This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.

************************

Timestamps:

00:00 Intro
02:37 Who is Emily Triplett Lentz?
02:56 Emily’s background.
03:49 Calendly's journey from startup to enterprise.
05:19 Balancing PLG and sales-led motion simultaneously.
06:30 Calendly's content strategy.
09:21 Rethinking content amid challenges.
11:44 Calendly’s team structure and operations.
14:39 Creator-led distribution.
17:00 Content verticalization & cross-team collaboration.
21:06 Internal & external content creation.
22:34 Important metrics for evaluating content performance.
23:53 The role of product marketing in PLG motions.
25:26 Communication tools for team collaboration.
26:59  Content prioritization and OKRs.
28:19 Balancing new and existing content.
30:40 Example of a successful content piece.
33:10 Personal reflections on scheduling links.
35:23 Calendly's AI summit.
39:31 Learn more about Emily and Calendly and get in touch.
40:16 Outro

************************

Useful Links:

Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/

************************

Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.