When you don’t know where you’re going, distractions look like opportunities. From Kevin Thompson on Facebook.

The world expects that its requests will be accepted. That assignments, lunch dates, new projects, and even favors will get a yes. It’s just a small ask, the person thinks. The problem is obvious—if you spend all day hitting the ball back, you’ll never end up serving. Seth Godin, The Process.

Scott Adams in How to Fail at Almost Everything and Still Win Big. 

I’d recommend that one too as you start the new year. I plan to read it again to help me create systems to feed my goals

In our business, we rely on our databases, our sphere of influence, and local connections. I run across an agent occasionally who is really new to the area, just getting started or for some reason has never developed enough contacts to sustain a business.

This is a system I've taught in the past that helps combat that problem in just 8 weeks and it builds your database as you go.

Here is a link I mentioned in the show

https://jerrywrobertson.com/fast-farming-8x8/ that will take you to the blog article.

I see lots of new agents ask how to pick a broker and the answers tend to run along ‘splits’ and ‘training’. 

Training in how to be a real estate agent is important and there are lots of ways to do that. In-person training, online training, hire a coach, find a mentor, and lean on your broker or team leader for direction and advice. They will all teach you the job of being a real estate agent.

There is a more critical aspect you need to consider, however.

Do they teach you how to run a real estate business?

Keep listening for the reality of picking a broker.

You can connect with me at www.JerryWRobertson.com

Here's a short story about my time at KW and why I'm still here. It' can't be just about the money.

Let's talk about the tradeoffs for iBuyers, Investors, For Sale By Owner and Traditional Marketing. This came from an article I wrote recently and I've gotten a few calls about it. I thought it might reach a larger audience if I did a podcast on it too.

Reach out to me if I can answer questions for you. I'd love to help

Thanks for listening,

Agents who fail to lead generate go out of business quickly so we teach them how to work by referral. That saves money, time and allows them to focus on their clients, never have to resort to cold calling.

I got started mentoring agents about 3 years ago and love helping newbies get started working by referral. In this episode, we'll talk about texting or email people you don't know and how that can cost you big money. 

We're also happy to announce that Module 1 of the Referral Focused, MREA Based Course for Solo Agents is up and ready for you to listen to. Head over to focus.JerryRobertson.me for more info and to sign up. While we build out the course we're discounting the price and offering some one on one coaching to get you started on the right foot for the new year. Come check it out.

Come check us out.

Thanks for listening,

There is a book for that. The Millionaire Real Estate Agent book covers that and we'll discuss my experience with it. We'll also talk about how working by referral made a lot more sense to me than cold calling. It's called Opportunity Cost.

Hear the story of an engineer becoming an agent. My second career, and maybe it will encourage you as you consider a new career.

Agents who fail to lead generate go out of business quickly so we teach them how to work by referral. That saves money, time and allows them to focus on their clients, never have to resort to cold calling.

Listen to the podcast for info and systems to build a referral-based business.