I wasted years figuring this out - don't make the same mistakes.

This brutally honest breakdown will save you time, stress, and heartbreak if you're training a reactive dog (or even just starting out).👉 Want FREE access to our YCA Behaviour Bible? A dog training course worth over £500? Click here: https://ycaonline.co.uk/behaviour-bible-yt?podcast=EP%2057👉 Need expert guidance from our team? Book a FREE consultation call today and see how we can help: https://yorkshirecanineacademy.co.uk/training-with-instinct?utm_source=podcast&utm_medium=ep_57&podcast=EP%2057👉 Start your journey as a professional dog trainer, join my 2025 Mentorship: https://yorkshirecanineacademy.co.uk/jacob-mentorship?utm_source=podcast&utm_medium=ep_57&podcast=EP%2057

In this week’s episode, Jacob and Ian dive deep into what it really takes to become not just a great dog trainer—but a super human one. Whether you're working with clients professionally or training your own dog at home, the principles are the same. They explore the often-overlooked personal protocols that can prevent burnout, build resilience, and help you show up at your best—for your dog, your clients, and yourself.

From sleep and stress to self-discipline and structure, this episode blends human performance with canine behaviour in a way that will leave you rethinking how you train… and how you live.

Whether you're a seasoned pro or just getting started on your dog training journey, this is one of those episodes that might just change the way you approach it all.

📍 California Seminar – July 2025 Join Jacob at the Michael Ellis School for a 2-day deep dive into dog training business growth. 🎟️ Spots are limited – ⁠⁠⁠⁠Click here to book!⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Start your journey as a professional dog trainer, join my 2025 Mentorship⁠⁠⁠⁠

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⁠⁠⁠⁠👉 Want FREE access to our YCA Behaviour Bible? A dog training course worth over £500? CLICK HERE⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 ⁠Need expert guidance from our team? Book a FREE consultation call today and see how we can help⁠⁠⁠⁠⁠

In this week’s episode, Jacob and Ian dive deep into what it really takes to become not just a great dog trainer-but a super human one. Whether you're working with clients professionally or training your own dog at home, the principles are the same. They explore the often-overlooked personal protocols that can prevent burnout, build resilience, and help you show up at your best - for your dog, your clients, and yourself.

From sleep and stress to self-discipline and structure, this episode blends human performance with canine behaviour in a way that will leave you rethinking how you train… and how you live.

Whether you're a seasoned pro or just getting started on your dog training journey, this is one of those episodes that might just change the way you approach it all.

📍 California Seminar – July 2025 Join Jacob at the Michael Ellis School for a 2-day deep dive into dog training business growth. 🎟️ Spots are limited – ⁠⁠⁠Click here to book!⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Start your journey as a professional dog trainer, join my 2025 Mentorship⁠⁠⁠

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⁠⁠⁠👉 Want FREE access to our YCA Behaviour Bible? A dog training course worth over £500? CLICK HERE⁠ ⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠👉 ⁠Need expert guidance from our team? Book a FREE consultation call today and see how we can help⁠⁠⁠⁠⁠

Two weeks ago, I put out a podcast that sparked a ton of questions, and the most common one was "Where do I start?"

This is the exact blueprint I wish I had a decade ago, condensing my entire career of business knowledge and entrepreneurship into one powerful session. We're diving deep into practical, no-nonsense strategies to build your dog training business from the ground up, so you can stop wasting time and start making a real impact.

This conversation is packed with game-changing insights and insider secrets you absolutely need to hear.

📍 California Seminar – July 2025 Join Jacob at the Michael Ellis School for a 2-day deep dive into dog training business growth. 🎟️ Spots are limited – ⁠⁠Click here to book!⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠👉 Start your journey as a professional dog trainer, join my 2025 Mentorship⁠⁠

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⁠⁠👉 Want FREE access to our YCA Behaviour Bible? A dog training course worth over £500? CLICK HERE⁠ ⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠👉 ⁠Need expert guidance from our team? Book a FREE consultation call today and see how we can help⁠⁠⁠⁠⁠

I don’t get nervous often - but every time I’ve spoken with this guest, I’ve felt it.

Michael Ellis is a name that needs no introduction. If you’ve spent any time in the world of dog training, you already know why this conversation matters.

In this episode, we sit down with one of the true cornerstones of modern dog training. Whether you’re a professional, an enthusiast, or just someone who wants to understand their dog better — this is the conversation you don’t want to miss.

📍 California Seminar – July 19–20 Join Jacob at the Michael Ellis School for a 2-day deep dive into dog training business growth.🎟️ Spots are limited – ⁠Click here to book!⁠

⁠⁠⁠⁠⁠⁠⁠👉 Start your journey as a professional dog trainer, join my 2025 Mentorship⁠

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⁠👉 Want FREE access to our YCA Behaviour Bible? A dog training course worth over £500? CLICK HERE⁠ ⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠👉 ⁠Need expert guidance from our team? Book a FREE consultation call today and see how we can help⁠⁠⁠⁠⁠

If you listen to this podcast you'll get 10 years of business knowledge in 60 minutes.

My entire career of business knowledge and entrepreneurship condensed into one video.

I hope the information here serves you as well as it did me.

From my heart, thank you!

📍 California Seminar – July 19–20
Join Jacob at the Michael Ellis School for a 2-day deep dive into dog training business growth.
🎟️ Spots are limited – Click here to book!

⁠⁠⁠⁠⁠⁠👉 Start your journey as a professional dog trainer, join my 2025 Mentorship

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👉 Want FREE access to our YCA Behaviour Bible? A dog training course worth over £500? CLICK HERE⁠ ⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠👉 ⁠Need expert guidance from our team? Book a FREE consultation call today and see how we can help⁠⁠⁠⁠⁠

Jacob’s back from safari, and he’s brought more than just photos — he’s got fresh insights from the wild that actually relate to your dog. From lions and wild dogs to elephants and giraffes, we’re diving into animal behaviour in the wild and what it can teach us about the dogs we live with every day.

Funny, fascinating, and full of unexpected lessons.

👉 Want FREE access to our YCA Behaviour Bible? A dog training course worth over £500? CLICK HERE⁠ ⁠⁠⁠⁠

⁠⁠⁠⁠👉 ⁠Need expert guidance from our team? Book a FREE consultation call today and see how we can help⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠👉 Start your journey as a professional dog trainer, join my 2025 Mentorship

While the cat’s away, the mice will play!

In a Caffeine and Canines first, there’s no Jacob this week - but don’t worry, AJ’s stepped up to join Kirky for a reflective (and hilarious) deep dive into the dogs of their past.

They’re sharing stories, lessons learned, and the honest truth about what they’d do differently if those dogs were still with them today.

It’s heartfelt, educational, and full of laughs - just how we roll.

We miss you, Jacob!

⁠⁠👉 Want FREE access to our YCA Behaviour Bible? A dog training course worth over £500? CLICK HERE⁠ ⁠⁠⁠

⁠⁠⁠👉 ⁠Need expert guidance from our team? Book a FREE consultation call today and see how we can help⁠⁠⁠⁠

⁠⁠⁠⁠👉 Start your journey as a professional dog trainer, join my 2025 Mentorship

This week, Jacob and Kirky sit down with AJ Coombes, the latest trainer to join the YCA team. They talk about his path to becoming a dog trainer and the lessons learned along the way. We’re thrilled to have him on board, not just as an expert trainer and certified PSA decoy, but as a genuinely top bloke. Honest, insightful. Part two’s on the way...

Shout out to our good friend Brad, we love you really - https://www.gtdog.co.uk

⁠⁠👉 Want FREE access to our YCA Behaviour Bible? A dog training course worth over £500? CLICK HERE⁠ ⁠⁠

⁠⁠👉 ⁠Need expert guidance from our team? Book a FREE consultation call today and see how we can help⁠⁠⁠

⁠⁠⁠👉 Start your journey as a professional dog trainer, join my 2025 Mentorship

This week, Jacob’s joined by special guest Simão (aka Simon) - a recent mentee at the YCA who flew in from Barcelona to shadow the team. They dive into the highs, lows, and unexpected lessons on the path to becoming a dog trainer. Real talk, fresh perspective, and plenty to think about if you’re on the same journey.

⁠👉 Want FREE access to our YCA Behaviour Bible? A dog training course worth over £500? CLICK HERE⁠ ⁠

⁠👉 ⁠Need expert guidance from our team? Book a FREE consultation call today and see how we can help⁠⁠

⁠⁠👉 Start your journey as a professional dog trainer, join my 2025 Mentorship⁠⁠