How many hours have you spent on a sales page, email or Instagram post trying to word it PERFECTLY (fingers crossed you say the right thing that will resonate with your audience and want to buy). Delaney (website and sales copywriter, and owner of Dark Roast Copy Co.) shares how she transforms websites into engaging sales conversations by ditching perfectionism and leaning into authenticity.

This episode is for the fellow high-achieving, perfectionist girlies who are burnt out and tired of trying to be something their not

Follow Delaney on Instagram: @darkroastcopy.co
Sign up to the newsletter: HERE
Work with Delaney: HERE

IMPORTANT LINKS:

Luxe Legacy is NOW OPEN for Spring 2025- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY

Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |

Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership

COME SAY HI:

Instagram

TikTok

Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.

4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.

Since then, I have taught over 275+ business owners bulletpr...

"Unscaling" is a hot topic this year- so I brought on the queen herself to talk about what it truly means to unscale, and create a simpler business that can still be extremely successful.

Samantha Siffring shares all the insight around:

- the reality and BTS of "un-scaling" her business
- what it's like to rethink things in your business and start saying no
- where someone can start to unscale their business
- the feeling of pressure to scale in the online space

Follow Samantha on Instagram: @samanthasiffring
Listen to the Simple Online Business podcast: HERE
Join the FB community: HERE 

IMPORTANT LINKS:

Luxe Legacy is NOW OPEN for Spring 2025- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY

Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |

Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership

COME SAY HI:

Instagram

TikTok

Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.

4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.

Since then, I have taught over 275+ business owners bulletpr...

2025 is really about stacking habits and becoming the best version of yourself to see change in your life AND in your business. Sarah Dorough combines fitness, mindset work, and community support to help women thrive professionally and personally.

Although you might know Sarah as the fitness entrepreneur and personal trainer- she's sitting down to talk about her journey from starting her own business right out of highschool and insights on her "trust the process and take risks" approach- that has helped her create a community of over 134k followers that are locked on to her.

Follow Sarah on Instagram: @sarahndorough
Get a free call with Sarah: HERE

IMPORTANT LINKS:

Luxe Legacy is NOW OPEN for Spring 2025- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY

Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |

Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership

COME SAY HI:

Instagram

TikTok

Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.

4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.

Since then, I have taught over 275+ business owners bulletpr...

Everyone wants the $10k months and $100k launches... but when it comes to sitting down with your numbers, tax season, or budgeting- I know your palms are already sweating. Annie Hillman from 1428 Financial is joining me today to talk about how you can start to use your numbers as a tool not a threat, so you can start running a profitable business you are confident in.

Follow Annie on Instagram- @1428financial
Get 50% anything in the shop with code POD50

IMPORTANT LINKS:

Luxe Legacy is NOW OPEN for Spring 2025- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY

Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |

Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership

COME SAY HI:

Instagram

TikTok

Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.

4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.

Since then, I have taught over 275+ business owners bulletpr...

If you're entering your *influencer era* (even if you are a service provider looking to expand your personal brand and start getting those brand deals)- there are certain things you WILL run into, including:

- how can YOU stand out as a creator
- what you want to be known for, and expanding outward from it
- having TOO many ideas, and getting stuck on where to start
- WHERE do you start as a creator
- imposter syndrome

Kristen, Creator Monetization Coach and the founder or Your Soulcialmate (@kbousq) gives all the insight on the REALITY of being a creator, and tips that has helped her generate over $500,000 as a microinfluencer while keeping the "soul" in social media.

Follow Kristen on Instagram: @kbousq
Grab the Anti-Pitch Method Guide: HERE

IMPORTANT LINKS:

Luxe Legacy is NOW OPEN for Spring 2025- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY

Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |

Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership

COME SAY HI:

Instagram

TikTok

Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.

4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.

Since then, I have taught over 275+ business owners bulletpr...

You've tried the scaling programs, you've tried following all the advice, you watched your idols and inspirations like a hawk hoping you could pick up on some of their habits and styles to see success like them... and all of this has sucked the life out of you. Once you stepped into scaling- everything got replaced with this idea that you have to be more like the "7 figure CEO" that just isn't YOU. 

This episode is talking about how your secret to reaching the next level of success is actually leaning into YOU and YOUR personal brand- not listening to more of the "it worked for her so it'll work for you" advice.

IMPORTANT LINKS:

Luxe Legacy is NOW OPEN for Spring 2025- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY

Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |

Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership

COME SAY HI:

Instagram

TikTok

Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.

4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.

Since then, I have taught over 275+ business owners bulletpr...

I work with business owners that are starting their business- all the way to the 7 figure names you know and love. It's SO clear that the ones set up for major growth in the next 6-12 months are taking DIFFERENT action. Of course, I documented all of the most important things for you to go into 2025 10 steps ahead in your personal brand and business.

These are the top 6 moves that the most successful people are making (you are now one of them). Make sure to have a notebook handy for this episode.

IMPORTANT LINKS:

Luxe Legacy is NOW OPEN for Spring 2025- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY

Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |

Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership

COME SAY HI:

Instagram

TikTok

Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.

4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.

Since then, I have taught over 275+ business owners bulletpr...

Well, I never thought I'd be recording this episode. Grab tissues, a HUGE coffee, and sit with me for a raw (and super vulnerable) chat about my 8 year relationship ending- and how I'm navigating huge moments in life like this while running a business. We talk about growth, how things change in our lives when we enter new chapters and levels, and the truth about how me AND my clients are navigating huge moments like this in our lives while juggling a business (without having a manual on it all).

If this is your first episode here- welcome and cheers to you joining in on such a deep episode, we're truly besties now.

IMPORTANT LINKS:

Luxe Legacy is NOW OPEN for Spring 2025- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY

Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |

Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership

COME SAY HI:

Instagram

TikTok

Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.

4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.

Since then, I have taught over 275+ business owners bulletpr...

Before you go wild and start building out that webinar or masterclass... I KNOW you were taught that a launch has to start with some sort of freebie. Maybe put down the laptop and just wait a minute. In this episode we talk about:

- the biggest mistakes you make with creating a freebie
- picking apart the intention of the freebie in your launch
- how you can leave out the freebie and STILL have visibility, awareness AND find out who's lingering on the fence to buy

IMPORTANT LINKS:

Luxe Legacy is NOW OPEN for Spring 2025- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY

Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |

Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership

COME SAY HI:

Instagram

TikTok

Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.

4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.

Since then, I have taught over 275+ business owners bulletpr...

Even with the 4 offers you have running- you still find yourself creating new freebies every quarter, making custom offers, having 50 payment plans... and STILL not clear on WTF you're doing or how to hit your income goals and stack income. In this episode, I'm sharing how I went from hot mess offer suite (like you) to refining everything down to TWO offers- and still stacking more income than ever. As well as:

- refining and simplifying to expand
- the top requirements I went through to build my offer suite
- the low down on stacking income in 2024
- are micro-offers really the option (maybe listen to this before you start that membership and template pack)

The doors CLOSE for Luxe Legacy on September 20th- you know you want to polish your business this year to start expanding your personal brand, are you in?

IMPORTANT LINKS:

Luxe Legacy is NOW OPEN for Spring 2025- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY

Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |

Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership

COME SAY HI:

Instagram

TikTok

Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.

4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.

Since then, I have taught over 275+ business owners bulletpr...