CEO she tends to see when relating to cloud and the challenges facing each. Building back better in the UK after COVID-19 and Brexit makes this episode particularly relevant.