Byte Sized Strategy

Squarespace vs Wordpress vs Showit vs Shopify vs Kajabi vs ...? Finding the right website building platform for your small business or brand can be a challenge. There are so many out there, and each is best suited for a different type of situation or user. Join me as I scratch the surface and compare some of the most commonly used platforms I recommend for my clients.

Ever find yourself wondering how to build an effective contact page on your website? Probably not, because it’s admittedly not the most fun topic out there. However, when you consider that the contact page is an important stop on a lot of customer journeys, simply guessing at what content to put on it is a no-no. We also talk about nail polish and my neighbor interrupts by opening her garage, like I’ve been waiting for her to do since episode one. A must-listen!

Like everyone with email, I found myself in an endless sea of Black Friday promo emails this weekend. Since I also work directly in this world, helping clients put together their own email marketing campaigns, I find it impossible to stop myself from analyzing what others are doing.

Join me as I talk through things I saw from companies big & small that left me disappointed this year. If you engage in any kind of email marketing, learn from this and don’t make these mistakes!

Ground breaking. Revolutionary. Best-in-class. Are these words you'd hear in a late-night informercial or ones you should be using to describe your offerings? In this episode, we examine "affective misforecasting," a concept presented in an article by Vanessa M. Patrick, Deborah J. Macinnis, & C. Whan Park.

Once we get past the obligatory awkward introduction period, we jump right into discussing the silent killer that stops brands, big and small, dead in their tracks. (Hint: it’s complacency.) We also discuss how fear & striving for perfection can keep you stuck.

This is Byte Sized Strategy, the podcast that provides you with less fluff and more stuff that you can ACTUALLY use to grow your brand online. In every episode, we cut the banter and get down to business, talking actionable tips and tricks for online marketing, copywriting, optimizing your website, and more. I’ll be releasing a new episode of Byte Sized Strategy every Tuesday, so don’t miss out!