Bill Morrow is a Managing Partner at Empirical Consulting Solutions and has extensive expertise in identifying hurdles preventing growth, aligning sales to the vision and goals of the company, and driving results through a clear strategic path.

Bill has over 20 years in sales leadership roles and has successfully turned around and achieved new revenue goals over 25 times. Here are a few of the topics we’ll discuss on this episode of Cache Flow:

• The origins of coworking and a few bits on WeWork.
• Deploying capital during an uncertain market.
• How to access portfolio companies of investment firms.
• Different sales channels and which are the most effective.
• How to do outbound sales in a way that resonates with your prospects.
• The challenger sales model.
• How to consult your way into new sales. 
• What is customer stratification. 
• Why your top customers might not be your best clients.
• How to work out who your high-value customers are.

Resources:

• Empirical Consulting Solutions
• Regus
• WeWork
• The challenger sales model
• The Five Dysfunctions of a Team

Connect with Bill Morrow:

• LinkedIn

Connecting with the host:

• Cache Flow Twitter

Chris Wink is the cofounder of Technically Media, a digital media company best known for its community of technology professionals Technical.ly, and local nonprofit and philanthropy news site Generocity.org.

Chris’s expertise is in storytelling and convening, with a special focus on workplace culture, employer brand and employee value proposition, and he closely follows economic and workforce trends and best practices. Here are a few of the topics we’ll discuss on this episode of Cache Flow:

• The most important aspects of employer brand marketing.
• New trends in the employer brand marketing space.
• Different drawbacks of being a remote worker.
• The decline of entrepreneurship in recent generations.
• The power of storytelling for startups.
• What startups need to succeed.
• Journalist and influencer best practices.
• The nature of social media platforms.

Resources:

• Technical.ly - Generocity
• McKinsey
• Principles For Dealing With the Changing World Order: Why Nations Succeed and Fail
• Curotec

Connect with Chris Wink:

• LinkedIn

Connecting with the host:

• Brian Dainis on LinkedIn