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"Ad breaks" are Instagram's new non-skippable ads, which require要求 users用戶 to watch them before they can continue繼續.

Instagram's major主要 shift手段 could increase增加 revenue收入 and impact影響 user engagement參與度 by ensuring確保 advertisers廣告商 see their ads.

Ads on social media社交媒體 have become變得 increasingly日益 prevalent普遍的 in recent最近 years.
 
In order to maximize最大化 profits利潤, social media platforms continuously連續 optimize最佳 ad delivery遞送. 

Furthermore此外, social networks社交網絡 consistently一貫 track追踪 user screen螢幕 time as one of their key metrics指標. 

In addition to affecting影響 the user experience經驗 on the platform平台, long screen time also leads引領 to more ads being viewed查看. 

As a result因此, Instagram is testing non-skippable ads as a new way to display展示 ads.

In the future, Instagram's ads are mandatory強制 pauses停頓 during feeds scrolling 滑動態, when users must watch an ad lasting持久 3 to 10 seconds before continuing. 

Non-skippable ads on YouTube are similar相似 to this type類型 of ad.

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